As NEWPRO's Marketing Manager, I cultivated my near-decade of experience through a variety of marketing channels with proven results:• Managed the Event Marketing Division, the 2nd largest lead generation source in the company – including hiring, training, and mentoring a team of up to 28 Event Promoters – from conception and event execution, to analyzing performance measurement metrics• Planned unique strategies for each event including: exhibit size, location, & setup configuration; vendor management & contract negotiation; setting goals & expectations for each event and Event Promoter• Responsible for tracking all inbound lead source metrics weekly – from inquiry & qualification conversions, to net sales – adjusting campaigns & budgeting as needed to ensure maximum ROI• Oversaw redesign of website; responsible for creating optimized, quality content, improving organic search results rankings, decreasing bounce rate, and boosting landing page conversions• Lead in content creation & implementation for brand unification: traditional print advertisements, digital media campaigns, product presentations, & sales collateral; successfully executing clear, consistent multi-channel content adhering to cohesive style guides, voice & messaging

• Development and implementation of comprehensive strategic marketing plan, which assisted in the department's increase in allocated funds and resources• Creating, managing, and executing a Relationship Marketing Campaign to enhance the client experience, preempt defection, and maximize loyalty• Responsible for internal communications, including: - Creating corporate procedures - Implementing a Knowledge Management Campaign - Relaying top-down messaging as well as bottom-up feedback

I have the advantageous opportunity to work directly for the CEO, a Photovoltaic Industry Pioneer. As a mentor, he has not only cultivated my inquisitive nature, but has granted me a wealth of experience in Marketing Communications (MarCom)My involvement in Spire's MarCom efforts include: • Creating literature such as press releases, speeches, graphic presentations, and articles for local and national publications • Representing the company through the attendance of trade shows and industry events, as well as networking with various media associations to gain interviews and/or feature articles • Encouraging brand awareness through generating positive publicity by way of online marketing and active participation in industry-related blogs, forums, and community websites • Assisting with strengthening the company's organizational culture, via internal communication, with message creation and distribution • Managing various company events, for example: Meeting of the Annual Shareholders, quarterly Board of Directors Meetings, employee celebrations, events, and activities, customer and VIP visitations, and one-on-one executive meetings

- Conducted daily meetings with Sales Manager on team & sales activities/concerns/strategies.- Field Sales: supervised local outside sales team, ensured team achieved sales targets, handled team’s customer issues, and met clients to improve goal attainment. - Inside Sales: cold calling/telemarketing, upselling, and promoting products & services.

As an Entrepreneur, I received my d/b/a at the age of 17 to create a cash-positive photography business. Being a cross-functional owner, I maintained every aspect of the business, including the accounting, marketing, website, and regional client base.

- Maintained extensive product knowledge to sell products & services.- Participated in superior customer service and nationwide B2B communication.