Michelle Sheroff Email & Phone Number

United States

Third Grade Teacher ~ 2019-2020

Needham, Ma

- Full year, full-time intern in a classroom of twenty-four students with diverse needs including those with moderate to severe learning and behavioral disabilities as well as students with ELL needs- Developed, planned, and taught whole-class and small group instruction in reading, writing, math, science, and social studies as aligned with the Massachusetts State Curriculum Frameworks- Utilized Engage New York curriculum for math, Lucy Calkins curriculum for reading and writing, and Needham Public schools curriculum for science and social studies to plan, modify, and execute whole units of instruction- Delivered differentiated instruction using a flexible grouping model that focuses on individualized learning styles, needs, and academic levels to maximize student success and achievement- Provided modified instruction to help all students reach their learning potential and meet IEP goals and objectives- Applied the Responsive Classroom approach to support social emotional learning and to facilitate a safe learning environment- Used various informal and formal assessments to guide instruction, track student progress, and communicate appropriately to students, families, and colleagues on an on-going basis- Stimulated student learning through center-based games, manipulatives, and technology (Lexia, Typing Pal, Star Math)- Implemented an academic intervention to help students master grade-level skills and a positive behavior plan to address social, emotional, and behavioral skills- Planned and executed lessons throughout the year including two full takeover weeks in the fall and spring and several other takeover days- Collaborated daily with cooperating teacher and attended professional development faculty meetings, weekly grade level meetings, and parent-teacher conferences- Participated in mentor program with a second grade student on a weekly basis

Newton, Ma

Boston, Ma

- Supported clients who use Nanigans software to manage performance-focused advertising campaigns on Facebook, Instagram, and Twitter- Understood clients’ business opportunities to brainstorm growth and optimization strategies while diving into complex data analysis to produce meaningful insights- Led weekly calls to provide ongoing client training on Nanigans platform and provided advice for troubleshooting technical or performance issues - Collaborated internally with Product, Analytics, Optimization, and Sales teams to help ensure customer success- Clients included Wayfair (AllModern, Birch Lane, Joss & Main), Dow Jones/Wall Street Journal, The Skimm, and several others

Boston, Ma

- Team lead managing the campaign life cycle for all West Coast accounts and various Midwest accounts- Optimized and analyzed ~30-40 programmatic advertising campaigns per month and delivered upwards of $1MM in revenue per quarter while maintaining margin goals- Served as client contact in regards to technical troubleshooting and performance analysis surrounding campaigns- Collaborated with Account Management, Sales, R&D, Engineering, and Product teams to reach and exceed clients' performance and branding KPIs- Ensured client deliverables such as ongoing reporting, optimization insights, and strategic recommendations - Assisted with pre-sale proposals/RFP pricing process and provided ideas to facilitate new deals and drive incremental revenue on current business- Provided training and mentorship for Ad Operations team members- Clients included Zappos, Adobe, Toyota, Nature Made, Microsoft, Proactiv, Firefox, Uber, Logitech and many morePrevious positions held:Senior Optimization Analyst (January 2016-November 2016)Optimization Analyst (January 2015-December 2015)Associate Optimization Analyst (April 2014-December 2014)

Master Of Arts In Teaching, Elementary Education And Teaching

GPA: 4.0

Bachelor Of Arts, Communication & Spanish (Minor), Cum Laude

Activities and Societies: Isenberg Marketing Club Executive Board (Head of Community Service), Volunteer at Amherst Cinema.