Michelle W. Email and Phone Number
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Dynamic marketing and product strategy leader with 15+ years international B2B and B2B2C marketing, people leadership, team build-out, and project management experience within the financial services, cybersecurity, compliance, and SaaS technology industriesInspired by disruptive companies and innovative technologies with a passion for those brands that succeed in helping us work smarter and more efficiently• Pragmatic Marketing Certified• International work experience in London, Hong Kong and Tokyo• Motivated by being aesthetic (artist in training) and utilitarian (driven by ROI) Specialties: Marketing for financial services, product marketing, solutions marketing, product management, fixed income client marketing and strategy, corporate communications, media relations, investor relations, institutional sales, debt capital markets, deal origination, global media strategy, advertising, SaaS, cloud based technology, business development, demand generation, lead generation, branding, outbound messaging, partnership development, sales, addressable market sizing, sales enablement and training, outsourced CMO, inbound thought leadership, private equity, venture capital, growth marketing, cybersecurity, data security, cloud security, third-party risk management, security, cyber risk ratings, survey, form and questionnaire tools, ecosystem marketing, developer marketing, analyst relations, team building, people management
Allvue Systems
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Head Of MarketingAllvue Systems Oct 2023 - PresentCoral Gables, Fl, Us -
Marketing & Pr ConsultantHello Socrates Llc 2002 - PresentNew York, Ny, UsOutsourced CMO for planning, development and execution of a numerous marketing, advertising and strategy initiatives for global clients• Produce strategies that generate revenue and boost sales that include: pricing, product marketing, ABM, communications, advertising and public relations• Helped 3+ clients scale for acquisition by public companies and/or private equity firms• Example projects: CNAPP market analysis (Cloud Security), ABM strategy, demand generation optimization (conversion, content, channel), Persona/ICP development (CxO, Security, DevOps, Finance, GRC)• Sample B2C engagements: Einnovations (B2B2C | Blockchain & Distributed Ledger Technology), Habit Laundry (B2C | Consumer Packaged Goods), Spa Lotus (B2C | Beauty Services)• Select B2B clients: Kinlan Communications (B2B | Financial PR), Paramount Capital (B2B | Bio-tech Venture Capital), Ocala Group (B2B | Manufacturing & Supply Chain), Klipmart (B2B | Online Video), Powerllel Corporation (B2B | Software) -
Vice President Product MarketingSecurityscorecard May 2023 - Sep 2023New York, New York, Us -
Head Of Security And Compliance MarketingBox Feb 2021 - May 2023Redwood City, Ca, UsManage the security and compliance core product marketing pod in the go-to-market organization• Player/coach responsible for for all security and compliance add-on products (Box Core Security, Box Shield, Box KeySafe, Box Governance, Box Zones, GxP, FedRAMP, etc.)• My team is focused on collaborating with a large team of Product Managers and the wider marketing organization to own the GTM launch process and sales enablement activities• Cross-functional ownership and strategic driver of all security and compliance related marketing activities (including the Box Trust Center, industry and regulatory compliance certifications, and marketing to Box Admins)• Plan, drive, and execute on Box Trust Partner Program (all security and compliance integrations) launches with top tier partners such as Cisco, Splunk, and Zscaler to grow awareness and adoption of Box integrations• Featured speaker at Box events, webinars, and 3rd-party conferences -
Director Of Product Marketing - Security, Compliance & Enterprise AdministrationBox Mar 2022 - 2023Redwood City, Ca, Us -
Director Product Marketing - Security & ComplianceBox Feb 2021 - Feb 2022Redwood City, Ca, Us -
Head Of Product Marketing & Sales EnablementSecurityscorecard Jun 2019 - Feb 2021New York, New York, UsLeader responsible for "full-stack" content and product marketing and sales enablement and training functions at SecurityScorecard• Contributed to significant customer growth, with 300+ new logos added in 2020• Expert in building high-performing product marketing orgs from ground up• Analyst relations efforts resulted in SecurityScorecard being recognized as a Leader in The Forrester New Wave™: Cybersecurity Risk Rating Platforms, Q1 2021 report -
Senior Director Product MarketingSecurityscorecard Jun 2019 - Feb 2021New York, New York, Us -
Director Global Product Marketing & StrategyIntralinks Jul 2011 - Mar 2019New York, UsResponsible for go-to-market activities for $45MM Banking & Securities SaaS Line of Business (LOB) CMO marketing to 300+ global accounts and 99% of the Fortune 1000• Help grow debt capital markets revenue (DCM) 12-18% annually, while increasing margins and retaining current market share• Subject matter expert driving competitive analysis, quantitative insights and qualitative feedback representing the voice of the market• Work across cross-functional teams (including product management, engineering, partnerships, mar-com, field marketing, PR) to plan, execute, deliver and measure marketing campaigns for sales pipeline conversion and revenue growth• LOB contributions helped to sell the company at a 65% premium, and an increase of enterprise value by more than 80% over three strategic transactions -
Director Product Marketing & StrategyIntralinks 2014 - 2019New York, Us -
Senior Product Marketing ManagerIntralinks 2012 - 2014New York, Us -
Product Marketing ManagerIntralinks 2011 - 2012New York, Us -
AssociateHsbc Securities 2007 - 2009London, GbDebt Capital Markets – Private Placements Marketing• Originated, structured and sold investment grade debt private placements raising over $4bn in 15 transactions -
AnalystHsbc Securities 2005 - 2007London, GbInvestment Banking & Markets Global Rotational Program with Management Leadership Training• Japanese Equity Proprietary Trading, Tokyo, Japan• Asia Debt Syndicate, Hong Kong, SAR• ABS & Structured Bonds Origination, New York, NY -
Account CoordinatorWeber Shandwick 2005 - 2005New York, Ny, UsPublic Relations – Technology Practice• Responsible for media relations: conducted proactive media outreach, monitoring and analysis; cultivated relations with targeted business and trade media contacts; and provided consistent support to clients -
InternSaatchi & Saatchi 2004 - 2004London, Greater London, GbAdvertising – P&G Account Management• Provided account support on Tide (laundry) brand -
AnalystHsbc Securities 2004 - 2004London, GbFixed Income Research - Strategy• Authored weekly strategy insights and ran daily financial models to generate data for internal and published external HSBC research reports -
Operations AssistantOrthotic And Prosthetic Assistance Fund 2003 - 2003Non-Profit Organization - Marketing and Fundraising• Implemented fundraising campaigns that resulted in addition of 3 sponsorships
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InternU.S. Nuclear Regulatory Commission 2002 - 2002Rockville, Md, UsGovernment Agency - Human Resources Division• Gained exposure to the hiring process by representing the NRC at job fairs• Drafted job descriptions, employee policy statements and miscellaneous internal communication documents -
Client Services AssistantLegg Mason 2000 - 2001San Mateo, California, UsPrivate Wealth Management• Collaborated with team members to conduct yearly financial reviews and asset allocations of managed portfolios
Michelle W. Education Details
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The London School Of Economics And Political Science (Lse)Media And Communications -
Nyu Stern School Of BusinessFinance And Marketing -
Walt Whitman High School
Frequently Asked Questions about Michelle W.
What company does Michelle W. work for?
Michelle W. works for Allvue Systems
What is Michelle W.'s role at the current company?
Michelle W.'s current role is Head of Marketing and GTM strategy leader focused on B2B and B2B2C growth | ex-HSBC, Intralinks, Box.
What is Michelle W.'s email address?
Michelle W.'s email address is mi****@****ail.com
What is Michelle W.'s direct phone number?
Michelle W.'s direct phone number is +191782*****
What schools did Michelle W. attend?
Michelle W. attended The London School Of Economics And Political Science (Lse), Nyu Stern School Of Business, Walt Whitman High School.
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