Michelle Swiniarski Email & Phone Number

Waukesha, Wisconsin, United States

Managing Director - Pricing Strategy, Website, Digital Content, Product Strategy and Placement, Market Research, Strategic Planning, Business Development

Wauwatosa, Wi

Developed and implemented business unit market strategies, pricing strategies and financial forecasting. Directed product development initiatives, pricing structure implementation, sales strategies, and marketing campaigns. Collaborated with international business units to ensure advancement of technology and product roadmap to increase revenue generation, globally. Standardized global training programs to ensure team knowledge of product portfolio and exposure to new and existing technologies. Produced expert technical and market product marketing materials for professional, retail, and consumer markets. Distributed blind surveys to obtain valuable consumer insights to produce effective marketing collateral. Spearheaded cross-functional teams through all facets of product launch, including benchmarking, development, testing, launch, and post-launch monitoring. Interfaced with OEM and key account customers to provide subject matter expertise in product selection, training, and marketing tool development. Key Accomplishments:• Improved relevance of product line, consolidating inefficient products and services to drive sales growth and improved profit margins within the professional and retail market segments. • Launched a record number of new and innovative products, including the fastest growing product in company history. • Negotiated contract and executed national training road show, increasing lead generation by 45%.

Boca Raton, Fl

Led the strategic planning for technology market operations to innovate new product development, foster continuous sales growth, and develop effective marketing strategies. Conducted in-depth research of consumer needs to identify sale targets and executed advertising campaigns to increase leads and sales. Key Accomplishments:• Developed Strategic Plann• Identified and streamlined technology offering • Successfully qualified 10 foundational accounts and landed two major accounts.

Boca Raton, Fl

Drove new product mix strategy and launch of new branding for two adhesive lines across the US and Canada. Implemented strategic planning and pricing structure for product positioning and for effective business unit sales growth. Led contract negotiations. Directed R&D activities. Standardized testing, QC protocols and developed standard operating procedures, resulting in streamlined operations and reduced claims. Key Accomplishments:• Launched a new retail branding and service campaign, resulting in less product inquiry calls and a 15% reduction in claims. • Reformed product mix for a 12% increase in gross profits. • Achieved 45% reduction in operational costs through new product launches, allowing consolidation and elimination of redundant and inefficient products. • Increased sales by 25% through launching record number of new products.

Deerfield Beach, Fl

Directed product line and sales strategies for North American Markets, managing planning, pricing, and sales, as well as marketing. Continuously maintained adherence to local, State, and Federal regulations through strict specifications for product development. Created training programs that increased product knowledge. Developed and cultivated relationships within the market to effectively position the company as an industry leader. Key Accomplishments:• Delivered 18% annual revenue growth. • Launched the most successful product in company history, leading to best-selling SKU. • Authored product and application articles for top industry publications.

Leadership Training And Development

Bachelor Of Science - Bs, Business Administration And Management, General, 3.92