Michelle Slavich Email and Phone Number
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Michelle Slavich is a global marketing and communications leader guiding giants like Google, Netflix, Warner Bros., NBCUniversal, and tech start-ups through transformative growth, high-stakes product launches, and organizational change.Focused on driving innovation, she has strategically chosen roles that align with technological advancements shaping entertainment, media, and publishing. Driven by a deep curiosity to learn and influence business transformation, Slavich is known for creating high-performance cultures where business outcomes exceed expectations. Slavich is currently an advisor/consultant for Promise, a groundbreaking Generative AI studio backed by Andreessen Horowitz and Peter Chernin's The North Road Company, dedicated to innovating film and series production.At Netflix, Slavich infused a culture of creativity and risk-taking into film and series launch campaigns while leading a newly formed team of 300+ professionals from marketing, PR, social, events, and publishing. Slavich originated and produced Tudum, a global fan event that united teams worldwide in an unprecedented brand initiative, garnering 78+ million views and earning a Clio Award. She also revitalized Tudum.com, a dynamic editorial platform, boosting site traffic by 750% in 2 years.At Warner Bros., she fostered global alignment and creativity across marketing, publicity, and awards, transforming films like Crazy Rich Asians, the billion-dollar Joker, and A Star Is Born into cultural phenomena. Under her leadership, the team earned two Publicist Guild Campaign of the Year Awards.At Google’s YouTube, Michelle played a pivotal role in amplifying the global presence of the growing creator community, scaling the advertiser business, and driving go-to-market strategies for YouTube TV, YT Music, and YT Premium. She led corporate/crisis communications, navigated complex policy challenges, and spearheaded initiatives that continue to influence the governance of online platforms today.Her earliest roles also put her at the forefront of technology. At PeopleSupport, she supported Hewlett-Packard, Nokia, and internet start-ups as they scaled online retail in the emerging digital economy. At NBC Universal, she led campaigns during the early days of DVD/Blu-Ray, setting benchmarks for eventizing releases. And, her work with Steven Spielberg’s Shoah Foundation raised awareness for the preservation of Holocaust survivor testimonies for educational use utilizing advanced technology. All these roles equipped her with a future-forward mindset and a constant desire to innovate.
Promise
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Strategic Communications Advisor & ConsultantPromise Oct 2024 - PresentAdvising/consulting with Promise -- a new entertainment studio built from the ground up to drive storytelling innovation in the era of Generative AI. Backed by investments from Peter Chernin’s The North Road Company and Andrew Chen of Andreessen Horowitz, Promise will produce films, series, and pioneer new formats, empowering Gen AI artists and established Hollywood talent to bring ambitious, creative visions to life. I spearheaded the company's launch announcement, including positioning, strategy, and execution. Efforts resulted in significant coverage in the Wall Street Journal, The Hollywood Reporter, Variety, Deadline, IndieWire, and The Wrap, among others.
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Head Of Us Publicity, Events & PublishingNetflix Sep 2020 - Apr 2024Los Gatos, Ca, UsAs a top Marcomms executive at Netflix, Slavich led a team of 300+ and worked closely with the company’s C-suite. Departments under purview included Film, Series, Animation, and Documentary publicity, as well as Influencer Outreach, Multicultural PR/Social Media, Studio Photography, Behind-the-Scenes AV, and Events, including corporate, advertiser, premieres, and marketing stunts/consumer activations. Slavich also managed the Publishing division, including digital fansite Tudum.com, Podcasts, and Queue Magazine. Slavich transformed Tudum.com into a major digital consumer destination, increasing traffic by 750% in two years.Originated and produced Netflix’s first-of-its-kind global fan event, Tudum. The 2023 event garnered over 78 million views and trended worldwide, establishing Tudum as the company’s largest annual brand event, uniting Netflix fans globally. -
Executive Vice President, Global Pr & StrategyWarner Bros. Entertainment Jun 2018 - Jul 2020Burbank, Ca, UsLed a cross-functional team of over 100, supervising PR, Events, and Awards in support of billion-dollar grossing films like "Joker" and “Aquaman”, as well as cultural hits like “Crazy Rich Asians”, “IT: Chapter 2”, "A Star Is Born" and more. During her tenure, her team earned two prestigious Publicist Guild "Campaign of the Year" Awards, and the films received numerous accolades, including Oscars, Golden Globes, BAFTAs, and more. -
Head Of Entertainment Communications & PublicityGoogle / Youtube Dec 2012 - May 2018Mountain View, Ca, UsServed as the communications leader for the Creator, Music, and Entertainment divisions, overseeing corporate, consumer, and crisis strategies. Worked closely with C-suite, media training, and preparing executives for speeches, press, and appearances. Developed the PR strategies for the high-stakes launches of YouTube Premium, YouTube Music, and YouTube TV. Co-produced Google’s global advertising upfronts and directed press and content activations at events, such as Sundance, CES, and VidCon.Additionally, managed PR activities for YouTube Space LA and served as Google’s community affairs liaison for Los Angeles. -
Co-Chairperson Of The BoardFreedom Writers Foundation Jan 2011 - Jan 2013Long Beach, Ca, UsAfter joining the Freedom Writers Foundation Board in 2010, I became Co-Chair of the Board in 2011. -
Vice President Of PublicityNbc Universal - Universal Studios Home Entertainment Nov 2008 - Dec 2012New York City, Ny, UsCreated and executed hundreds of global film and TV campaigns for Universal Studios, Focus Features, and NBC, designed to increase sales of home entertainment releases. Purview included all press and social media-generating efforts, including red carpet events, press conferences, Comic-Con panels, stunts, press junkets, set visits, film festivals, and participation in large-scale events such as the Macy’s Thanksgiving Day Parade. Implemented regional sports stadium promotions, college outreach programs, multi-city mall tours, car shows, and major retail executions. -
Director Of PublicityNbc Universal - Universal Studios Home Entertainment May 2003 - Nov 2008New York City, Ny, Us
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Manager, Broadcast PublicityNbc Universal - Universal Studios Home Entertainment Oct 2002 - May 2003New York City, Ny, Us
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Account SupervisorThe Rogers Group Feb 2000 - Oct 2002UsExecuted strategic marketing, communications, and public affairs programs for agency clients, including the White House’s National Anti-Drug Campaign, Eisner Foundation, PBS, and several environmental campaigns. Secured strategic alliances for anti-drug campaign including HBO, Westfield Malls, and Sony Music. -
Account Manager, Client ServicesAegis Peoplesupport, Inc. Oct 1998 - Dec 1999Developed consumer engagement and customer service strategies for clients such as Nokia and Hewlett-Packard, as well as numerous internet start-ups, as they navigated online retail for the first time. -
Coordinator / Assistant, PublicityDreamworks Skg - Amblin Entertainment Dec 1995 - Oct 1998Glendale, Ca, UsManaged global marketing and publicity logistics for Steven Spielberg; negotiated music, film, and photo licenses for Amblin Entertainment; and developed national Hispanic PR campaigns for DreamWorks Pictures. Coordinated events for dignitaries like Al Gore, General H. Norman Schwarzkopf, and Paul Allen, and collaborated with FCC Commissioners on digital television initiatives. -
Publicity AssistantUsc Shoah Foundation - The Institute For Visual History And Education Jul 1995 - Dec 1995Los Angeles, California, UsManaged media relations for the Foundation and coordinated large-scale events, including screenings and fundraisers.
Michelle Slavich Skills
Michelle Slavich Education Details
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UclaPsychology And Anthropology - Two Degrees -
Acalanes High School
Frequently Asked Questions about Michelle Slavich
What company does Michelle Slavich work for?
Michelle Slavich works for Promise
What is Michelle Slavich's role at the current company?
Michelle Slavich's current role is Deeply Curious. Always Learning. Known for solving complex issues, improving organizational structures, and finding clarity through strategy as businesses scale. Google | YouTube | Netflix | Warner Bros.| NBCUniversal.
What is Michelle Slavich's email address?
Michelle Slavich's email address is mi****@****ros.com
What is Michelle Slavich's direct phone number?
Michelle Slavich's direct phone number is (818) 954*****
What schools did Michelle Slavich attend?
Michelle Slavich attended Ucla, Acalanes High School.
What skills is Michelle Slavich known for?
Michelle Slavich has skills like Publicity, Strategic Communications, Social Media Marketing, Event Planning, Promotions, Radio Promotions, Online Communications, Marketing Strategy, Global Communications, Public Relations, Public Affairs, Broadcast Television.
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