Creative+ is Paramount’s in-house creative resource. An always-on solutions team that works to provide creative strategy, content production & activation services. We help our clients be effective marketers by providing a wide range of creative solutions and capabilities including Influencer, Branded Content, Shopper Marketing, Experiential and Social activations. My job is to build and strengthen relationships with partners by showing them what's possible with Creative+, guiding them through the journey from RFP to campaign launch and beyond with a consultative approach. What can we create together?

Cultivates and maintains deep client and agency relationships to secure sponsorships and partnerships across the ViacomCBS slate of live events and experiences.Write, edits, and proofreads creative copy for go-to-market sales materials and custom client pitches.Ideate creative client executions including virtual and live event executions, influencer, branded content, social media and digital amplifications.

In winter 2021 I chose to prioritize my craft by applying to One School US, a free, online portfolio school for Black creatives. I got in and got to work learning the nuances of developing excellent creative. I was born with a passion for writing and in this school I learned how to harness that skill to craft line after line of witty, thoughtful, and succinct copy. I learned how to deliver unique campaign ideas out of interesting creative insights. And I gained a new appreciation for visuals. I completed the school in August 2021, in my time developing work for 10 briefs, delivering one dope book.

Cultivated deep client relationships and ensured the successful delivery of sponsorships for NYT Live Journalism branded summits, conversations, performances, and large-scale consumer festivals.Developed experiential campaigns to engage the audience and deliver on client objectives.Write, edit, and proofread creative copy for proposals and product briefs.Ideate creative campaigns, from features to videos for social media and marketing, and other digital/print narratives of brand storytelling.Served as an internal voice for live events representing the department in larger meetings to educate stakeholders on opportunities.

Managed 360 integrated marketing programs rooted in live event, experiential strategy for the world's top advertisers for ESSENCE Communications & the ESSENCE Festival, heralded "The Superbowl of Marketing to Black Women" by AdAge. Designed and wrote pitch decks that illustrated the consumer impact for clients utilizing the event to reach their target audience.Identified talent (artists, influencers, tastemakers, civic leaders) to accurately fit campaign needs and robust integration of products.Led the planning, execution, tracking, and reporting of all assigned partners’ contractual elements, traditional media assets (e.g. radio, print, television, digital, social, etc.), in-market promotions, in-arena activation, hospitality, experiential, and community programs.

Led the inaugural development and monetization of ESSENCE Festival’s Beauty & Style Expo creating a brand new revenue stream and consumer engagement platform for the event. Managed 10 sponsor accounts totaling $1.3M in revenue and $1.5M in earned media adopting an omni-channel approach to properly engage the most audience at every touch point.Developed marketing plan for beauty and fashion category event activations.Identified and assisted with the acquisition of key influencers, talent, and industry leaders to take part in campaigns, promotions and events.Coordinated on-site event management and logistics management duties, event build-out, assisting with consumer line management, credentialing, overseeing multiple sponsorship activations concurrently.

Collaborated with cross-departmental teams to ideate 360 program ideas for prospective event partners.Managed publishing of monthly sales newsletter writing copy for program descriptions and client integration opportunities. Curated talent suggestions for Essence Festival, and recommended placement based upon strategic needs, including audience size and musical genre.Developed, implemented, and maintained VIP entertainment management plans.

Launched live conferences and webinars online luxury marketing publication.Cultivated speaker lists of esteemed fashion executives to discuss the ever-changing landscape of the retail industry.

Maintained correspondence with delegates, speakers and sponsors.Negotiated and managed relationships with event vendors and suppliers.Designed and created event collateral, signage and exhibition floor plans.Sourced branded items – gifts, lanyards, sponsorship inventory for large-scale events.Managed dinners, cocktail receptions and bespoke networking events.Organized staff travel and accommodations.Managed on-site teams and event registration process.Provided an exceptional high-level customer service in all interactions.

Transcribe raw footage for multiple shows in production (interviews, OTF, and reconstructions)Research shoot locations, assist crew on shootsTransport film equipment from rental houses to shoot locationsRun errands and assist with office duties (mailings, dubbing, copying/scanning and filing)

Coordination of entrance and exit of audience for tapings to ensure a safe and enjoyable experienceAssist with audience logistics by making confirmation calls, and handling paperwork and inquiries for ticket requests

Assist producer creatively throughout the production of a short videoAssist with organizing elements necessary for productionAssist with the writing of the video's script

Assist with creating copy for off-air promotional projectsWrite-up descriptions of promotional work for award show entriesDevelop original ad campaign for mtvU awards show The Woodie Awards

Write-up interoffice communicationsFiling, copying, faxing, phones, prepare mailings