Head Of Marketing
Current
Oct 2023 - Present
AeroLeads people directory · profile
Michelle W. Email & Phone Number
Head of Marketing and GTM strategy leader focused on B2B and B2B2C growth | ex-HSBC, Intralinks, Box
at
Allvue Systems
1 work email found
@alumni.stern.nyu.edu
2 phones found area 917 and 212
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 86%
Current company
Role
Head of Marketing and GTM strategy leader focused on B2B and B2B2C growth | ex-HSBC, Intralinks, Box
Location
New York, United States
Who is Michelle W.? Overview
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Quick answer
Michelle W. is listed as Head of Marketing and GTM strategy leader focused on B2B and B2B2C growth | ex-HSBC, Intralinks, Box at Allvue Systems, based in New York, United States. AeroLeads shows a work email signal at alumni.stern.nyu.edu, phone signal with area code 917, 212, and a matched LinkedIn profile for Michelle W..
Michelle W. previously worked as Head of Marketing at Allvue Systems and Marketing & PR Consultant at Hello Socrates Llc. Michelle W. holds Master Of Science, Media And Communications from The London School Of Economics And Political Science (Lse).
Company email context
Email format at Allvue Systems
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*@alumni.stern.nyu.edu
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Profile bio
About Michelle W.
Dynamic marketing and product strategy leader with 15+ years international B2B and B2B2C marketing, people leadership, team build-out, and project management experience within the financial services, cybersecurity, compliance, and SaaS technology industriesInspired by disruptive companies and innovative technologies with a passion for those brands that succeed in helping us work smarter and more efficiently• Pragmatic Marketing Certified• International work experience in London, Hong Kong and Tokyo• Motivated by being aesthetic (artist in training) and utilitarian (driven by ROI) Specialties: Marketing for financial services, product marketing, solutions marketing, product management, fixed income client marketing and strategy, corporate communications, media relations, investor relations, institutional sales, debt capital markets, deal origination, global media strategy, advertising, SaaS, cloud based technology, business development, demand generation, lead generation, branding, outbound messaging, partnership development, sales, addressable market sizing, sales enablement and training, outsourced CMO, inbound thought leadership, private equity, venture capital, growth marketing, cybersecurity, data security, cloud security, third-party risk management, security, cyber risk ratings, survey, form and questionnaire tools, ecosystem marketing, developer marketing, analyst relations, team building, people management
Current workplace
Michelle W.'s current company
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20 roles · 27 years
Michelle W. work experience
A career timeline built from the work history available for this profile.
Marketing & Pr Consultant
CurrentOutsourced CMO for planning, development and execution of a numerous marketing, advertising and strategy initiatives for global clients• Produce strategies that generate revenue and boost sales that include: pricing, product marketing, ABM, communications, advertising and public relations• Helped 3+ clients scale for acquisition by public companies and/or private equity firms• Example projects: CNAPP market analysis (Cloud Security), ABM strategy, demand generation optimization (conversion, content, channel), Persona/ICP development (CxO, Security, DevOps, Finance, GRC)• Sample B2C engagements: Einnovations (B2B2C | Blockchain & Distributed Ledger Technology), Habit Laundry (B2C | Consumer Packaged Goods), Spa Lotus (B2C | Beauty Services)• Select B2B clients: Kinlan Communications (B2B | Financial PR), Paramount Capital (B2B | Bio-tech Venture Capital), Ocala Group (B2B | Manufacturing & Supply Chain), Klipmart (B2B | Online Video), Powerllel Corporation (B2B | Software)
2002 - Present
~24 yrs 6 mos
Vice President Product Marketing
May 2023 - Sep 2023
Head Of Security And Compliance Marketing
Manage the security and compliance core product marketing pod in the go-to-market organization• Player/coach responsible for for all security and compliance add-on products (Box Core Security, Box Shield, Box KeySafe, Box Governance, Box Zones, GxP, FedRAMP, etc.)• My team is focused on collaborating with a large team of Product Managers and the wider marketing organization to own the GTM launch process and sales enablement activities• Cross-functional ownership and strategic driver of all security and compliance related marketing activities (including the Box Trust Center, industry and regulatory compliance certifications, and marketing to Box Admins)• Plan, drive, and execute on Box Trust Partner Program (all security and compliance integrations) launches with top tier partners such as Cisco, Splunk, and Zscaler to grow awareness and adoption of Box integrations• Featured speaker at Box events, webinars, and 3rd-party conferences
Feb 2021 - May 2023
Director Of Product Marketing - Security, Compliance & Enterprise Administration
Mar 2022 - 2023
Director Product Marketing - Security & Compliance
Feb 2021 - Feb 2022
Head Of Product Marketing & Sales Enablement
Leader responsible for "full-stack" content and product marketing and sales enablement and training functions at SecurityScorecard• Contributed to significant customer growth, with 300+ new logos added in 2020• Expert in building high-performing product marketing orgs from ground up• Analyst relations efforts resulted in SecurityScorecard being recognized as a Leader in The Forrester New Wave™: Cybersecurity Risk Rating Platforms, Q1 2021 report
Jun 2019 - Feb 2021
Senior Director Product Marketing
Jun 2019 - Feb 2021
Director Global Product Marketing & Strategy
Responsible for go-to-market activities for $45MM Banking & Securities SaaS Line of Business (LOB) CMO marketing to 300+ global accounts and 99% of the Fortune 1000• Help grow debt capital markets revenue (DCM) 12-18% annually, while increasing margins and retaining current market share• Subject matter expert driving competitive analysis, quantitative insights and qualitative feedback representing the voice of the market• Work across cross-functional teams (including product management, engineering, partnerships, mar-com, field marketing, PR) to plan, execute, deliver and measure marketing campaigns for sales pipeline conversion and revenue growth• LOB contributions helped to sell the company at a 65% premium, and an increase of enterprise value by more than 80% over three strategic transactions
Jul 2011 - Mar 2019
Director Product Marketing & Strategy
2014 - 2019
~5 yrs
Senior Product Marketing Manager
2012 - 2014
~2 yrs
Product Marketing Manager
2011 - 2012
~1 yr
Associate
Debt Capital Markets – Private Placements Marketing• Originated, structured and sold investment grade debt private placements raising over $4bn in 15 transactions
2007 - 2009
~2 yrs
Analyst
Investment Banking & Markets Global Rotational Program with Management Leadership Training• Japanese Equity Proprietary Trading, Tokyo, Japan• Asia Debt Syndicate, Hong Kong, SAR• ABS & Structured Bonds Origination, New York, NY
2005 - 2007
~2 yrs
Account Coordinator
Public Relations – Technology Practice• Responsible for media relations: conducted proactive media outreach, monitoring and analysis; cultivated relations with targeted business and trade media contacts; and provided consistent support to clients
2005 - 2005
Intern
Advertising – P&G Account Management• Provided account support on Tide (laundry) brand
2004 - 2004
Analyst
Fixed Income Research - Strategy• Authored weekly strategy insights and ran daily financial models to generate data for internal and published external HSBC research reports
2004 - 2004
Operations Assistant
Orthotic And Prosthetic Assistance Fund
Non-Profit Organization - Marketing and Fundraising• Implemented fundraising campaigns that resulted in addition of 3 sponsorships
2003 - 2003
Intern
Government Agency - Human Resources Division• Gained exposure to the hiring process by representing the NRC at job fairs• Drafted job descriptions, employee policy statements and miscellaneous internal communication documents
2002 - 2002
Client Services Assistant
Private Wealth Management• Collaborated with team members to conduct yearly financial reviews and asset allocations of managed portfolios
2000 - 2001
~1 yr
3 education records
Michelle W. education
Master Of Science, Media And Communications
The London School Of Economics And Political Science (Lse)
Bachelor Of Science, Finance And Marketing
Nyu Stern School Of Business
Education record
Walt Whitman High School
FAQ
Frequently asked questions about Michelle W.
Quick answers generated from the profile data available on this page.
What company does Michelle W. work for?
Michelle W. works for Allvue Systems.
What is Michelle W.'s role at Allvue Systems?
Michelle W. is listed as Head of Marketing and GTM strategy leader focused on B2B and B2B2C growth | ex-HSBC, Intralinks, Box at Allvue Systems.
What is Michelle W.'s email address?
AeroLeads has found 1 work email signal at @alumni.stern.nyu.edu for Michelle W. at Allvue Systems.
What is Michelle W.'s phone number?
AeroLeads has found 2 phone signal(s) with area code 917, 212 for Michelle W. at Allvue Systems.
Where is Michelle W. based?
Michelle W. is based in New York, United States while working with Allvue Systems.
What companies has Michelle W. worked for?
Michelle W. has worked for Allvue Systems, Hello Socrates Llc, Securityscorecard, Box, and Intralinks.
How can I contact Michelle W.?
You can use AeroLeads to view verified contact signals for Michelle W. at Allvue Systems, including work email, phone, and LinkedIn data when available.
What schools did Michelle W. attend?
Michelle W. holds Master Of Science, Media And Communications from The London School Of Economics And Political Science (Lse).
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