Michelle Sterner Mcnutt Email & Phone Number

Philadelphia, PA, US

• Cultivate and develop brands, sponsorships, and loyalty programs.
• Content migration and product taxonomy for on demand E-Commerce platforms including WooCommerce, Demandware (Salesforce Commerce Cloud) and Shopify
• Develops, implements, and monitors omni-channel marketing campaigns, in collaboration with product owners, and Communications partners. Contributes expertise to marketing deliverables, milestones, and required tasks.
• Identifies appropriate tactics per campaign; gathers content/assets and writes customer-facing marketing copy.
• Measures business impact of campaigns; and applies sound knowledge, experience, and judgement to best optimize campaign results.
• Brand development, influencer marketing, and social media growth for small business.

• Instrumental in content migration and set up of product taxonomy, QA testing, troubleshooting, and launch of E-Commerce marketing initiatives for Rodales.com using Demandware (Salesforce Commerce Cloud).
• Created campaigns, promotions, coupons, and content slot configurations using Demandware Business Manager (Salesforce Commerce Cloud) for weekly website and affiliate promotions.
• Responsible for the creation and visual design of online offers (desktop & responsive) for email market segments and brands-offers including books, magazines, online subscription services, video, music and pdf.

• Developed and implemented graphics, page layouts and variable data for direct mail marketing campaigns using variable data printing software GMC PrintNet T and GMC 3.16.
• Team leader and workflow manager for direct marketing campaigns- pre-press through final print production.
• Extremely proficient in Scitex Inkjet Imaging technologies orientations (Simplex, Duplex, Multi-Rip, Collated), Impact, Laser personalization, and DPI resolutions.
• Performed copy editing, proofreading and content verification.
• Received client letter of commendation from Time Warner. Inc. for exemplary services on direct mail campaigns for International/Domestic markets.
• Received company’s Most Valuable Player award and company Applause awards for impeccable quality and timely completion of direct mail campaigns produced in print production.

• Responsibilities included all phases of project review, program development and clinical programming for an on-going FDA drug study.
• Designed, developed and implemented program listings, tabulations and analysis reports for Doctors and statisticians using SAS and SQL programming.
• Completed in-house training courses in SAS processing/report writing, ORACLE database and SQL relational database programming.
• Received letter of commendation from Wyeth's MIS manager for team effort on a timely drug study.