Michelle Weiss Email & Phone Number

Northbrook, Il, Us

Northbrook, Il, Us

Northbrook, Il, United States

Work Design Digital Magazine (Dedicated to exploring the evolution of workplace strategy, innovations and design) In an Associate Publisher role, I am providing strategic consulting to this creative start-up team with a global following, that includes: ongoing analysis of content consumption across interactive platforms, led architectural build-out of two website refreshes, provides editorial insight and data point management, strategic planning and new product development, creation of branded marketing, operations and planning tools, organizational growth and sales training, plus I lend a creative approach to partnerships. Leading content strategy since May 2017, Work Design enjoyed a record year of traffic and 2018 is on pace to be 37% above 2017 traffic.Technical Experience: Microsoft Office (Intermediate Excel, Powerpoint, Word), Wufoo, Survature, Dropbox, Eventbrite, GoToWebinar, GoToMeeting, Google Drive, Google Analytics, 37 Signals, Mail Chimp, Quantcast, DoubleClick for Publishers, Google Ad Manager, Social Media

Winnetka, Il

Re:Work IV (Return to Work Conference) This in-person day of workshops, grew out of a needs analysis conversation with a long standing ad client. As the Project Manager, I was able to greatly enhance the Re:Work brand through strategic content selection delivered by local and national experts, and thoughtful user experience enhancements such as on-site LinkedIn Profile head shots. Main responsibilities included: vendor negotiations, sponsorship package creation and sales, topic and speaker coordination, multi-platform promotional efforts, ticketing management and pre/post event survey analysis. The result? In comparison to the prior year, attendee revenue was up 40%, expenses were down 19%, with attendee satisfaction at an all-time high with 96% of attendees reporting that they strongly agree / agree that the knowledge gained was well worth the price of admission.

Wilmette, Il

Earned my small business MBA through spearheading the monetization and transition of an organically growing website into a viable niche publishing business - increasing annual company sales revenues from $0 to $1.8M in 2 years. Primarily responsible for planning and directing advertising strategies from a new business development, interactive sales and technical perspective. Led the development of sales and marketing tools including: media kits, client presentations, rate structures, new product launches and promotional offerings.Implemented key account strategy and competitive analysis sessions to ensure my 4-9 person sales teams were providing clients with solutions to key business challenges.Creative marketing highlights include: leading key guerrilla marketing and in-person 'cause-related' marketing initiatives for Verizon Wireless, Mercedes-Benz, St Germaine-Bacardi and Northbrook Court.

Glenview, Il

In 2007, I was promoted into a management role that involved leading a team of 7 graphic designers, 3 special section editors and one niche sales person. Primary responsibilities included: promotional support, editorial and production of 2 weekly stand alone special sections plus 50 special sections annually; negotiation of key marketing sponsorships and printing vendor contracts; implementation of local branding efforts; circulation marketing support for the magazine division; and sales, layout, production and distribution of close to 200 community specific niche products. We achieved some fantastic milestones since I assumed leadership of this division including: securing 27 new niche contracts, 300% increase in revenue from sponsorships, a 5-30% increase in product profitability and the honor of 9 Illinois Press Association Awards.

Glenview, Il

As a local and regional Account Executive I excelled in new business development and creating cost-effective advertising campaigns for my clients who were primarily located in Glencoe, Hubbard Woods, and Northfield Illinois. In 2005, I achieved the second highest sales growth companywide, 29% over the year prior. My business and marketing skills strengthened as a board member for the Glencoe and Northfield Chambers of Commerce.Clients included: Chicago Botanic Garden, The Merchandise Mart, Northbrook Court, Wintrust Financial, Harris Bank, Smart Jewelers, Bess Hardware

Chicago, Il

Despite being a prime time for mergers and acquisitions, I managed and grew the $4.5M Financial Services category by $250,000 within 1.5 years. Through creative and full network sales, I secured Successfully managed and grew the $4.5M Financial Services category by $250K within 1.5 years during a period of high M&A activity, doubling ad expenditures for key clients (LaSalle Bank and First Chicago) and securing incremental growth from top accounts. Selected to lead display ad sales for the Sun-Times' most successful special section, generating over $500K in gross revenue.

Chicago, Il

Generated $3.4M in annual sales by developing new regional strategic buys for large apparel, department store, and furniture clients on the East and West Coasts. Secured new clients, including Bloomingdale's, Paul Stuart, Old Navy, and Saks Fifth Avenue, through creative presentations and client-focused marketing solutions. Recognized with the inaugural "Best Idea Person" Award for excellence in sales presentations.

Chicago, Il

Began publishing career as an Advertising Assistant in October 1993; promoted to outside sales within 8 months, the first assistant to achieve this milestone.Successfully managed a Northwest city territory, securing 35 new accounts through extensive cold calling in the first year.Promoted to the Loop/Downtown Chicago territory, refining prospecting skills and adding 15 new accounts, including Fannie May, Gingiss Formal Wear, and Sara Lee.Recognized as the 1995 company-wide Network Sales Contest Winner.

Bs, Marketing

Activities and Societies: Chi Omega, Dorm VP

Graduate, Teaching Assistant & Sales Talk Champion, How To Win Friends And Influence People

Learned and successfully used tools for being an effective sales professional and a great listener in life. As Sales Talk Champion, I.