Michelle Skupin Email & Phone Number

Austin, Tx, Us

Austin, Texas Area

Founding member of the communications team during the company’s start up phase through becoming a publicly traded company. Instrumental in building the PR strategy that helped build RetailMeNot’s brand awareness amongst consumers and retailers/advertisers and supported IPO efforts through high growth stages of the company. Built the corporate communications and B2B marketing teams. • Analyst relations• Media relations• Executive speaker bureau• Thought leadership content creation• Event strategy• Social media strategy• Digital marketing• Recruiting & internal communications• Crisis communications

Austin, Texas Area

Austin, Texas Area

Austin, Tx

Austin, Texas Area

Consortium of leading homebuilders who operate NewHomeSource.com, a consumer website featuring new homes for sale.Built the marketing program to help national homebuilders reach homebuyers.• Developed and executed integrated marketing plan that included branding, lead generation, sales collateral and messaging, email campaigns, website content creation (white papers, webinars, blog posts), and social media initiatives. • Wrote bylines and articles for various publications.

Austin, Texas Area

Online news website serving the wireless industry.Brought on as a marketing and events consultant to launch a national event series to generate buzz and gather influencers for a growing online media news site.• Launched a conference series, managed all logistics and marketing and tracked ROI for 2 events per month.• Created the marketing program that included email marketing, lead generation and social media.

Austin, Texas Area

Industry-leading concrete modular construction company.Built the company’s first marketing strategy to launch their innovative modular building design nationwide. • Created and implemented the company’s first integrated marketing strategy.• Led the branding process to develop a solid foundation for cohesive and distinct core messaging and graphic identity. Created and implemented targeted advertising campaigns.• Managed public relations efforts and secured media opportunities, led the events strategy, identified speaking opportunities and created presentations.• Managed a team of consultants and in house staff.

Honolulu, Hi

High end, custom architectural and interior design firm.Worked closely with company leadership to lead the B2B and B2C marketing efforts. • Created and implemented the annual marketing plans, defining short and long-term goals, strategies and tactics. Conducted market research to steer the marketing plan. Prepared and managed the annual marketing budget.• Managed PR efforts with an emphasis on consumer home and design publications. • Developed and implemented advertising campaigns to increase brand awareness.• Successfully managed the rebranding process that resulted in a name change and new graphic identity.

Monthly magazine for the members of the American Rose Society.Worked with a small editorial team to publish an award-winning magazine with a national circulation. Responsibilities included writing, editing, research and fact checking, pre-press file preparation, coordinating print jobs, photo editing, photography, and assisting with fund raising and organizing events.