Michelle Williams, Des Email & Phone Number

Leader of high-performing audience marketing team. Provides strategic direction of audience marketing for DEIR, Outreach, Industry, Academia, Early Career, International growth. Collaborate across society to plan, extract data and research that influences marketing to drive audience growth, engagement, and membership.

Created multichannel marketing plans that connected the value of ACS programs, products, and services and membership. Collaborated with partners to execute “One ACS” experiences. Executed digital marketing to drive attendance and membership growth during custom global events. Achieved 18% of membership growth through event engagement and retargeting tactics.

Results through storytelling. Developed digital marketing growth strategies for complex global events and conferences that connected niche audiences. Crafted experiential marketing plans, product integrations to align with brand & production. Specializing in transforming business goals and ideas into impactful integrated productions that go beyond the.

Managed a matrixed team of marketing managers, product owners and freelance creative team that supported Blackboard Higher Ed, K12, Business products. Orchestrated Blackboard’s 2015 New Learner Experience million-dollar brand campaign launch. Managed Freeman Productions 600K marketing production budget and for iQ360 research relationship. Oversaw a best in.

Project managed Blackboard's global team through the development of frontend and backend work for Blackboard's international websites. Managed team through requirement gathering and content localization strategy planning. Coordinated and conducted focus group testing. Developed design operating processes and requirements documentation used to onboard.

Launched and managed new Client Services unit with Front-end and Back-end developers. Integrated the business needs for ongoing client support and wellness into the DNA of development. Improved client relationships and materialized backlogs into full support engagements. Prepared lead reports and analyzed salesforce data. Lead client developments, managed.

Recruited to manage matrixed teams through complex product launches. Guided product owners on feature roadmaps and release plans. Responsible for internal releases and B2B marketing of AOL properties. (Apple Account, Clearspring account owner) Partnered with India and UK development teams to launch global compliant products. Prioritized roadmaps based on.

Leader of 10 marketing managers, community manager and freelance social producers. Responsible for traffic and sponsorship growth across 25 web channels. Team increased traffic by 2 million page views with multichannel marketing, redesign and newsletter launch. Established interactive live and virtual artist events. Collaborated with Coca-Cola, McDonald's.

Owned full accountability to refine and manage the lifecycle of marketing, community events, website and products to facilitate enterprise-wide growth. Spearheaded the launch of all community tools. Collaborated with VP of Business Development to ensure all community tools were in adherence to growth and revenue goals. Prepared internal communications to.

Optimized interactive marketing products. Researched, evaluated and executed the launch of online photo and music applications. Managed teams through naming, defining features, roadmaps, branding, and overall marketing programs. Produced concepts and plans for sponsorship, in show marketing and events. Worked closely with entertainment executives, hosts.

Producer for BET live events and Soundstage restaurant content programming. Planned and conducted over 80 shoots/edits a year. Planned NAACP galas and sponsor fulfillments. Defined production schedules, wrote voiceover scripts, created show formats and monitored program budgets. Supervised post production activities.Produced and created the marketing story.

Developed marketing and executed dating experiences throughout the DC metro area while introducing guests to Match.com's online dating services. Organized attendee online registrations and post event touch points. Oversaw lead journey into membership.

Responsible for scouting and marketing arts programs for Washington, DC public schools to foster the importance of arts in the curriculum. Planned over 300 arts programs and fundraisers during one school year. Was the primary contact for DC public schools and the roster of performers. Managed the campaign partnerships and program calendar, grant budget and.

Education record

Exchange Program, Fine/Studio Arts, General