Michelle T.

Michelle T. Email and Phone Number

Client Marketing Manager @ Squadrons Digital Marketing
Toronto, ON, CA
Michelle T.'s Location
Toronto, Ontario, Canada, Canada
Michelle T.'s Contact Details

Michelle T. work email

Michelle T. personal email

n/a
About Michelle T.

I’m a Digital Marketing Specialist with 9 years of experience, focusing on all things digital marketing, social media management across multiple platforms, and content creation. I love crafting unique marketing campaigns that blend creativity with strategy to not only grab attention but also deliver real results.Outside of work, I’m a part-time badminton coach and athlete—always up for a challenge on the court. I’ve recently found new joy in exploring other sports such as volleyball and pickleball. When I’m not diving into the latest marketing trends, I’m out on the court—staying active and competitive is a big part of who I am. And when I need a little inspiration, I turn to the art of Claude Monet—his attention to detail is something I strive to bring into my own work. His ability to turn everyday scenes into something extraordinary is what inspires me to always think outside the box and in the shoes of the consumer in order to convey a compelling story or marketing message. I’m always up for connecting with others who are passionate about digital marketing or just looking to chat about new ideas. Let’s connect!

Michelle T.'s Current Company Details
Squadrons Digital Marketing

Squadrons Digital Marketing

View
Client Marketing Manager
Toronto, ON, CA
Website:
squadrons.io
Employees:
4
Michelle T. Work Experience Details
  • Squadrons Digital Marketing
    Client Marketing Manager
    Squadrons Digital Marketing
    Toronto, On, Ca
  • E Badminton Training Centre
    Digital Marketing Manager
    E Badminton Training Centre Jan 2020 - Present
    - Canada's premier badminton facility, home to national and international champions.- Leveraged Facebook and Google Analytics to design and execute targeted marketing campaigns, resulting in over 800% increase in member registrations from 2015 to 2024.- Responsible for developing a new suite of physical advertisements, such as flyers and posters, each quarter in response to evolving customer trends. These were designed using Adobe Creative Suite and Canva.- Implemented a badminton tutorial video series by posting 2-3 short-form videos weekly, which led to a 123% increase in Instagram followers over three months and boosted account reach by 337% within one month.
  • E Badminton Training Centre
    Badminton Coach
    E Badminton Training Centre Jul 2012 - Aug 2024
    Markham, Ontario, Canada
    • Developed and implemented marketing campaigns using Facebook and Google analytics, resulting in a quadrupling of member registrations over 2015-2023.• Increased brand awareness through innovative print and digital productions using Adobe Creative Suite Programs.• Designed and led training programs for beginner to professional levels at provincial and national level tournaments.
  • Acentury Inc.
    Digital Marketing Specialist
    Acentury Inc. Jan 2023 - Jul 2024
    Richmond Hill, Ontario, Canada
    - Acentury Inc. provides automation and orchestration solutions for wireless network testing and deployment.- Developed and managed over 50+ B2B product marketing assets, including presentation decks, sales training materials, data sheets, promotional videos and brochures using Adobe Creative Suite programs.- Created and managed content for all external marketing channels, including a consistent social media calendar, bi-weekly blog posts, and website content, resulting in a 20% boost in online traffic.- Spearheaded and supported sales and marketing initiatives at over 10+ in-person/virtual events and government-sponsored trade programs using project managing tools like Notion and Trello.- Produced and distributed monthly newsletters to segmented email audiences via Mailchimp and Salesforce Pardot email campaigns.
  • Yung2 Agency
    Marketing Assistant
    Yung2 Agency May 2022 - Jun 2024
    Toronto, Ontario, Canada
    - A marketing agency specializing in social media content creation and influencer outreach.- Optimized Planoly for content scheduling and designed branded graphics using Canva and Adobe Creative Suite, enhancing visual consistency across multiple social media accounts with 45,000+ Instagram followers.- Increased growth of databases of client lists with research and influencer outreach by 50%.- Created and posted branded informational content tailored to different platforms for multiple social media business accounts 3-4 times per week.
  • Granite Club
    Digital Marketing Specialist
    Granite Club Jan 2022 - Dec 2022
    Toronto, Ontario, Canada
    - Exclusive sports and recreational club offering premium facilities and services to its members.- Increased email campaign open rate by 20% in Q1 with new email campaign design and messaging using HTML coding and Adobe InDesign.- Increased social media engagement by 7% per month through creative direction based on recent trends and consistent posting schedule.- Identified new strategies by analyzing trends through weekly marketing analytics reports, and developing updated approaches designed to drive new and existing of all ages to the website and internal booking system.
  • Ferré Sposa
    Marketing Coordinator & Executive Assistant
    Ferré Sposa Nov 2020 - Dec 2021
    Toronto, Ontario, Canada
    - A premier wedding dress boutique offering a curated selection of bridal gowns.- Created content using Canva, Adobe InDesign, and Later for all social media platforms and grew organic followers by 20% in first 3 months.- Optimized and project managed data-driven marketing strategies to ensure top return on investment and increased website viewer engagement by 237% compared to previous year.- Organized company events, collaborated with external sources and vendors for partnerships.- Curated weekly blog articles that increased organic search by 40% in one quarter, using SEO Optimization tools.- Provided weekly/monthly marketing analytics reports to analyze marketing efforts and to stay on top of business performance to optimize marketing strategies (Google Analytics, Instagram Insights, Website analytics).
  • Yonex Co., Ltd. (ヨネックス株式会社)
    Sponsored Representative
    Yonex Co., Ltd. (ヨネックス株式会社) Jan 2015 - Aug 2021
    Toronto, Ontario, Canada
    Sponsored Athlete
  • Lululemon
    Educator
    Lululemon Nov 2020 - Jun 2021
    Toronto, Ontario, Canada
    - A premium athletic apparel brand with stores open across the world.- Supported the team during high-traffic periods, including Black Friday week, where we saw 4,854 guests and converted 30% into sales—an all-time high since reopening.- Helped the store exceed sales targets, closing P10 with over 100% to plan, with online sales.- Maintained a weekly Net Promoter Score (NPS) of 91, with numerous positive guest feedback comments highlighting excellent customer service and attention to detail during COVID-19 cleaning procedures.
  • Badminton Ontario
    Freelance Graphic Designer
    Badminton Ontario Jan 2017 - Aug 2020
    Toronto
  • Badminton Canada
    Canadian National Badminton Team Athlete
    Badminton Canada Jun 2016 - Jun 2019
    • Balanced full-time university and part-time jobs alongside training and competing at highest level of badminton • Successfully secured sponsorship contracts with Sport Canada, Yonex Canada and Bell Mobility to fund my training and competition expenses• Guest speaker at City of Markham Hall of Fame event with the Mayor of Markham• Organized and led the Girls Sports Day event at Pan Am Centre
  • Bell
    Bell Canada Athlete
    Bell Jun 2016 - Jun 2019
    Toronto, Ontario, Canada
    Sponsored representative of Bell Canada Athletes

Michelle T. Education Details

Frequently Asked Questions about Michelle T.

What company does Michelle T. work for?

Michelle T. works for Squadrons Digital Marketing

What is Michelle T.'s role at the current company?

Michelle T.'s current role is Client Marketing Manager.

What is Michelle T.'s email address?

Michelle T.'s email address is mi****@****rons.io

What schools did Michelle T. attend?

Michelle T. attended Ocad University, York University.

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