Michelle Stenger Email & Phone Number

Orlando, Florida, United States

Orlando, Florida Area

The Discovery team is focused on activities that lead directly to thesuccessful execution of three primary outcomes: generating revenue, increasing attendance at events, and successfully positioning/enhancing/protecting the UCF Athletics brand.• Responsible for the marketing strategy and execution for UCF’s sports programs• Manage UCF Athletics’ data warehouse through the partnership with KORE Software• Assist the Associate A.D. of Brand Advancement in driving revenue through UCF Athletics brand marks and strategic brand positioning• Manage relationship with official retail partner to develop automated merchandise campaigns• Conduct ongoing marketing research to assist with pre and post season planning and analysis• Utilize data warehouse to manage, build, and track marketing campaigns• Apply insights from analytic reports to continue to refine marketing strategy• Foster an analytical approach to marketing and business problem solving amongst marketing team members• Collaborate with other External Relations managers to provide business reports to sports programs, business groups, and senior administration• Create and execute strategic digital advertising campaigns• Quantitatively analyze the results of marketing programs, making adjustments when necessary• Manage market research efforts and apply an expert understanding of the marketplace and fundamental marketing challenges that confront UCF Athletics• Lead generation for ticket sales, development, and corporate partnerships• Supervise direct reports with responsibility for marketing and brand management• Create and manage operating budgets

• Manage cross-functional teams of Creative Services, Video Production, and Digital Media professionals to achieve cohesive content marketing• Strategize, buy, and manage the advertising spend and trade with 18 partners, including radio, television, outdoor, and digital media (totaling $832,000 in spend and a 5:1 media spend ROI)• Collaborate with external and internal stakeholders to develop a comprehensive campaign across all platforms and lead to sponsored content• Developed KPIs for all digital media efforts to improve revenue generation through ticketing, sponsorship, and online engagement• Integrated Google Analytics for all campaigns across multiple platforms and maximized return on investment for sponsors and internal product offerings• Direct the strategy and execution of marketing automation tactics using FanOne and Adobe Campaign, including emails, web tracking scripts, and Salesforce• Oversee digital partnerships entered into with the Marketing & Fan Development department, including sponsorship activation in conjunction with Learfield Sports Properties• Manage relationships with external partners, such as Property Consulting Group, to improve digital analytics and sponsorship deliverables • Create and manage the strategy surrounding Fighting Illini Athletics social media accounts, leading to a 11.4% and 27.1% increase in Instagram and Twitter followers, respectively, since July 2016• Implemented Snapchat Takeovers from campus groups during the 2016 football season to show fans different views of gameday, as well as behind-the-scenes opportunities throughout the year• Generated $11,869 in ticket revenue through a Social Media Day package at football and men’s basketball, promoted solely on social media• Developed sales packages to contribute to the first sold out crowd in 5 years in football for a team that has won 20% of its games in the last 5 years, as well as two sell-outs at men’s basketball for the first time since the 2014-15 season

Champaign, Il

• Managed the day-to-day posting and monitored the strategy surrounding Fighting Illini Athletics social media accounts with a focus on fan engagement and listening• Served as the liaison with our creative team and sports information department for all digital content• Oversaw digital partnerships entered into with the Marketing & Fan Development department• Utilized Google Analytics to track when Fighting Illini fans were browsing FIGHTINGILLINI.com and other relevant information in order to make ongoing adjustments• Worked with our ticketing partner Spectra to develop online retargeting campaigns for the 2015 football and 2015-16 men’s basketball seasons, earning a $7.05 incremental return on every dollar spent • Partnered with Snaps to create an Illinois branded emoji keyboard, leading to over 12,000 downloads between September 2015-2016• Launched the Illini Athletics Snapchat account in July 2015 and grew the number of followers to receive over 2,000 views on each story• Selected to the inaugural NCAA Digital and Social Media Team that was started in January 2016• Announced the splash hire of Lovie Smith via Twitter, earning more than 4,000 retweets, nearly 5,000 favorites, 150+ comments, and almost 800k impressions through two tweets

Cincinnati, Oh

• Effectively managed the day-to-day operations of the athletics department’s social media accounts to influence sales efforts, interact with fans, promote athletics events, and build relationships across campus and the Cincinnati community using the Sprout Social platform• Implemented a “Happy Hour” promotion that sold more than 4,000 tickets for football and men’s basketball to generate over $60,000 in revenue in a four-hour period through web, social, and radio marketing efforts• Fostered the relationship between athletics and the Bearcats IMG College through in-game sponsor elements and various sponsored promotions• Oversaw the setup and execution of the Bearcats Fan Zone prior to the home football games played at Paul Brown Stadium during the 2014 season to provide a family-friendly tailgating environment for fans, hospitality space for sponsors, and promotion of other campus organizations, such as the UC Army and Air Force ROTC during the Hometown Heroes game• Generated $17,325 in Men’s Basketball ticket sales over 11 games during the ’13-’14 season through the Future Bearcats youth program• Mentored and advised a group of 20 undergraduate students hoping to pursue a career in collegiate athletics• Coordinated an average of 30 Bearcat mascot appearances per month across campus and the Cincinnati area to promote the University of Cincinnati

Cincinnati, Oh

• Fielded inbound calls from the Bengals Ticket Hotline to answer questions and provide excellent customer service• Sold season and single-game tickets to Bengals fans through prospecting and other methods, achieving the top sales numbers in June 2013• Interacted with customers through stadium tours and other special events held at Paul Brown Stadium

Oxford, Oh

• Propelled the Miami Movement forward through PR & Multimedia strategies to more effectively reach college-aged students• Promoted student involvement in women’s basketball, resulting in record student attendance at NCAA Pack the House game• Executed in-game promotional activities and other game-day operations to actively engage fans

· Demonstrated advanced technical skills by using a Drupal module to update and enhance the company website for online marketing work· Aided in the design and development of marketing strategies for designated target markets

· Created a tourist attraction guide for clients to use while in Bristol, UK for the 2010 Ryder Cup · Assisted in the planning and implementation of group trips to several major athletic events

Fairfield, Oh

· Effectively performed various bookkeeping duties to help the business run efficiently

Master Of Science (M.S.), Advertising

I earned a Master of Science degree in Advertising from the University of Illinois in August 2017, graduating with a 3.95 GPA.

Bachelor Of Science--Business, Marketing, Interactive Media Studies, 3.75/4.00

Activities and Societies: Oxford Scholars program, Alpha Kappa Psi Professional Business Fraternity, Adopt-a-School ProgramGraduated Magna.

High School Diploma, General Studies