Founded by LinkedIn co-founder Eric Ly, KarmaCheck is modernizing background checks in healthcare and other critical verticals. I lead the global marketing function and am responsible for all marketing and SDR initiatives.

I advise Scale portfolio companies on all aspects of marketing and GTM. The Scale GTM Advisor Network is made up of world-class practitioners who deliver critical expertise to help Scale portfolio companies drive efficient hyper-growth.

As a key member of the executive team, I helped take the company from series A to series C, achieving over 10x revenue growth, and generating hundreds of millions in pipeline. I built the marketing function from scratch and ultimately led a team of 25 across marketing, RevOps, and sales development. AppOmni is a SaaS Security leader founded by the former Chief Security Officer at Salesforce. It has raised $123 million from top investors including Salesforce, ServiceNow, and Scale Venture Partners.

I was the executive leader of Color's marketing team as the company transitioned from B2C to B2B in the pre-COVID era. During my tenure, we increased B2B revenue by 7x and restructured the marketing function for the next phase of growth. My responsibilities included all global marketing initiatives including product marketing, demand generation, digital marketing, brand, events, communications and PR. Color is a Series E health tech company valued at $4.6 billion at its most recent fundraise.

Head of Product Marketing for B2B Commerce, one of the fastest-growing products at Salesforce. I led the team responsible for all global product marketing activities for Salesforce B2B Commerce including: product launches, product positioning, go-to-market strategy, sales enablement, events, and release marketing. Worked closely with cross functional teams across the company including lead generation, PR, and analyst relations.

Commerce Cloud Product Marketing (formerly Demandware):Responsible for messaging and enablement related to multi-product sales and opportunities, and cross product integration (Commerce Cloud + Salesforce) following the Demandware acquisition.Head of Mobile App Development Platform Product Marketing:Served as head of product marketing for the the Salesforce Mobile App Development Platform including mobile functionality from Force.com, Salesforce Mobile SDK, and Heroku Enterprise. Led all related messaging, lead generation assets, sales enablement, and website content.• Led App Cloud Mobile product launch in June 2016. Oversaw entire launch including product messaging strategy, customer-facing assets, press and analyst relations, sales enablement and internal alignment.• Served as product marketing lead for App Cloud Enterprise Campaigns and Demand Gen activities• Managed App Cloud website teamCross-Product Solutions Marketing:Was responsible for company-wide cross-product marketing and lead-generation initiatives such as:• Customer Success Platform global campaign• Company-wide email nurture strategy• Dreamforce signage, demos and messaging• Executive Briefing Center content and executive preparation for highest profile customer meetings

MyEnergy was acquired by Nest Labs in May 2013 (now part of Google). The company was founded to help consumers track energy usage and utility spending over time and offered tips for energy conservation based on consumer data.My responsibilities as Director of MarketingMarketing Strategy• Responsible for MyEnergy's marketing strategy and all marketing-related activities. • Marketing successes were a critical factor in closing the acquisition deal with Nest Labs.User Generation/Demand Generation• Increased the rate of new user generation by 10x while decreasing the cost per new user by over 80%.• Responsibilities included all online marketing efforts: SEO, blog, social media, PR, and PPC. • Also led all offline marketing efforts, conferences and events.

• Founded internet marketing company to assist HubSpot customers needing help with lead generation, internet marketing, and content creation. Early customers were all direct HubSpot referrals. My client list later expanded to include both HubSpot and non-HubSpot users.• Developed and implemented internet marketing strategies for companies nationwide. Areas of focus included: general business strategy, SEO, website design, lead generation, content creation strategy, PPC.• Worked as Director of Internet Marketing to recruit and build Internet Marketing division for client, develop strategy, and establish processes for new division. Performed all sales and business development related to new Internet Marketing division.

• One of the first 50 employees at HubSpot.• Analyzed and provided recommendations for a variety of strategic issues faced by the company• Evaluated predictive customer characteristics (Which actions indicate happy customers? Which actions indicate customers will soon cancel?).• Provided in-depth pricing research leading to the company's switch to a two-tiered pricing model.• Revamped sales compensation system.

• Worked with over 100 small businesses (taught internet marketing basics, evaluated current internet marketing strategy, developed future strategy, taught clients the ins and outs of the software).• Recognized for achieving for lowest customer churn rate among newly onboarded customers.• Provided data and analytics for entire customer base including churn statistics and effectiveness of sales & customer reps.