Michelle Stewart Email & Phone Number

Philadelphia, Pa, Us

Marketing and Advertising Consultant: Develops and implements integrated digital, social media, video, sponsorship, direct response and branding strategies.Content Creator: Produces print, digital, web, social media, scripts, and direct response content, often leveraging AI tools like ChatGPT to boost productivity, quality, and engagement.

Greater Philadelphia Area

Played a pivotal role in driving revenue growth and strengthening partnerships among clients. Leveraged an extensive background in marketing to deliver compelling digital, print and experiential advertising solutions to clients, generating more than 100% growth in healthcare advertising revenue.Key responsibilities:Developed and executed strategies to drive revenue growth and achieve sales targets, cultivating relationships with healthcare leaders, marketing teams, advertising and media agencies, and other key decision-makers and influencers.Managed a portfolio of accounts, overseeing all aspects of the sales cycle, ensuring a high level of client satisfaction, retention and growth.Collaborated with internal stakeholders to foster innovation, drive continuous improvement, and tailor advertising solutions that effectively showcased the unique value propositions of healthcare clients.Evaluated the performance of advertising campaigns and initiatives, leveraging data analytics and KPIs to measure ROI and identify areas for optimization.Represented Philadelphia magazine at industry events, conferences, and networking functions, serving as a brand ambassador and thought leader within the healthcare marketing community.

Greater Philadelphia

Led marketing and communications strategies to increase brand preference, foster key service line growth, and support fundraising goals. Key responsibilities:Developed and executed integrated marketing campaigns to promote key service lines and launch new programs.Served as the marketing lead for clinical teams including orthopedics, oncology, cardiology, surgery, women's health and other specialty areas.Directed cross-functional teams in the creation of compelling marketing collateral, including digital assets, print materials, and multimedia content, to effectively communicate the value proposition of Main Line Health to target audiences.Collaborated with clinical and administrative stakeholders to identify emerging market trends and capitalize on opportunities for service differentiation.Championed branding initiatives to enhance the visibility and reputation of Main Line Health, fostering trust and loyalty among patients, donors, and referring providers.Served as the primary liaison for external partners, agencies, and vendors, overseeing the execution of marketing initiatives to maximize ROI and drive measurable results.Monitored key performance indicators and market analytics to assess the effectiveness of marketing campaigns and recommend adjustments to optimize outcomes and ROI.

Bachelor Of Arts, Writing/Communications

Mba, Marketing/International Business