Michelle Lu Email & Phone Number

Campbell, CA, US

Campbell, CA, US

• 👉 Chosen by CEO to assume control of Americas and continue Greater China field operations—owning 75%+ BIOS revenue and strategic global accounts. Primary point of contact for headquarters and regional offices for all.
• Increased forecast target by more than double digits by transforming business operations and realigning with US headquarters—Americas revenue is on track to rebound with an additional 10% increase in 2018.
• Reduced Greater China marketing budget by 50% and continued to achieve goals. Own global marketing budget and developed internal process to systematically review marketing budget annually for automated approval by.
• Teamed with C-Suite to define non-recurring engineering (NRE) engagement opportunity with Apple; presented solution with CTO, worked with CFO and legal to negotiate terms, and closed Americas deal—increasing 2018.
• Broke ahead of competition through strong customer communication—defining upcoming needs, relaying information to CTO and engineering team, and providing quick customer solutions and turnaround time.
• Drove deal closure through proactive communication with strategic accounts—defined and created security solution for major customer, turning solution into new product offering, increasing 2018 revenue goal by double.

Campbell, CA, US

• 👉 Promoted by CEO to manage Greater China Field Operations (Sales, Customer Engineering, Program Management). Restructured and streamlined business to focus on core, profitable activities and new growth initiatives—won.
• Restored customer base, rebuilt team and reversed 50% revenue decline—consistently growing revenue by double digits YoY – despite 6% decline in PC market.
• Solved customer relations catastrophe by taking quick action to rescue business contracts; renegotiated and restructured deals with major ODMs and OEMs that threatened withdrawal—retained customers ensuring $3.5M in.
• Revived and stabilized Greater China business and consistently contributed 50%+ BIOS revenue while overseeing 150+ regional employees.
• Formed and chair general council in Greater China with each local function head (Sales, Engineering, Program Management, R&D, QA, HR, Finance, and IT) – meet weekly to address regional needs and ensure smooth.
• Recovered unpredictable sales revenue hitting forecast target within +/-5% margin error—consistently adding double digit percentage to revenue YoY.

Campbell, CA, US

• 👉 Chosen by CEO and SVP Worldwide Field Operations to take on Greater China customer engineering team and remotely lead team, including global program management.by 50% while consistently improving deliverables.
• Efficiently managed global program management team to handle 70+ customer projects keeping customers informed and projects on track.

Campbell, CA, US

• 👉 Hired, and promoted to manage 70+ global projects—delivering 90%+ on schedule, within budget. Established role as preeminent ‘go-to’ person for all senior executives, board members, and cross-functional teams.
• Participated with top management in long-range company planning for new and/or projected areas of company products and programs, ensuring portfolio reflected product innovation strategy.
• Led worldwide team providing monthly/quarterly program dashboard to senior executive team on status, development, and risk assessment of crucial business deliverables – participated in OEM Executive Quarterly Briefings.
• Collaborated with product management team to develop Core BIOS product strategy and roadmap. Defined product line features and functionality and produced Marketing Requirement Document (MRD) based on new chipset.
• Delivered 97+ customer projects resulting in $50M+ revenue in FY2010/2011.
• Led team to create and implement schedule tracking for 100+ worldwide customer projects. Defined, implemented, tracked, communicated, and delivered against schedules across entire product set.

US

• Led product and program management initiatives for award winning set-top box. Drove product planning process by leading cross organizationally. Solved bottlenecks and drove partner product deployments. Evangelized.
• Supported planning for products requiring joint coordination with AT&T’s product management team and external product partners (Yahoo, Movielink, Echo*/Dish Network, Akimbo) —demonstrated strong customer interface and.

Palo Alto, CA, US

• 👉 Promoted to lead, manage, and integrate online chat, ePortal products into HP/Compaq eCRM solution serving HP ‘Managed Services’ multimillion-dollar customer base as their internet portal (Merrill-Lynch, Proctor &.
• Led major release of wireless web solution/product for HP Service Field Engineers on the iPAQ to track asset changed; conducted UI design and user ability testing and analyzed log files on usage.
• Delivered technical consultation for HP ‘Managed Services’ potential customer engagements on pre-sale and bid-win support for multimillion-dollar deals.

Palo Alto, CA, US

• 👉 Promoted to lead core team in design, development, and deployment of Customer Relationship Management (eCRM) solution.
• Drove product offering from concept to completion for global outsourcing services organization for worldwide customers. Created and managed eCRM from ground zero.
• Managed project lifecycle/milestones schedule delivering on-time, up-to-spec products on multi-release schedules.
• Marketed and evangelized product at tradeshows. Conducted UI design and test cases.
• Utilized extensive experience and exposure in outsourcing services organization to effectively assimilate requirements, and conduct test cases to reach successful implementation.
• Worked directly with external customers to analyze business processes and requirements. Developed application design, UI designs, and functional specifications.

Palo Alto, CA, US

• 👉 Highly commended by peers and customers for providing extremely responsive and effective technical and business support to sponsors, customers, and system end-users.
• Analyzed and developed business processes for migration of in-house supply chain application from client-server environment to 3-tier web application.
• Developed and deployed worldwide extensive set of dynamic reports including product forecasting and financial planning reports.
• Diagnosed/fixed complex run-time/production environment problem on client server application.

Bs, Computer Science, Math

Mba

Mba, Ebusiness