- Generating strategic, actionable insights for the Professional Tax Group, targeting multi-service firms and professional accountants.- Utilizing deep Tableau knowledge to build functional dashboards for product and segment managers.- Blending data from Redshift datalakes with SQL and Python for highly targeted omnichannel campaigns.

-Designed, built and fully managed relational database for client marketing data-Automated ETL pipelines in AWS-Created live web analytics performance dashboards from proprietary data sources in Tableau and Looker Studio.-Created process for building digital marketing tracking strategies with event tracking and web analytics. -Managed client Google Analytics and Google Tag Manager accounts.

-Improved paid media reporting efficiency through tool selection, template creation, and process standardization-Introduced data storage via a cloud hosted database

Created and managed inbound and content marketing campaigns, particularly through the HubSpot platform. Acted as digital marketing consultant for a variety of clients by providing digital marketing service and asset reviews.

Technical management and optimisation of paid search campaigns on AdWords, Bing, and DS3. Also responsible for management and maintenance of display advertising campaigns, including ad servers and programmatic DSPs such as DoubleClick Campaign Manager and Rocket Fuel.

Full management of paid search advertising campaigns for a variety of lead-generation and e-commerce clients. Also served as primary PPC trainer both in-house and externally.

Pay per click account management with a focus on Google AdWords and experience in Bing and Facebook advertising platforms. Experience with a variety of business sectors, managing both lead generation and e-commerce accounts.