Michelle Van Slack Email & Phone Number

Medford, Or, Us

Works with technology partners, senior leads, cross-functional teams, and vendors to further all marketing deliverables and corporate project initiatives for various photo studios and internal merchants.• Implemented new processes and procedures (P&P) during company M&As that catapulted a 30% increase in project sustainability. • Successfully redirected resources and pivoted processes to exceed standards during a 5-company acquisition that included taking over an entire family of food brands.• Praised for the ability to "make something of nothing" providing clear roadmaps and direction through extensive communication with cross-functional teams.• Founding member of the "LBGTQ Employee Resource Group" increasing program awareness for increased tolerance and acceptance. • Promoted twice within the 1st year of employment after showcasing next-level performances in marketing and project deliverables.

Seattle, Washington, Us

Co-Founded the “Chemo Kitchen Cookbook" to support and guide those undergoing cancer treatment in need of alternative recipes to reflect the changes they experience. Collaborated closely with James Beard Award-winning chefs, oncology dieticians, the Virginia Mason Medical Center, and various community partners to gather needed data, spread awareness, and publish the cookbook. Facilitated program and operational development through business oversight, project management, marketing campaigns, and contract negotiations.• Grew project funding from the ground up utilizing Kickstarter and other investors, which eventually led to a publication on Amazon. • Sourced and recruited James Beard award-winning chefs to solidify the partnership and obtain donated recipes approved for print.• Setup the structure and legal framework of the business, including protecting intellectual property rights. • Managed website creation, press relations, all social media channels, ad buying and content creation.

Seattle, Washington, Us

Streamlined daily operations and member activities for 4 direct reports overseeing business planning roadmaps, sales communications, new membership programs, and event management across a top #5 US private club with over 12K members. Curated key relationships with 200+ worldwide reciprocal club business partners and rebranded current account-based marketing (ABM) techniques to further KPI advancements, ROI efforts, and service objectives. • Moved from the marketing manager position into the director position after elevating marketing performance objectives, achieving new partnership outlets, and leveraging media presence within the first year employed.• Given additional role as a corporate ambassador for national trade shows, community events, live campaign planning, emceeing meetings, and program launches.• Increased internal and external engagement and retention scores by developing a highly-driven analytics team that targeted service deliveries, brand standards, sales advancements, and spending analysis.• Acknowledged for achieving the lowest member turnover in 14 years after developing and launching strategic retention programs. • Authored and contributed to the monthly magazine articles within the web and print division for distribution to over 16K people.

Seattle, Washington, Us

Managed digital presence and interactive marketing campaigns by leading projects related to web content, social media branding, email distribution, and newsletter productions for each business unit, including a 109-room hotel, 3 restaurants, a wine bar, and an athletic club. Led membership acquisition and retention directives to ensure organizational development for over 90+ member classes per week, 300+ various social events, a spa, and a wellness center. Assessed functions and service standards for all locations to provide next-level support to clients and documentation for over 50 employees with the setup of technical configurations on accounts, metric reporting, and SOPs. • Chosen to oversee the construction of a training program and launch coordination of the company-wide Salesforce-based CRM.• Built out a diverse social media team in preparation for the launch of newly implemented club-wide social media pages, marketing resources, and redesigned corporate website.• Chosen as project manager for website redesign and implementation. Built consensus among stakeholders in every department, setup new workflows, and trained all team members.

Mentored and advised C-levels, senior directors, business partners, and cross-functional leaders on press releases, promotions, sales strategies, social media, branding, communications, customer service, and media relations to optimize ROI. Orchestrated event operations through the oversight of multimedia marketing, entertainment, staffing, permits, product delivery, booth setup, and technical productions. • Strategically targeted sourced business contracts with Blackberry, US Cellular, Quiznos, Liberty Tax, and Roxy Ann Winery.• Auspiciously executed large cross-country gorilla marketing conventions and trade show campaigns such as the “Rail Jam” event.

Seattle, Wa, Us

Directed cruise events and logistics while maintaining concierge-level customer service for all 120+ cruise ship guests across 20+ countries within Asia and the South Pacific. Oversaw 10+ employees managing a 24-hour customer service desk. Event and logistics include: onboard lecture series, nature hikes with biologists and historians, scuba/snorkeling adventures, and zodiac tours for boutique-ship expedition circumnavigating the Pacific Ocean. • Catapulted future trip sales by 40K per trip on average by developing a newly introduced sales program that tried innovative concepts for engaging with ship passengers.

San Diego, Ca, Us

Integrated ways to improve engagement activities and hands-on business fundamentals for the largest private developer of planned residential and mixed-use communities based on targets, brand direction, and promotions to achieve KPI/CRM goals across 14 states. • Moved into the role as a “Marketing Coordinator” after transformative results in engagement activities and marketing production.• Project managed the company-wide project launch of customized internal SharePoint communications and marketing tool. Collaborate with stakeholders in 14 states, setup training and implementation plans. • Selected as the "Senior Editor" for writing daily content material for the web, intranet, press releases, and executive speeches. • Constructed a national training plan for all ongoing training on email marketing, advertising campaigns, performance development incentive programs, and intellectual property and client management.

San Diego, Ca, Us

Supported national teams with the creation of an in-depth SOP manual covering training and template use for legally compliant marketing strategies on email marketing, advertising campaigns, intranet management, incentive programs, and protecting intellectual property rights.• Completed the mandatory coursework and became a government-licensed "Public Notary” in California.• Traveled nationally to train the national marketing teams on a self-authored and company-launched program.

Corvallis, Oregon, Us

Co-anchored a live weekly television news show that gained national press exposure and was featured on “Regis & Kelly” and the “Today Show” by throwing an event that earned a Guinness World Record.