Avail was a pioneering digital healthcare technology company re-imagining the way medical professionals communicate to and from the operating room. As the head of marketing in a lean and early-stage entrepreneurial environment, I balanced commercial team and marketing department leadership with high-output individual contribution. Owning both product and corporate marketing, my team of internal employees and external vendors positioned Avail as the category's technology leader, launched new software/hardware features and enhancements, created perceived marketplace momentum, and developed tools and programs that drove technology adoption.Key accomplishments and responsibilities:> Corporate and product re-brand including new identity, website, sales enablement collateral> Developed customer value messaging that expanded > Oversaw G2M strategy for product feature and enhancement launches from positioning, messaging, training strategy and collateral, external launch and ongoing promotion to support adoption> Built and managed demand generation strategy including digital marketing, events, social media> Built and oversaw PR program and vendors including executive thought leadership opportunities > Built, managed, and mentored a team of internal marketing employees + external vendors including marcom, product marketers, digital marketers, creative including designers and video, and web development

Merit Medical is a global, interventional medical product manufacturer. I was an integral member of the global marketing leadership team and wore many hats as a leader & individual contributor. My achievements were recognized with several position advancements. Specialties: Interventional Cardiology & Radiology; Vascular Surgery; Oncology.> Product Marketing: Led efforts and team developing messaging, collateral, brand, and GTM strategies for products across several interventional healthcare specialties including strategies to establish Merit as a leader in therapies and procedures. > Corporate Communications/Marketing: Collaborate with execs to establish & implement global external/internal campaigns to increase corporate brand awareness. Achievements include corporate social responsibility, industry & employer awards, global/national awareness campaigns, & govt relations efforts.> Public Relations: Launched Merit’s first industry PR program in 2016. Responsible for ideation and placement of dozens of earned media articles each year. Editor-in-chief for product/program press releases. Created Merit’s online newsroom.> Digital Marketing, Content Generation: Develop strategies for social media, email marketing, landing pages, webinars. Oversee content creation & write articles, emails, web pages. Created Merit’s website content generation program in 2016.> Market Development Programs: Played an integral role to launch most of Merit’s in-person & virtual physician-to-physician education programs. Responsible for building the renowned Think Education brand. Collaborate with physician KOL's.> Large-Scale Events: Start-to-finish mgmt of events including tradeshows, education programs, symposiums, dinner events. Develop creative themes, displays, promotion programs, lead gen programs including KOL speakers, post-event follow-up. Responsible for a steady increase in leads for largest tradeshows & for the creation of many first-ever successful programs.

Wind energy developer Wasatch Wind successfully developed several projects in the mountain west. I was hired as their first communications employee, and managed and implemented all external communications strategies for two very high profile and controversial projects in Utah and Wyoming. This role combined my skills and experience in media relations, events, grassroots communications, government relations, community outreach, and influencer and traditional marketing, with my drive, passion, and competitive spirit, and I was able to build large supportive followings in the face of heavy opposition to successfully obtain local support and the needed permits for each project.

Worked as part of the executive team to launch the Residence Club division of luxury travel giant, Abercrombie & Kent. Managed the development of new marketing tools, including the interactive, content-heavy www.akresidenceclub.com. Worked in conjunction with the sales team to create and launch a process to generate leads and close sales. AK Residence Club acquired BelleHavens Destination Club in 2008 and before the acquisition I led all marketing and communications efforts for BelleHavens. In additional to traditional advertising I spearheaded efforts to increase customer referrals with unique and creative marketing strategies to current customers. I managed the PR efforts of a boutique PR firm in New York City. Working closely with the sales team I developed ideas and strategies to close interested leads. During the acquisition process, I successfully launched and executed a campaign to build trust among current customers in order to sell them on the idea of acquisition and encourage them to move to AK Residence Club.

Managed the marketing efforts for national and local brands across several industries including SUBWAY Restaurants, Marriott, Harmony Home Health and Hospice and Occurance Teleservices, and budgets ranging from several thousand dollars annually to several million dollars annually. Successfully led the Summit Group creative team to enter and win a National SUBWAY advertisement contest in which we were able to write and produce a national SUBWAY advertising campaign. Innovated a unique PR campaign that simultaneously educated schoolchildren about healthy eating, while driving customer traffic to SUBWAY Restaurants and generated many media placements for SUBWAY.

In 2001 the Salt Lake Olympic Committee sponsored my move to Utah to work as a credentialing manager for the Organizing Committee, to help manage the human logistics for the 60,000+ people working and volunteering for the event.This role was demanded the utmost attention to detail and excellence in project management and collaboration.

After losing my job on Capitol Hill when Rick Lazio lost his US Senate race, I volunteered on the Inaugural Event Committee, and was promoted to Manager of the Press Stand across from the White House. I worked with media photographers for two months leading up to the event and during the event.

Managed media relations efforts for a high-profile Member of Congress from New York - Rick Lazio. Wrote press releases about Congressional accomplishments and pitched to NY media. Organized press conferences with major national associations such as the American Cancer Society and the National Breast Cancer Coalition, to publicize successful legislation. Assisted in speech writing. Responded to public letters.

Member of the Press Office for Rick Lazio's very highly publicized 2000 US Senate Race against Hillary Clinton.> Prepped Congressman for television and radio appearances.> Prepared talking points.> Answered press inquiries.

Was one of two full-time staff to run Rick Lazio's (NY) successful re-election to US Congress for his fourth term. At the end of the successful campaign, Congressman Lazio hired me to be his staff assistant in his Congressional Office in DC.> Managed all grassroots activities and events to build support to re-elect Congressman Rick Lazio to the US House of Representatives.> Recruited volunteers.> Coordinated volunteer efforts.> Support all campaign efforts.