***Hybrid Position***• Responsible for overseeing all client accounts.• Client relations from the first meeting, to budgets, sales, analytics for ROI, goals, and building strategy for the client's needs.• Meet with all new clients to maximize their needs through marketing, client relations, customer service, and sales.• Set up all lines of scheduling content and building brand awareness.• Analytics for sales, contracts, and client retention.• Scout out new clients that need client relations, marketing, or updated accounts to bring more traffic to their websites and companies.• Work and make content for all sites Facebook, Instagram, Twitter, YouTube, and LinkedIn.• Create or reconstruct all platforms to client satisfaction, and analytics followed to show more traffic and interest in the client's company, including analytics for successful ad campaigns, and sales.

Primary job details:*Focusing on SEO and content marketing, development for company ecommerce websites.*Analysis of online marketing campaigns including company website using tools like Google Analytics, SEMRush, WordPress, Woo Commerce and others.*Execution of marketing campaign strategies. *Analysis of online marketing campaigns using tools like Google Analytics, SEMRush, Ahrefs, and Yoast.*Social Media primary duties, creating content for both platforms and company website blogs, with using analytical data from Google, and Social Meep.*Creative content tools with Canava and Adobe Photoshop *Out reach and email marketing creative content.

• Appointed Head Manager of all marketing quality for over 50 external agency partners and clientele engagement.• Collaborated directly with Broker partners, HR directors and paycheck companies for enrollments and verified employee benefits.• Prepared confidential correspondence and presentation preparation for group meetings and agency en-rollers.• Built and coordinated platforms for group enrollments needing or re-enrolling core and voluntary benefits for groups of 10 -1200 employees• Assessed, analyzed and confirmed rates for all health core plans, quoted and compared voluntary benefits with competing companies.• Planned and implemented all calendar events for re-enrollments 30-120 days prior.• Processed and confirmed applications, changes, cancellations and claims.• Planned and preformed all Go TO Meetings with Brokers and en-rollers for training calls on enrollments and products.• Imported and exported all Data entry and Election forms for Brokers and clients including manipulation of excel sheets and files for data return.• Managed, staffed and scheduled all enrollments and en rollers for multiple locations and multiple states.

*- ASCA World Clinic- Washington, D.C, main speaker on Backstroke starts and turns. Speaking engagement was presented to International Olympic and Elite coaches including the United States, over 200 in attendance. Main Speaker on the subject, How to prepare an age group program for success at championships. International and United States Elite Coaches including club staff members of all levels in attendance of up to 300.*- ASCA and FINA- Jamaica Olympic Training Center, Main speaker and Presenter over five Days of Educating Coaches and Trainers in swimming stroke technique. Four days held ASCA cerification classes for levels 1-2-3-4. Interviewed on Kingston public radio about drowning prevention and how to make children and adults water safe. Over 50 in attendance each day depending on educational levels needing certification.*- ASCA and FINIS- West Coast Coaches Convention, Irvine California, Main Speaker and Presenter over two days working with local and western United States swim club staff members. This Speaking engagement was based on three major components, stroke technique, club (business) stability from staff, clients, and finances and training equiptment such as the Tempo Trainer made by FINIS. Over 75 in attendance each day.*ASCA- Southeast Coaches Convention, Orlando Florida, Co-Speaker over two and a half days. Local coahes and zone area coaches attended. Speaking engagement was based on early development of swimmers between the ages of six-thirteen. Including how to help continue progress with body changes, social preassures and the longer hours of training. Overall 100 in attendance.

***Was also in this roll- August 2003- August 2006***Management• Functioned as an extension of and liaison of Owner and President Joseph Bernal.• Providing service ranging from managing staff supervised and coordinated full company operations and assisted in all technical data analysis.• While in this roll was a member of the executive team that led a successful company turn-around, returning the company to growth and profitability after four years of revenue stagnation.• Excelled in decision making processes and conducting planning and coordination efforts among senior staff. • Recruited, staffed, was responsible to manage and mentor all employees and volunteers and was instrumental that there was a cohesive and successful working environment. • Restructured and developed a mentoring system for volunteers and committees. • Consistently given increased responsibilities, while delivering high quality and timely results.• Instituted and projected schedule for President including calendar, meetings, travel and conferences.• Planned, prepared and presented PowerPoint in all executive meetings for industry and business proposals.• Responsible to correspond with all athletes (and or parents) daily by telephone or email about any program changes, issues, competitions or college recruitment questions that needed explaining.

***Was also in this position August 2003- August 2006***Social Media Marketing• Spearheaded and designed social media marketing campaigns aligned with company objectives, leveraging current trends and target demographic data to effectively tailor and curate content. • Managed and Processed all company information and updates on LinkedIn, Facebook, Twitter, Instagram, You Tube daily.• Designed and administered all Marketing campaigns online and advertised to help promote and build business. • Updated posted and maintained information, news and advertised all sponsors on Company Website.Public Relations• Organized and managed the Special Events Committee to commemorate the company’s 40th and 45th years of business. • Negotiated multi-year contracts with four pool sites around the Boston Metro area, established a yearly 25% discount after first year of partnership with all sites saving the company an average of $100,000-$150,000 annually. • Remodeled and maintained a financially lucrative company contract with Nike, and was responsible for all negotiations including company’s financial and competition ranking commitments to be recognized as a Nike Elite USA Team.• Established and executed all fundraising and outreach events yearly such as Swim America, Boston Strong and Special Olympics. Average $15,000.00 donation per fundraising project raised annually.• 2006 American Swim Coaches World Clinic- Washington DC. main speaker on Backstroke starts and turns for elite and Olympic level athletes with over 800 in attendance

***Remote Position***Marketing• Managed and led Midwestern coach’s clinic Nike Swim expo booth May 2008.• Assisted VP of Marketing and VP of Sales with American Swim Coaches Association Wold Clinic Nike Swim Expo booths in Las Vegas September 2008 and Fort Lauderdale September 2009. • Planned and promoted Nike Swim exclusive socials for VIPs at 2008 USA Swimming Olympic Trials ($50,000.00 budget). • Assisted VP sales by promoting the Nike philosophy with USA Swimming, YMCA National Headquarters, Local Swimming Committees. • Collaborated with elite teams by meeting with swimmers and coaches for feedback on product and preproduction designs.Account Executive • Built equity in USA Swimming brand and elite teams to provide more value to team sponsors.• Proposed and modified ordering quantities and times for yearly deliveries and stocking orders with buying executives.• Contracts totaled over 2.5-5.0 million dollars per contract term.• Organized and reported all financials spent from contracted teams and vendors per quarter to VP of Sales.• Established and maintained relationships with vendors, for orders that averaged $500,000.00 per fiscal year per.• Communicated with all team dealers weekly about any offers or stocking issues, also helping with order through the B2B site.

***Please see same company and description above dated 2010-2015***