Michelle Tatom Email and Phone Number
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Michelle Tatom personal email
PRODUCT MANAGEMENT EXECUTIVE ➞ I am a dedicated, experienced product management leader with 20+ years of demonstrated success in developing innovative digital products and solutions across multiple verticals. Throughout my career, I have worked with industry-leading tech company, Microsoft, startup software and solutions provider, SkyKick, and most recently the fitness provider BODi by Beachbody. At BODi, I lead the full product management life cycle for the company’s digital experiences across 8 platforms.As a product leader, I bring a passion for technical innovation that focuses on customer experiences. I take pride and ownership in the products I develop, fully immersing myself in the customer experience to make products that resonate with audiences and keep them coming back. ***************************************SELECTED CAREER HIGHLIGHTS:✔ Played a critical role in the brand transition from Beachbody On Demand to BODi, including successfully shifting the subscriber base to the new service offering and leading the team accountable for content management for TV, mobile, web, bike, and wearable tech.✔ Developed and launched innovative products that led to increased revenue and future product investments, including Xbox One, Kinect, Nike+ Kinect Training, and Xbox Fitness.✔ Guided product management teams throughout the product lifecycle and collaborated with all stakeholders and decision-makers to ensure smooth product launches. ***************************************KEY AREAS OF FOCUS☑ Product Innovation☑ Technology, Gaming & Fitness Products☑ Product Roadmap Strategy☑ Mobile & TV Technology☑ Content Production Management☑ First to Market Products☑ Voice of the Customer☑ Global Team Leadership***************************************I’m always open to expanding my network and connecting with other top professionals. Please add me as a connection.
Les Mills International
View- Website:
- lesmills.com
- Employees:
- 2131
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Head Of Product, B2BLes Mills InternationalKirkland, Wa, Us
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Vice President Of Product ★ Consumer Digital ExperienceThe Beachbody Company Jun 2021 - Jul 2024El Segundo, Ca, UsAs the VP of Product, I oversaw the digital product management team, as well as the team responsible for content delivery and deployment across the company’s 8 platforms (BODi on Web, Mobile, TV, BODi Bike, and Wearable Tech). I played a key role in driving the strategy to include deeper user engagement of fitness, nutrition, and mindset content. SELECTED ACHIEVEMENTS:✔ Launched the new service offering that was vital in the transition from Beachbody On Demand to BODi. ✔ Pivoted the on-demand service to include live classes, a connected bike experience, and separate experiences across all platforms.✔ Right-sized the workforce and created a scalable roadmap, which reduced budgets and delivered significant cost savings.✔ Incorporated consumer surprise and delight moments into the engagement and retention strategy. ✔ Generated additional revenue by leading the monetization strategy, including creating the first “freemium” tier. ✔ Received multiple industry awards while in the role, including Best Workout App of 2023 (CNN) and a 2024 Best Fitness Award (Good Housekeeping). -
Senior Director ★ Software And It Solutions, Global ExpansionSkykick Aug 2018 - Jun 2021Seattle, Wa, UsBuilt and led a global team at SkyKick with a focus on key strategic initiatives and partners resulting in increased capabilities and revenue growth. Translated business initiatives into actionable solutions and developed the strategic product roadmap. Developed and implemented go-to-market initiatives, marketing, and product enablement strategy.SELECTED ACHIEVEMENTS:✔ Received CRN’s 2020 Women of the Channel award, which recognized unique strengths, vision, and achievements of a select group of channel leaders. -
Ceo/OwnerMlt Zone Jan 2015 - Jun 2021Consultant for small businesses on website development, user experience, consumer market trends, data analysis, business models, and social media.
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Senior Product Lead, Microsoft Digital Store ★ Product, Planning And ProcessesMicrosoft (Murphy & Associates) Aug 2015 - Aug 2018In this role, I led the end-to-end planning and processes for commerce infrastructure. I played a key role in establishing software development team priorities, defining business requirements, and driving automation. I developed a new team that was well-versed in the company’s complex business systems, enabling global expansion.SELECTED ACHIEVEMENTS:✔ Developed a new risk compliance business process that helped maintain compliance.✔ Grew and scaled Microsoft-wide reviews, which demonstrated a strong reputation for on-time delivery, work ethic, and adaptability.
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Executive Producer, Microsoft Studios ★ Product Management And Strategic PlanningMicrosoft Jul 2009 - Sep 2014Redmond, Washington, UsI joined Microsoft as a Lead Recruiter and earned multiple promotions within product management throughout my tenure. In 2006, I was promoted to Senior Director of Worldwide Product Planning for Xbox. In this role, I led a team of 8 product planning personnel that supported Xbox Live, Xbox hardware, and Microsoft Games Studio. I was promoted again in 2009 to Executive Producer over Microsoft Studios where I directed a team of 80 product development personnel to expand the Xbox audience through sports and fitness experiences. Additionally, I served as the spokesperson for PR and global marketing events.SELECTED ACHIEVEMENTS:✔ Influenced new product investments that led to the development of Kinect, Xbox One and Xbox Fitness.✔ Secured strategic partnerships with Nike, the NFL, Beachbody, Jillian Michaels, and Tracy Anderson.✔ Led the development of Nike+ Kinect Training, which became the top-selling Xbox Kinect game worldwide. -
Head Of Worldwide Product Planning ManagementMicrosoft Apr 2006 - Aug 2009Redmond, Washington, UsXbox executive leader and facilitated long-term vision and built a three-year roadmap for the division, including software, hardware and games. Grew and managed an Xbox Live, Xbox Hardware and Microsoft Games Studios product planning team of eight. Developed a data-driven research and planning process to inform new product investments. Defined customer targets and segments and represented the voice of the customer in executive level meetings.- Drove a worldwide research project on how people spend leisure time that laid the foundation for future business investments, including Kinect and Xbox One, and resulted in sports and fitness category product launches, such as a sport/fitness program and partnerships with Nike and NFL
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Senior Director Product Planning And ManagementMicrosoft Apr 2005 - Apr 2006Redmond, Washington, UsDeveloped and evangelized Windows Live platform capabilities to partners, group executives and teams, reducing costs and driving efficiency across the company. - Designed and launched the first micropayment and stored-value currency program to reduce payment processing costs and drive consumer loyalty for Xbox and Zune digital media users
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Sr. Product ManagerMicrosoft Apr 2004 - Apr 2005Redmond, Washington, UsLaunched the first Microsoft mobile applications and launched MSN Messenger and Hotmail in 26 countries; developed a partnership business model for MSN Mobile, boosting revenue 40%- Recovered millions in lost MSN mobile revenue from business partners, representing a 300% growth- Developed a process for international strategic partnerships and contracts and then collaborated with business development team to negotiate the contracts with top-tier mobile operators, such as Vodafone, T-Mobile and Telefonica, and uphold fiscal goals and budgets
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Product Manager, Msn InternationalMicrosoft Mar 2003 - Apr 2004Redmond, Washington, UsCreated marketing processes and toolkits to facilitate the launch of MSN into 26 Latin American, Australian and Asian markets. Drove monetization and go-to-market strategy to expand MSN to all markets worldwide.
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Recruiting ManagerMicrosoft Dec 1999 - Mar 2003Redmond, Washington, UsProvided account management, sourced candidates and recruited talent for several startup groups. Served as team lead for up to 20 recruiters. Recruited executives for strategic positions companywide.
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Tenured Faculty Counselor And Psychology InstructorSkagit Valley College Aug 1994 - Dec 1999Mount Vernon, Wa, Us -
Faculty Member - Psychology & EducationWestern Washington University 1996 - 1999Bellingham, Washington, Us
Michelle Tatom Skills
Michelle Tatom Education Details
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Saint Martin'S UniversityPsychology -
University Of WashingtonSociety & Justice
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University Of Washington
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University Of Washington
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University Of Washington
Frequently Asked Questions about Michelle Tatom
What company does Michelle Tatom work for?
Michelle Tatom works for Les Mills International
What is Michelle Tatom's role at the current company?
Michelle Tatom's current role is Head of Product, B2B.
What is Michelle Tatom's email address?
Michelle Tatom's email address is mi****@****msn.com
What schools did Michelle Tatom attend?
Michelle Tatom attended Saint Martin's University, University Of Washington, University Of Washington, University Of Washington, University Of Washington.
What are some of Michelle Tatom's interests?
Michelle Tatom has interest in Education, Environment, Health.
What skills is Michelle Tatom known for?
Michelle Tatom has skills like Product Management, Product Planning, Strategic Partnerships, Mobile Devices, Video Games, Strategy, Partner Management, Product Marketing, Go To Market Strategy, Monetization, Leadership, Mobile Applications.
Who are Michelle Tatom's colleagues?
Michelle Tatom's colleagues are Lucy Man, Helena Spalding, George Jia, Lynne Sanicas, Steven Renata, George Lieberman, Georgina Settle.
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