Michelle W.

Michelle W. Email and Phone Number

Head of Marketing and GTM strategy leader focused on B2B and B2B2C growth | ex-HSBC, Intralinks, Box @ Allvue Systems
Michelle W.'s Location
New York, New York, United States, United States
Michelle W.'s Contact Details

Michelle W. personal email

Michelle W. phone numbers

About Michelle W.

Dynamic marketing and product strategy leader with 15+ years international B2B and B2B2C marketing, people leadership, team build-out, and project management experience within the financial services, cybersecurity, compliance, and SaaS technology industriesInspired by disruptive companies and innovative technologies with a passion for those brands that succeed in helping us work smarter and more efficiently• Pragmatic Marketing Certified• International work experience in London, Hong Kong and Tokyo• Motivated by being aesthetic (artist in training) and utilitarian (driven by ROI) Specialties: Marketing for financial services, product marketing, solutions marketing, product management, fixed income client marketing and strategy, corporate communications, media relations, investor relations, institutional sales, debt capital markets, deal origination, global media strategy, advertising, SaaS, cloud based technology, business development, demand generation, lead generation, branding, outbound messaging, partnership development, sales, addressable market sizing, sales enablement and training, outsourced CMO, inbound thought leadership, private equity, venture capital, growth marketing, cybersecurity, data security, cloud security, third-party risk management, security, cyber risk ratings, survey, form and questionnaire tools, ecosystem marketing, developer marketing, analyst relations, team building, people management

Michelle W.'s Current Company Details
Allvue Systems

Allvue Systems

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Head of Marketing and GTM strategy leader focused on B2B and B2B2C growth | ex-HSBC, Intralinks, Box
Michelle W. Work Experience Details
  • Allvue Systems
    Head Of Marketing
    Allvue Systems Oct 2023 - Present
    Coral Gables, Fl, Us
  • Hello Socrates Llc
    Marketing & Pr Consultant
    Hello Socrates Llc 2002 - Present
    New York, Ny, Us
    Outsourced CMO for planning, development and execution of a numerous marketing, advertising and strategy initiatives for global clients• Produce strategies that generate revenue and boost sales that include: pricing, product marketing, ABM, communications, advertising and public relations• Helped 3+ clients scale for acquisition by public companies and/or private equity firms• Example projects: CNAPP market analysis (Cloud Security), ABM strategy, demand generation optimization (conversion, content, channel), Persona/ICP development (CxO, Security, DevOps, Finance, GRC)• Sample B2C engagements: Einnovations (B2B2C | Blockchain & Distributed Ledger Technology), Habit Laundry (B2C | Consumer Packaged Goods), Spa Lotus (B2C | Beauty Services)• Select B2B clients: Kinlan Communications (B2B | Financial PR), Paramount Capital (B2B | Bio-tech Venture Capital), Ocala Group (B2B | Manufacturing & Supply Chain), Klipmart (B2B | Online Video), Powerllel Corporation (B2B | Software)
  • Securityscorecard
    Vice President Product Marketing
    Securityscorecard May 2023 - Sep 2023
    New York, New York, Us
  • Box
    Head Of Security And Compliance Marketing
    Box Feb 2021 - May 2023
    Redwood City, Ca, Us
    Manage the security and compliance core product marketing pod in the go-to-market organization• Player/coach responsible for for all security and compliance add-on products (Box Core Security, Box Shield, Box KeySafe, Box Governance, Box Zones, GxP, FedRAMP, etc.)• My team is focused on collaborating with a large team of Product Managers and the wider marketing organization to own the GTM launch process and sales enablement activities• Cross-functional ownership and strategic driver of all security and compliance related marketing activities (including the Box Trust Center, industry and regulatory compliance certifications, and marketing to Box Admins)• Plan, drive, and execute on Box Trust Partner Program (all security and compliance integrations) launches with top tier partners such as Cisco, Splunk, and Zscaler to grow awareness and adoption of Box integrations• Featured speaker at Box events, webinars, and 3rd-party conferences
  • Box
    Director Of Product Marketing - Security, Compliance & Enterprise Administration
    Box Mar 2022 - 2023
    Redwood City, Ca, Us
  • Box
    Director Product Marketing - Security & Compliance
    Box Feb 2021 - Feb 2022
    Redwood City, Ca, Us
  • Securityscorecard
    Head Of Product Marketing & Sales Enablement
    Securityscorecard Jun 2019 - Feb 2021
    New York, New York, Us
    Leader responsible for "full-stack" content and product marketing and sales enablement and training functions at SecurityScorecard• Contributed to significant customer growth, with 300+ new logos added in 2020• Expert in building high-performing product marketing orgs from ground up• Analyst relations efforts resulted in SecurityScorecard being recognized as a Leader in The Forrester New Wave™: Cybersecurity Risk Rating Platforms, Q1 2021 report
  • Securityscorecard
    Senior Director Product Marketing
    Securityscorecard Jun 2019 - Feb 2021
    New York, New York, Us
  • Intralinks
    Director Global Product Marketing & Strategy
    Intralinks Jul 2011 - Mar 2019
    New York, Us
    Responsible for go-to-market activities for $45MM Banking & Securities SaaS Line of Business (LOB) CMO marketing to 300+ global accounts and 99% of the Fortune 1000• Help grow debt capital markets revenue (DCM) 12-18% annually, while increasing margins and retaining current market share• Subject matter expert driving competitive analysis, quantitative insights and qualitative feedback representing the voice of the market• Work across cross-functional teams (including product management, engineering, partnerships, mar-com, field marketing, PR) to plan, execute, deliver and measure marketing campaigns for sales pipeline conversion and revenue growth• LOB contributions helped to sell the company at a 65% premium, and an increase of enterprise value by more than 80% over three strategic transactions
  • Intralinks
    Director Product Marketing & Strategy
    Intralinks 2014 - 2019
    New York, Us
  • Intralinks
    Senior Product Marketing Manager
    Intralinks 2012 - 2014
    New York, Us
  • Intralinks
    Product Marketing Manager
    Intralinks 2011 - 2012
    New York, Us
  • Hsbc Securities
    Associate
    Hsbc Securities 2007 - 2009
    London, Gb
    Debt Capital Markets – Private Placements Marketing• Originated, structured and sold investment grade debt private placements raising over $4bn in 15 transactions
  • Hsbc Securities
    Analyst
    Hsbc Securities 2005 - 2007
    London, Gb
    Investment Banking & Markets Global Rotational Program with Management Leadership Training• Japanese Equity Proprietary Trading, Tokyo, Japan• Asia Debt Syndicate, Hong Kong, SAR• ABS & Structured Bonds Origination, New York, NY
  • Weber Shandwick
    Account Coordinator
    Weber Shandwick 2005 - 2005
    New York, Ny, Us
    Public Relations – Technology Practice• Responsible for media relations: conducted proactive media outreach, monitoring and analysis; cultivated relations with targeted business and trade media contacts; and provided consistent support to clients
  • Saatchi & Saatchi
    Intern
    Saatchi & Saatchi 2004 - 2004
    London, Greater London, Gb
    Advertising – P&G Account Management• Provided account support on Tide (laundry) brand
  • Hsbc Securities
    Analyst
    Hsbc Securities 2004 - 2004
    London, Gb
    Fixed Income Research - Strategy• Authored weekly strategy insights and ran daily financial models to generate data for internal and published external HSBC research reports
  • Orthotic And Prosthetic Assistance Fund
    Operations Assistant
    Orthotic And Prosthetic Assistance Fund 2003 - 2003
    Non-Profit Organization - Marketing and Fundraising• Implemented fundraising campaigns that resulted in addition of 3 sponsorships
  • U.S. Nuclear Regulatory Commission
    Intern
    U.S. Nuclear Regulatory Commission 2002 - 2002
    Rockville, Md, Us
    Government Agency - Human Resources Division• Gained exposure to the hiring process by representing the NRC at job fairs• Drafted job descriptions, employee policy statements and miscellaneous internal communication documents
  • Legg Mason
    Client Services Assistant
    Legg Mason 2000 - 2001
    San Mateo, California, Us
    Private Wealth Management• Collaborated with team members to conduct yearly financial reviews and asset allocations of managed portfolios

Michelle W. Education Details

  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Media And Communications
  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Finance And Marketing
  • Walt Whitman High School
    Walt Whitman High School

Frequently Asked Questions about Michelle W.

What company does Michelle W. work for?

Michelle W. works for Allvue Systems

What is Michelle W.'s role at the current company?

Michelle W.'s current role is Head of Marketing and GTM strategy leader focused on B2B and B2B2C growth | ex-HSBC, Intralinks, Box.

What is Michelle W.'s email address?

Michelle W.'s email address is mi****@****ail.com

What is Michelle W.'s direct phone number?

Michelle W.'s direct phone number is +191782*****

What schools did Michelle W. attend?

Michelle W. attended The London School Of Economics And Political Science (Lse), Nyu Stern School Of Business, Walt Whitman High School.

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