Michelle Stenger Email & Phone Number

Orlando, Florida, United States

Orlando, Florida Area

• The Discovery team is focused on activities that lead directly to thesuccessful execution of three primary outcomes: generating revenue, increasing attendance at events, and successfully.
• Responsible for the marketing strategy and execution for UCF’s sports programs
• Manage UCF Athletics’ data warehouse through the partnership with KORE Software
• Assist the Associate A.D. of Brand Advancement in driving revenue through UCF Athletics brand marks and strategic brand positioning
• Manage relationship with official retail partner to develop automated merchandise campaigns
• Conduct ongoing marketing research to assist with pre and post season planning and analysis

• Manage cross-functional teams of Creative Services, Video Production, and Digital Media professionals to achieve cohesive content marketing
• Strategize, buy, and manage the advertising spend and trade with 18 partners, including radio, television, outdoor, and digital media (totaling $832,000 in spend and a 5:1 media spend ROI)
• Collaborate with external and internal stakeholders to develop a comprehensive campaign across all platforms and lead to sponsored content
• Developed KPIs for all digital media efforts to improve revenue generation through ticketing, sponsorship, and online engagement
• Integrated Google Analytics for all campaigns across multiple platforms and maximized return on investment for sponsors and internal product offerings
• Direct the strategy and execution of marketing automation tactics using FanOne and Adobe Campaign, including emails, web tracking scripts, and Salesforce

Champaign, IL

• Managed the day-to-day posting and monitored the strategy surrounding Fighting Illini Athletics social media accounts with a focus on fan engagement and listening
• Served as the liaison with our creative team and sports information department for all digital content
• Oversaw digital partnerships entered into with the Marketing & Fan Development department
• Utilized Google Analytics to track when Fighting Illini fans were browsing FIGHTINGILLINI.com and other relevant information in order to make ongoing adjustments
• Worked with our ticketing partner Spectra to develop online retargeting campaigns for the 2015 football and 2015-16 men’s basketball seasons, earning a $7.05 incremental return on every dollar spent
• Partnered with Snaps to create an Illinois branded emoji keyboard, leading to over 12,000 downloads between September 2015-2016

Cincinnati, OH

• Effectively managed the day-to-day operations of the athletics department’s social media accounts to influence sales efforts, interact with fans, promote athletics events, and build relationships across campus and the.
• Implemented a “Happy Hour” promotion that sold more than 4,000 tickets for football and men’s basketball to generate over $60,000 in revenue in a four-hour period through web, social, and radio marketing efforts
• Fostered the relationship between athletics and the Bearcats IMG College through in-game sponsor elements and various sponsored promotions
• Oversaw the setup and execution of the Bearcats Fan Zone prior to the home football games played at Paul Brown Stadium during the 2014 season to provide a family-friendly tailgating environment for fans, hospitality.
• Generated $17,325 in Men’s Basketball ticket sales over 11 games during the ’13-’14 season through the Future Bearcats youth program
• Mentored and advised a group of 20 undergraduate students hoping to pursue a career in collegiate athletics

Cincinnati, OH

• Fielded inbound calls from the Bengals Ticket Hotline to answer questions and provide excellent customer service
• Sold season and single-game tickets to Bengals fans through prospecting and other methods, achieving the top sales numbers in June 2013
• Interacted with customers through stadium tours and other special events held at Paul Brown Stadium

Oxford, OH

• Propelled the Miami Movement forward through PR & Multimedia strategies to more effectively reach college-aged students
• Promoted student involvement in women’s basketball, resulting in record student attendance at NCAA Pack the House game
• Executed in-game promotional activities and other game-day operations to actively engage fans

· Demonstrated advanced technical skills by using a Drupal module to update and enhance the company website for online marketing work· Aided in the design and development of marketing strategies for designated target markets

· Created a tourist attraction guide for clients to use while in Bristol, UK for the 2010 Ryder Cup · Assisted in the planning and implementation of group trips to several major athletic events

Fairfield, OH

· Effectively performed various bookkeeping duties to help the business run efficiently

Master Of Science (M.S.), Advertising

I earned a Master of Science degree in Advertising from the University of Illinois in August 2017, graduating with a 3.95 GPA.

Bachelor Of Science--Business, Marketing, Interactive Media Studies, 3.75/4.00

Activities and Societies: Oxford Scholars program, Alpha Kappa Psi Professional Business Fraternity, Adopt-a-School ProgramGraduated Magna.

High School Diploma, General Studies