• Promoted to Vice President of Sales & Marketing from Marketing Director’s position, for strength of performance and executive-level leadership skills• Designed and implemented business development, sales, and marketing strategies supporting a ~3-4x revenue boost and 366%+ profit increase in four years• Managed new business proposal and pitch development end-to-end as strategic-creative lead and visionary, directing and optimizing pitch team contributions with enthusiasm to win multi-million dollar partnerships• Personally secured $4M+ in new billings, while maintaining an 80%+ qualified leads win rate• Successfully drove agency’s growth repositioning into regional and national markets; used custom methodology and multi-phase analysis to identify highest-potential verticals as destination-attraction-place marketing and consumer brand building• Managed highly-praised agency rebranding incorporating research, strategic insights development, persona development, stylescape design, logo design, brand elements and assets design, and a website rebuild; provided creative guidance, messaging and copy across all brand touchpoints• Developed and activated agency’s first performance-focused Strategic MarComms Plan leveraging best-practice B2B tactics in advertising, content marketing, and thought leadership to grow brand recognition and leads among target audiences• Served as Acting Director of Digital & Social, as well as Acting Director of Copy, overseeing relevant hires and employee development, while successfully inspiring teams to deliver industry-leading on-trend work and on-budget results• Provided award-winning contributions on select client projects, including strategy, creative direction, UX/UI and website navigation, video storyboarding and scripting, and copywriting• Identified and advocated for next-gen tools including AI and Media Mix Modeling to improve strategic, creative, or tactical outcomes across all agency service areas

• Worked with agency ownership to design and implement operational, business development, sales, and marketing strategies that increased revenue ~2x and raised net profits 570% in three years• Successfully drove agency's repositioning from a small, web-design-communications shop, into North Alabama's leading full-service integrated agency, leveraging an overhauled website and strategic B2B marketing and outreach tactics• Designed and implemented new service and pricing models that fueled substantial, sustained growth across diverse categories while improving customer value for investment• Developed comprehensive and highly-profitable digital-social service packages, expanding the agency's core capabilities to increase competitiveness and grow market share• Personally pitched, sold, and onboarded projects generating ~$500k+ in revenue, and ~$1M+ in customer lifetime value• Provided senior-level strategy, creative direction, and messaging/copy guidance for major clients including Fortune 500 and Inc. 5000 companies, as well as for award-winning omnichannel campaigns and website development projects• Managed or directly supported hiring and employee development efforts cross-team, with special focus on creative and digital-social departments

• Co-anchored morning newscasts; researched, wrote and produced award-winning television, radio and digital reports under deadline• Specialized in coverage of industrial and consumer technology trends; focused on startup ecosystems, SaaS, B2B, B2G, and "FANG" (Facebook (F), Amazon (AMZN), Netflix (NFLX), Alphabet (GOOG)) innovations• Advised co-workers on best practices for using new technologies (360 video, live streaming, etc.) in media and social media content creation, leveraging data to grow audiences and engagement rates• Managed professional social media accounts of 15,000+ combined followers; assisted in managing WHNT News 19 accounts of 350,000+ combined followers• Edited co-worker broadcast and digital copy for accuracy, messaging and impact; worked as fill-in website manager for WHNT.com• Built relationships with public and private sector leaders; made key contacts within space, military and technology industries• Launched and co-directed “The Great Diaper Drive” service project providing 100,000+ diapers and wipes to local children; managed related news content and assisted in marketing, promotions and logistical planning

• Co-anchored Emmy® Award-winning weekday morning newscast; pioneered on-air web content integration of viral videos, local blogs and trending stories • Covered technology powerhouses HP, Micron; produced reports highlighting Boise's emerging green-tech business ecosystem• Executed strategies to expand digital news brand awareness, increase web and social media traffic, and drive advertising revenue