Serves as Vice President, Culture & Organizational Development responsible for establishing overall direction and strategic initiatives that enable optimal employee performance and drive Fanatics culture across the operating companies.- Established Fanatics' Talent Development Program: Game Changers, delivering high-impact, scalable employee development for sustainable organizational growth and excellence.- Developed and launched Fanatics' first enterprise-wide global Mentorship Program.- Implemented the inaugural Leadership Coaching Program globally, acting as the internal Executive Leadership Coach for emerging, high-potential and seasoned leaders, driving impactful growth at scale.- Leading the development of the company’s first enterprise-wide performance management, employee recognition and employee engagement programming.

Transformative Executive Coach specializing in empowering leaders to unlock their full potential and drive organizational success.The coaching philosophy is rooted in the belief that impactful leadership starts with self-awareness and is sustained through continuous growth and learning. By fostering a culture of authentic leadership, clients are guided through transformational journeys that result in enhanced performance, improved team dynamics, and strategic vision alignment.Customized coaching programs are offered, tailored to meet the unique needs of each client. Whether it’s one-on-one executive coaching, leadership workshops, or team development sessions, the programs are designed to deliver measurable results and lasting impact.

Promoted to lead the North America Sales Organization & appointed as Chief of Staff to the President, to lead the company's culture transformation plan and initiatives.- Successfully led the organizational design for the Field Sales, Charters & Incentives, National Accounts, Trade Communications & Engagement and Sales Planning teams.- Led successful talent acquisition efforts to grow Sales Organization by 95% in one year.- Successfully built & launched the Attitude of Gratitude trade campaign resulting in improved partnerships and increased visibility in trade media.- Founded the M.S. Masterminds Travel Advisor Book Club and grew membership by over 300% in 12-months.- "Stick With It" & "Attitude of Gratitude" key note speeches from 2021 & 2022 conference seasons resulted in numerous industry accolades and advisor recognition.- Led Department with highest Employee Engagement NPS across the organization.- Developed and led culture based initiatives, learning & development sessions resulting in high team engagement scores.- Developed and led corporate wide Mentorship Program resulting in cross-functional learning, accelerated progression and higher retention rates.- Developed and led Women Warriors Learning Circle Program providing leadership coaching, training and community building.

- Appointed by President to lead Sales Organization (20 direct reports), manage 70% of company revenue and multi-million dollar advertising budget.- Develop and execute sales strategies for all North American sales channels (National Accounts, Online, Field and Host Networks) to exceed sales targets and achieve profitable revenue growth. - Leverage sales analytics to develop effective marketing strategies for tactical and base loading demand generation needs.- Analyze performance and cost of acquisition of trade marketing initiatives to deliver strong ROI. - Accomplished Keynote Presenter increasing attendance rates by 50% and building demand for encore presentations.- Strengthen trade partnerships through creation of innovative engagement practices and new forums resulting in enhanced loyalty and increased brand awareness. - Foster an environment of growth and development through coaching and mentoring of team members.

-Promoted to merge and lead the Strategic and National Accounts teams (portfolio of Consortia, Online and Host Accounts) (9 Direct Reports)- Leveraged sales analytics to develop effective marketing strategies for tactical and base loading demand generation needs.- Analyzed performance and cost of acquisition of trade marketing initiatives to deliver strong ROI. - Identified a number of key cost saving measures to help decrease acquisition costs for the company.- Enhanced the trade communication plan to bolster brand engagement.- Engaged as a keynote speaker for high-profile industry events.

-Built the Strategic Accounts Team (4 direct reports) to manage the Online and Host trade partnerships.-Led the team to exceed sales targets YOY through a laser-focused strategic approach.-Focused on developing and driving innovative sales strategies aimed at engaging the largest portfolio of trade partner accounts.-Pioneered culture building projects focused on employee engagement including a company-wide mentorship and recognition program.-Commitment to fostering an environment focused on growth and development yielded employee engagement scores 20% higher than the department average.

As part of the start-up team, built the Sales department from the ground up, including hiring team members, creating policies and procedures, developing training programs, and trade marketing assets.- Promoted to Director of Sales within 3 months of start date due to demonstrated leadership and sales abilities.- Led a team of 8 direct deports and provided hands-on coaching to the Sales team through joint in-person sales presentations and sales calls to accounts.- Generated new business through cold-calling and lead monthly sales call blitzes. - Developed sales presentations and product webinars to demonstrate Fathom’s unique value offering.- Spearheaded the creation and adoption of the revenue-generating on-board Future Cruise Sales program.- Developed the Travel Professional Portal to support travel agent sales and training- Launched the brand through a 26 city road show in the US and Canada.

- Established and managed the National Account partnerships with Ensemble Travel, Signature Travel Network, Travel Leaders, Cruise Planners, Vacations To Go, and Nexion.- Built brand awareness through trade partner training, consumer events, strategic marketing initiatives and new business development.- Developed sales tools, assets and resources for the trade.

- Achieved sales targets YOY and grew market share with retail accounts in BC & AB.- Recipient of the 2014 Rookie of the Year Award - Recipient of the 2013 Cruise Connections BDM of the Year Award- Developed innovative training programs for the trade focused on increasing brand awareness.- Focused on new business development and developing incremental sales opportunities. - Effectively managed the marketing budget to ensure return on investment metrics were achieved.

- Acted as a strategic advisor to source affinity groups and created customized sales proposals.- Engaged in public speaking engagements to promote sales packages.

Filled sales management positions in a highly competitive market with a specialty in the Consumer Packaged Goods Industry by managing the full-cycle recruitment process. - Performed extensive searches to source highly-sought after talent for clients.- Established strong relationships with key stakeholders and hiring managers to manage talent sourcing and business needs.- Built strong reputation for identifying top performers and suitable candidates through finely honed interview techniques.

-Promoted into a National Account Manager role responsible for contract negotiations, advertising budgets, sales plans and exceeding sales targets with Expedia, Travelocity, Signature Travel Network and CruiseShipCenters.

-Promoted into this role to launch the Xpeditions Galapagos and Antarctica itineraries to the trade and internal sales force. -Created sales incentives, brand presentations, marketing collateral and training manuals to support field sales efforts.-Exceeded sales targets by 134%.

-Established strong partnerships with account portfolio of 80+ travel agency accounts while exceeding revenue targets YOY.-Recipient of the 2000, 2001 & 2003 Awards for District Sales Manager of the Year for Canada.-Recipient of the 2003 Sales Manager of the Year Award for North America.-Increased brand awareness by conducting trade and consumer presentations, training sessions and ship inspections. -Partnered with accounts to create strategic sales and marketing plans to exceed annual revenue targets.

-Responsible for the shipboard International Language and Future Cruise Sales programs.-Acted as the translator for all live shipboard events -Translated all onboard print material and guest announcements into Spanish and French. -Provided language assistance for international guests. -Pioneered the on board sales program and generated highest sales figures for the Royal Journeys itineraries across the fleet.