Michelle Soo In Lee Email & Phone Number

United States

• Lead the development & amp; execution of best-in-class organic social strategy across allplatforms; this includes content strategy, community management, campaign planning, andsocial calendars to support overarching.
• Oversee and lead editorial calendar that incorporates overall social media strategy
• Set goals, track, analyze and report performance, identifying and implementingrecommendations for improvement and growthManage and own influencer and content seeding strategy, ensuring that all campaigns aredriving.
• Develop and establish goals, KPIs, strategy, and budget for each influencer campaign
• Monitor campaigns in real-time, making recommendations for continuous improvement
• Create post-mortem analyses for each campaign to make every campaign smarter than thelast

Los Angeles, California, United States

Oversaw & developed the company's branding and image on all social media platforms through organic social campaigns, content strategies & production, and events management. Detailed responsibilities included maintaining a monthly social posting calendar, setting up production shoot dates and executing content + editing, facilitating & generating material.

Los Angeles, California, United States

Developed the overall social media structure and plan (primarily on Instagram & LinkedIn) with a focus on brand awareness & sales. Maintained influencer partnerships and spearheaded the company's community wellness program which focused on solidifying the brands omni channel approach.

Greater Los Angeles Area

Pioneered the direction of the social channels to create and maintain a new community of travel obsessed millennials (and if they weren't travel obsessed - convince them they were). Structure the channels to become an undeniable space of education, information, and ultimately generate sales.

Greater Los Angeles Area

Facilitated & engaged the company's branding EXPO marketing events all over the country. Represented the company as a spokesperson & salesperson to educate consumers and investors.

Torrance, California

Produced top quality presentations for the clients' brands & tracked + managed the B2C sales with a focus on events marketing. Oversaw the accounts of 3-5 clients at a time with an average retainer time of 6 months (short events focused contracts).

Koreatown

Job entailed working side by side with celebrities and clientele to ensure a positive and smooth experience through the branding and marketing process after R&D. Maintained outstanding relationships with overseas partners based in South Korea as Marketing & Products manager.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services