Michelle Slavich is a global marketing and communications leader guiding giants like Google, Netflix, Warner Bros., NBCUniversal, and tech start-ups through transformative growth, high-stakes product launches, and organizational change.Focused on driving innovation, she has strategically chosen roles that align with technological advancements shaping entertainment, media, and publishing. Driven by a deep curiosity to learn and influence business transformation, Slavich is known for creating high-performance cultures where business outcomes exceed expectations. Slavich is currently an advisor/consultant for Promise, a groundbreaking Generative AI studio backed by Andreessen Horowitz and Peter Chernin's The North Road Company, dedicated to innovating film and series production.At Netflix, Slavich infused a culture of creativity and risk-taking into film and series launch campaigns while leading a newly formed team of 300+ professionals from marketing, PR, social, events, and publishing. Slavich originated and produced Tudum, a global fan event that united teams worldwide in an unprecedented brand initiative, garnering 78+ million views and earning a Clio Award. She also revitalized Tudum.com, a dynamic editorial platform, boosting site traffic by 750% in 2 years.At Warner Bros., she fostered global alignment and creativity across marketing, publicity, and awards, transforming films like Crazy Rich Asians, the billion-dollar Joker, and A Star Is Born into cultural phenomena. Under her leadership, the team earned two Publicist Guild Campaign of the Year Awards.At Google’s YouTube, Michelle played a pivotal role in amplifying the global presence of the growing creator community, scaling the advertiser business, and driving go-to-market strategies for YouTube TV, YT Music, and YT Premium. She led corporate/crisis communications, navigated complex policy challenges, and spearheaded initiatives that continue to influence the governance of online platforms today.Her earliest roles also put her at the forefront of technology. At PeopleSupport, she supported Hewlett-Packard, Nokia, and internet start-ups as they scaled online retail in the emerging digital economy. At NBC Universal, she led campaigns during the early days of DVD/Blu-Ray, setting benchmarks for eventizing releases. And, her work with Steven Spielberg’s Shoah Foundation raised awareness for the preservation of Holocaust survivor testimonies for educational use utilizing advanced technology. All these roles equipped her with a future-forward mindset and a constant desire to innovate.
Listed skills include Publicity, Strategic Communications, Social Media Marketing, Event Planning, and 45 others.