Michelle Minh Tang Email & Phone Number

Leading the Americas Marketing team to execute regional activities. The position involves coordinating regional campaigns, executing events, and overseeing various digital marketing activities to ensure strategic objectives are met.Industry: Civil & Transportation, Traffic Safety & AviationTarget Audience: EngineersMarket: Americas

BarrelWise brought me on their startup team as part of the effort to roll out the FS1 Wine Analyzer on a larger scale starting 2023. In this position, I was in charge of fine-tuning brand styles, messaging & positioning, and managing marketing tactics to support business goals. Starting as a solo marketer & graphic designer in the team, I get to work on both strategy and execution levels to see the ideas through to end products. -Industry: Winemaking. Target Audience: Winemakers.Market: US & Canada

Vancouver, British Columbia, Canada

Industry: Mining Target Audience: EngineersMarket: US & Canada

Vancouver, British Columbia, Canada

Vancouver, Canada Area

- Managed company website and social media- Supported the maintenance of marketing literature for over 150 product lines: product catalogue, brochures price list, specification sheets, installation sheets, presentations- Supported the sales team to prepare for North American and international trade shows- Coordinated marketing projects and reports

Burnaby, British Columbia, Canada

Dec 2014 - Jul 2015: Marketing AssociateJan 2016 - Aug 2017: Marketing & Office Coordinator---MARKETING:- Worked with sales team to produce and maintain promotional materials (printed and electronic) using Photoshop, Illustrator, InDesign- Maintained content on company website using WordPress- Produced research reports on industries and new leads- Maintained sales database and mailing lists- Researched and updated list of industry events and trade shows- Maintained CRM system and generated reports to produce sales metrics for monthly review meeting - Took initiative and managed case study library and photo gallery of company projects- Designed, coordinated orders and maintained inventory of branded merchandise- Coordinated strategic marketing discussions to formulate marketing strategies and promotional campaigns- Proposed and managed website renovation project on WordPress. Managed full cycle from obtaining requirements to completion, including planning, designing and coordinating content & artworkINTERNAL:- Project Support: Coordinated project control & internal document management on SharePoint- HR: Coordinated the hiring process from job advertisement to offer; Managed new hire set up and coordinated onboarding program- Bookkeeping & Finance: Monitored cash flow, budgets and preparing analysis/forecasting tool for internal finance. Took charge of bookkeeping, invoicing, Accounts Receivable, Accounts Payable & payroll - Administration: Managed company procedures & coordinating internal projects; Monitored and reported budgets; Took charge of email setup and other basic IT support tasks.------Industry: Civil & Mechanical EngineeringTarget Audience: EngineersMarket: Canada

Ho Chi Minh City, Vietnam

• Managed website, social media & marketing materials• Coordinated sales & marketing events such as exhibitions, game fairs, conferences, including suppliers and partners, budgeting, accounting reports, presentations• Managed internal teambuilding events, including planning and managing events, managing third-party vendors, and completing financial tasks (budgeting, payment, paperwork, reporting)• Managed the marketing campaigns for 2 iPad Games using Facebook Ads and Google Adwords, including market research, performance reports, budgeting, campaign optimization • Coordinated company business trip, newsletter and other office administration tasks-----Industry: Video Game Development Target Audience: Video Game StudiosMarket: North America, Europe & Japan

Bachelor'S Degree, Business (Marketing)

Courses, Data Analysis & Visualization

Programming languages: R, Python, SQL. Visualization tools: Power BI & Tableau.

Course (Information Design), Technical Communication

Master'S Degree, Business Administration