Michelle Nagy Email & Phone Number

Denver, Co, Us

• Responsible for improving the digital employee experience for 65,000 employees• Oversee proper functioning of - and enhancements to - the intranet and all digital internal communication channels • Leverage data to optimize content and increase channel engagement • Oversee project management and deployment of new features and capabilities• Drive change management organization-wide• Manage a team of data analysts, web managers and email marketers

Denver, Co, Us

• Lead internal communications for a 60,000-employee organization• Work cross-functionally with 65+ teams and leadership to deliver strategic, multi-channel communications campaigns – including planning, defining messaging and positioning, tactic recommendations and execution• Lead analytic performance and communication channel optimization conversations• Interface with senior leadership regarding communication strategy and project readouts• Partner with the public relations and social media lanes to ensure communication alignment• Manage the team responsible for the creation and distribution of communications to both patient-facing and corporate roles, using variety of channels such as emails, newsletters, texts, video, town halls and the company’s intranet• Drive process improvement, including implementing an organization-wide governance process for managing communications and the creation of a content calendar to oversee all internal, external and social media campaigns• Currently partnering with the IT department on a full overhaul of the organization’s intranet – establishing governance processes, rewriting 2,500+ webpages for SEO, developing customized, role-based homepages, delivering executive-level read outs, and thinking through change management• Support critical COVID-19 communication efforts to front-line employees

Joliet, Illinois, Us

• Oversaw the planning, staffing, budgeting and execution of more than 600 digital and traditional marketing initiatives. Tactics included Google ads (search, display, video), web and social media ads, automated email marketing campaigns, commercials, mailers and more• Developed detailed requirements, project plans and schedules while simultaneously monitoring and tracking progress for multiple projects• Analyzed campaign data and market trends to strategize improvements to B2C and B2B marketing efforts – resulting in a 26% increase of new students from 2014-2016• Led analytic tracking and reporting for all campaigns, and conducted audits to improve ROI and future campaign performance• Managed a team of web content creators, digital marketing content specialists, graphic designers and freelancers• Acted as liaison between vendors, third party representatives and freelancers• Maintained and enforced identity standards to ensure brand consistency

Joliet, Illinois, Us

• Served as lead content creator and storyteller for all internal and external facing marketing pieces for the college, such as social media ads, Google ads, web ads, SEO website content, the alumni magazine, commercials and radio spots, mailers, brochures and more• Managed the college’s first automated email marketing campaigns using Hubspot, which featured one-time, reoccurring, triggered and dynamic content, and produced 8,500+ student leads. • Crafted accompanying campaign content, including emails, SEO website landing pages and blog posts• Collaborated with clients and designers to ensure consistent brand messaging

New York, Ny, Us

• Supported the planning and execution of more than 30 national PR campaigns for clients such as PEDIGREE Brand and the Milk Processor Education Program (got milk? campaign)• Led media relations efforts for campaign and product launches, events and announcements for consumer, corporate and healthcare clients – securing top-tier placements in ABC News, CBS, News, EXTRA, Huffington Post, Esquire, Newsday, The Denver Post and The New York Post• Was a member of the Lead Media Team, which provides media relations council and support to clients across Weber Shandwick offices in North America.• Prepared strategy documents and media materials, including tactical campaign and media relations strategies, press releases, key message and Q&A documents and research briefings• Trained and oversaw more than 20 junior staffers across clients on key projects, including media monitoring, tracking, writing and results reporting• Assisted social media teams with content creation for owned channels• Managed staffing, assigned account allocations and determined senior-level mentors for 32 interns as an office-appointed Internship Coordinator

Normal, Il, Us

• Produced press releases and feature stories about scholarship/award recipients, RSO officers and alumni for the College of Business website, News and Views magazine and local media• Assisted in the planning, promotion and execution of College of Business events and initiatives

Bloomington, Il, Us

• Developed social media, web and design copy for COUNTRY programs and events• Conducted research and post-evaluation for the public relations department summer and fall initiatives • Assisted in the planning, promotion and execution of the 9th annual COUNTRY Youth Classic

Normal, Il, Us

• Coordinated staff meetings, planning, promotion and scheduling for COM Week 2010 – attracting more than 1,100 students for three keynote sessions, 13 interactive panels and a job fair• Managed a team of eight interns

Washington, Dc, Us

• Coordinated with the Auxiliary Board and Society and Red Cross Staff to develop logistics, secure sponsorship and auction items and develop marketing ideas and materials for the inaugural Mission: Red Experience Auction, raising $33,329.52