Michelle Smyth

Michelle Smyth Email and Phone Number

Senior Director ‑ Strategy & Operations @ PRAXIS
mississauga, ontario, canada
Michelle Smyth's Location
Greater Ottawa Metropolitan Area, Canada
Michelle Smyth's Contact Details

Michelle Smyth personal email

n/a

Michelle Smyth phone numbers

About Michelle Smyth

Digital, social, advertising & promotions expertise combined with a love of learning. And coffee, lots of coffee.

Michelle Smyth's Current Company Details
PRAXIS

Praxis

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Senior Director ‑ Strategy & Operations
mississauga, ontario, canada
Website:
praxispr.ca
Employees:
373
Michelle Smyth Work Experience Details
  • Praxis
    Senior Director ‑ Strategy & Operations
    Praxis Jan 2024 - Present
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  • Praxis
    Senior Digital Client Service Director
    Praxis Oct 2021 - Dec 2023
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  • Curium
    Senior Director ‑ Strategy & Operations
    Curium Jan 2024 - Present
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  • Curium Agency
    Senior Digital Client Service Director
    Curium Agency Oct 2021 - Dec 2023
    In addition to PRAXIS, I also work for our US-based sister agency: Curium.
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  • Rbc
    Director, Retail Social Media
    Rbc 2016 - 2021
    Toronto, Canada Area
    Team leader, delivering social media strategy and programs to contribute to the marketing objectives of RBC and RBC Insurance. Along with a group of subject matter experts in social media marketing, collaborated with business marketing partners to bring hundreds of social media campaigns to market every year.
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  • Sun Life
    Director, Social Media
    Sun Life 2012 - 2015
    Joined Sun Life when its social media was still in its infancy, and spearheaded their dramatic growth within the social landscape. I helped establish the key role that social media now plays within Sun Life’s marketing, sales and customer experience efforts. In addition to overseeing Sun Life’s global social media strategy I led a team that delivered daily publishing and social advertising from Sun Life's Canadian channels. I was also charged with identifying new and innovative opportunities for leveraging social media to drive business results.
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  • Capital C
    Director Of Client Service Development
    Capital C 2008 - 2011
    A unique position within Capital C to further the development of account teams. Primary focus was to support teams that are on-boarding new clients, and secondary focus was on developing teams with existing clients. Also acted as Group Account Director on Sun Life and Unilever 2010-2011.
  • Capital C
    Group Account Director
    Capital C 2007 - 2008
    As Capital C grew past the 100 person mark, it became necessary to restructure the company into "agencies within an agency." We introduced our POD structure and created the Group Account Director title. When it started, there were 4 PODs and I led one of them (all Unilever business excluding Dove). My dedicated team consisted of account people (both traditional and digital) and Print Producers. Our POD tapped into shared resources across the entire agency, and we were the group with the greatest diffusion across the creative department.
  • Capital C
    Senior Account Director
    Capital C 2005 - 2007
    During this 2 year period, I took on our first non-Dove Unilever assignment and then lead the growth of this business over the next 3 years. We acquired 10 additional brands, doubling our Unilever revenue.
  • Capital C
    Account Director
    Capital C 1997 - 2005
    Joined Capital C when it was less than 20 people, and was a key player in the company's growth to well over 100. I hired, trained and managed dozens of talented people, and we worked on a wide variety of clients together. Highlights include: Kraft, Microsoft, Xbox, Universal Home Video, Gillette, Holt Renfrew, Frito Lay, Crayola, General Mills, and North York General Hospital. Awards won include: Promo!, Globe and Experiential Awards for Universal Home Video, Kraft, Xbox, Xbox 360 and North York General Hospital.

Michelle Smyth Skills

Social Media Marketing Social Media Marketing Strategy Marketing Communications Strategy Advertising Brand Development Leadership

Michelle Smyth Education Details

Frequently Asked Questions about Michelle Smyth

What company does Michelle Smyth work for?

Michelle Smyth works for Praxis

What is Michelle Smyth's role at the current company?

Michelle Smyth's current role is Senior Director ‑ Strategy & Operations.

What is Michelle Smyth's email address?

Michelle Smyth's email address is mi****@****ife.com

What is Michelle Smyth's direct phone number?

Michelle Smyth's direct phone number is +141697*****

What schools did Michelle Smyth attend?

Michelle Smyth attended Ivey Business School At Western University.

What skills is Michelle Smyth known for?

Michelle Smyth has skills like Social Media Marketing, Social Media, Marketing Strategy, Marketing Communications, Strategy, Advertising, Brand Development, Leadership.

Who are Michelle Smyth's colleagues?

Michelle Smyth's colleagues are Gabriele Eichler, Siamak Soleymani, Peter Lustig, Uta Hilmes, Gabi Zahnd, Adisa Beganovic, Alexander Haensel.

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