Michelle Yoon Email & Phone Number

New York, New York, United States

New York, New York

New York, New York

Fort Lee, Nj

- Developed marketing system from planning new products and promotions to launching; establishing and tracking across multiple departments to assure adherence to launch schedules, marketing objectives, and budgets.- Created internal marketing manuals to conduct ongoing inspections for franchise stores’ marketing operations.- Researched the industry to identify target consumers and competitors, exploring market trends, and implementing relevant elements for branding and product development.

Greater New York City Area

Fort Lee, Nj

Moonachie, Nj

- Developed marketing strategy for launch and lifecycle of assigned products including packaging, visual merchandising, promotional material content designs, marketing events, and holiday and seasonal promotions.- Planned and executed national and local marketing events and promotions.- Conducted target customer research and identified opportunities within consumer trends and competitor data for branding and product development.- Ensured consistent public relations messaging across multiple marketing disciplines while closely monitoring brand reputation.- Created website content and social media pages such as Facebook and Twitter; maintained social media presence for promotions and customer interactions.- Developed and communicated internal marketing manuals for the company’s 44 store locations and operations.- Developed compliance standards and inspection systems to maintain quality and consistency of assigned marketing initiatives.- Created marketing manual for the newly launched franchise system and managed lesson plans for franchisees.

Elkins Park, Pa