I play a key role in driving revenue growth through strategic marketing initiatives and managing client relationships. My focus includes managing Amazon outbound marketing campaigns and storefront optimization, overseeing Super Channel+ storefront updates, and creating engaging email campaigns through Mailchimp. I collaborate with creative teams to develop impactful campaigns and maintain strong relationships with our BDUs and partners. Additionally, I provide cross-departmental support… Show more I play a key role in driving revenue growth through strategic marketing initiatives and managing client relationships. My focus includes managing Amazon outbound marketing campaigns and storefront optimization, overseeing Super Channel+ storefront updates, and creating engaging email campaigns through Mailchimp. I collaborate with creative teams to develop impactful campaigns and maintain strong relationships with our BDUs and partners. Additionally, I provide cross-departmental support, ensuring seamless execution of projects. Show less

Successfully managed social media platforms (Instagram, TikTok and Facebook), crafting engaging and visually appealing content that significantly boosted engagement metrics, gaining an approximate 5% engagement rate increase, with more than three videos with over 10k views. These figures were driven by strategic planning, market research and influencer collaborations

Effectively led the design of print materials using industry software (Adobe Creative Cloud) and liaised with print houses, ensuring consistency in brand identity and effective visual communication to enhance brand recognition, loyalty and sales.

Managed the website and social media, created content, designed emails and planned event marketing to enhance brand visibility online and offline. Also, supported lead generation, managing 10 to 50 leads daily by ensuring their smooth transition into the CRM system, including implementing effective marketing tactics to keep leads warm and engaged.

Created visually compelling social media content, ensuring alignment with brand guidelines to drive engagement and increase brand presence on social media platforms.

Ensured smooth operations by managing inventory and increased brand awareness by creating weekly social media posts supported by photography, videography, scriptwriting, copywriting and graphic design.