Michelle Van Eck Email & Phone Number

As a founding team member during the startup phase, I played a crucial role in shaping and executing marketing, operational, and go-to-market strategies. I built a global network of media contacts, trade professionals, designers, architects, and HNW/UHNW individuals, fostering strategic alliances and business opportunities. I spearheaded sold-out events, including an exclusive Art Gallery series with renowned Mayfair and London galleries like HOFA, JD Malat Gallery, and Pictorum Gallery.I represented the company at key trade shows such as HIX, Surface Design Show, and Decorex, securing thought leadership speaking engagements for the executive team. Additionally, I led organic social media and email marketing, driving notable growth across platforms. I also developed and distributed engaging brand-aligned content across PR, social media, and newsletters.I aligned operational priorities with strategic objectives, streamlining internal processes and contributing to early-stage revenue growth through successful project acquisitions. I enhanced PR efforts, elevated brand visibility, and supported fundraising by crafting pitches, engaging potential investors, and liaising with high-profile media. My contributions extended to managing general operations, documentation, and onboarding support for design interns.

London, England, Gb

Michelle served as the second key marketing hire, and sole Marketing Associate, reporting directly to the Marketing Director and Co-founder & CMO. Michelle was the second key Marketing hire, in a high exposure, multifaceted position spanning strategic initiatives, project management, and executive collaboration across the organization. Supported numerous activities such as branding, managing social platforms, and growth marketing. Supported the direction and management of the organization’s first rebrand project. Supported the direction and management of the organization’s Series B marketing and communications plan. Responsible for planning and supporting the implementation of wider communication plans. Developed content and directed creative execution to provide consistent, targeted, and impactful messaging in line with brand guidelines across all communication platforms. Identified and seized media opportunities. Led, planned, and managed the creative direction and planning of the organization’s first annual client event, attended by key industry players, leading the pre, during and post event management. Led, planned, and managed Sharegain's first industry event co-hosted by 'Women in Securities Finance' attended by key industry players. Developed quarterly and annual Sales events and conferences roadmap and engaged with Sales teams to ensure optimal alignment of strategic events and conferences. Developed relationships with key partners and stakeholders, including those on the advisory board and external stakeholders.

Serving as the Managing Director, Michelle led a global team providing performance driven strategies to a diverse base of SME clients and start-up ventures.Negotiated, prepared & executed contracts with clients and owners.Capitalized on industry and marketplace trends to strategize solutions & enhance client business operations.Conducted trials and tests of marketing channels including paid acquisition, social media & fresh content creation.Oversaw preparation of marketing copy, images, videos, emails & other collateral.Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.Developed and implemented favorable pricing structures balancing firm objectives against customer targets.Planned marketing initiatives and leveraged referral network to promote business development.Executed regular process updates to reduce discrepancies and enhance scheduling across marketing calendars & programs.Mentored team on best practices & protocols to maximize productivity and quality.

Richmond, Ca, Us

Michelle served initially as the sole Marketing Coordinator, later transitioning to Marketing Manager, reporting directly to the owner & CEO of California Closets Vancouver, and HQ executive management team. Liaised and collaborated with Sales, Engineering & Business Development teams to create best practices, marketing initiatives & media positioning for vertical markets. Responsible for all traditional & digital marketing efforts and regularly presented to the HQ executive management team.Prepared and managed the annual marketing budget. Generated and achieved lead targets & sales for a team of design consultants. Effectively engaged with sales and creative teams of external partners to continuously improve content, placement, scheduling & frequency strategies to optimize bi-monthly promotional campaigns. Devised and deployed online marketing plans with effective SEO, social media & viral video campaign strategies. Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets & developing protocol. Increased credibility & client awareness by developing technical, non-technical marketing collateral, presentations, public relations campaigns, articles & newsletters. Developed innovative & targeted collateral to support overall branding objectives. Transformed corporate website and social media platforms to better engage customers & promote sales.Briefed senior executives on monthly projections, product launches & other marketing plans. Achieved highest monthly sales & leads in company history by October 2017 - attributed to key strategic changes to marketing plan.

Bachelor'S Degree, Communication And Media Studies

Bachelor Of Science - Bs, Marketing/Marketing Management, General

High School Diploma

Middle School Diploma