Michelle Talsma Email & Phone Number

Goodyear, AZ, US

Phoenix, Arizona, United States

• Plan, coordinate, write and edit content and gather images for the CITYSunTimes, a hyperlocal newspaper covering the Northeast Valley of the Phoenix Metropolitan area. This includes sourcing story ideas through the.
• Continuously improves the quality of the newspaper’s social media with follower count steadily increasing each month.
• Meets multiple deadlines monthly to ensure a quality print product goes to press on time.
• Collaborates and coordinates content and images with multiple public relations professionals, residents and ongoing regular columnists.

Phoenix, Arizona, United States

• Source, research, write, and edit articles, editorials, and advertorials ranging from 500 words to 2,000-word features. Craft web copy, newsletters, and blog posts for local companies and nonprofits. Provide public.
• Received bylines on articles locally and nationally including Arizona Health & Living Magazine, Arizona Jewish Life, Arizona Parenting Magazine, The Arizona Republic, Attorney at Law Magazine, Echo Magazine, Flagstaff.
• Freelance Blog Writer, JFCS, 2024
• Copy Editor, Arizona Parenting Magazine, 2014-2020
• Communications Specialist, Southwest Autism Research & Resource Center, 2016-2017

Phoenix, Arizona, United States

• Research, write and edit quality content for Proven Media’s multiple B2B and B2C clients. This includes crafting blog posts, contributed articles, press releases, media pitches, marketing materials, and more. Assist.
• Media relations efforts result in regular secured coverage for Proven Media’s clients. This includes features in PHOENIX magazine, Arizona Digital Free Press, Cannabis Industry Journal, Weedmaps News, Daily.
• Wrote multiple bylined articles for Valley publications on behalf of Proven Media, including the 30 Most Powerful Women in Cannabis.

Phoenix, Arizona, United States

• In my role here, I planned, coordinated, wrote, and edited written content and images for six hyperlocal newspapers with 120,000-copy circulation, including sourcing story ideas through the local PR community. As the.
• Improved quality of reporting through creation of editorial department and processes for each component of publication.
• Expanded brand awareness, positioning EG as competitive, go-to publication among local media, through collaboration and coordination with public relations professionals.
• Boosted revenue for newspapers and clients by creating quality advertorials for advertisers.
• Positioned college interns for success in professional roles with implementation of intern program that helped build students’ portfolios and gain valuable experience.

Phoenix, Arizona, United States

• Here, I handled campaigns and projects related to Duet’s four service areas. I created and distributed internal and external communications, built relationships with local media, and secured organization and event.
• Amplified Duet’s mission and gained volunteers through securing hundreds of quality media features.
• Secured thousands of dollars in grants to help fund mission through assisting in the grant writing process.

Phoenix, Arizona, United States

• I participated in the launch of this popular regional health and lifestyle magazine. During my tenure, I selected, wrote, and edited local content, including the cover story, monthly.
• Improved editorial quality through managing freelance writers, assigning stories, and nurturing relationships with local PR professionals, small businesses, and nonprofits.

Phoenix, Arizona, United States

• I managed national public relations for 5–8 clients at a time, writing press releases and pitching stories to media outlets. I also created and maintained media lists.
• Generated nationwide media coverage for clients through development and implementation of PR campaigns.

Gilbert, Arizona, United States

I assisted editor in chief by managing editorial content, including collecting content, creating monthly events calendar, and writing stories. I supervised freelance writers and interns.

I created and distributed email and web content, including online newsroom press releases, blogs, and newsletters. I wrote copy for fundraising, maintained press clips, and generated annual media value reports.

Flagstaff, Arizona, United States

I developed media kits and marketing materials to promote fundraising events and recruit volunteers to the organization. I wrote the agency newsletter and managed training and assignments for two PR interns.

Phoenix, Arizona, United States

I wrote digital copy for the web, adhering to best practices for SEO. I assisted with content marketing through the creation and distribution of company blog posts and newsletters. Provided support for online marketing efforts, including paid and organic campaigns, through industry research and link marketing.

Flagstaff, Arizona, United States

I wrote press releases and feature stories for the NAU website and NAU’s internal newsletter, Inside NAU. Also assisted with specialty publications.

Bachelor Of Science - Bs, Journalism

Bachelor Of Science - Bs, Public Relations