Michelle Van Slack Email & Phone Number

Medford, OR, US

• Works with technology partners, senior leads, cross-functional teams, and vendors to further all marketing deliverables and corporate project initiatives for various photo studios and internal merchants.
• Implemented new processes and procedures (P&P) during company M&As that catapulted a 30% increase in project sustainability.
• Successfully redirected resources and pivoted processes to exceed standards during a 5-company acquisition that included taking over an entire family of food brands.
• Praised for the ability to "make something of nothing" providing clear roadmaps and direction through extensive communication with cross-functional teams.
• Founding member of the "LBGTQ Employee Resource Group" increasing program awareness for increased tolerance and acceptance.
• Promoted twice within the 1st year of employment after showcasing next-level performances in marketing and project deliverables.

Seattle, Washington, US

• Co-Founded the “Chemo Kitchen Cookbook" to support and guide those undergoing cancer treatment in need of alternative recipes to reflect the changes they experience. Collaborated closely with James Beard Award-winning.
• Grew project funding from the ground up utilizing Kickstarter and other investors, which eventually led to a publication on Amazon.
• Sourced and recruited James Beard award-winning chefs to solidify the partnership and obtain donated recipes approved for print.
• Setup the structure and legal framework of the business, including protecting intellectual property rights.
• Managed website creation, press relations, all social media channels, ad buying and content creation.

Seattle, Washington, US

• Streamlined daily operations and member activities for 4 direct reports overseeing business planning roadmaps, sales communications, new membership programs, and event management across a top #5 US private club with.
• Moved from the marketing manager position into the director position after elevating marketing performance objectives, achieving new partnership outlets, and leveraging media presence within the first year employed.
• Given additional role as a corporate ambassador for national trade shows, community events, live campaign planning, emceeing meetings, and program launches.
• Increased internal and external engagement and retention scores by developing a highly-driven analytics team that targeted service deliveries, brand standards, sales advancements, and spending analysis.
• Acknowledged for achieving the lowest member turnover in 14 years after developing and launching strategic retention programs.
• Authored and contributed to the monthly magazine articles within the web and print division for distribution to over 16K people.

Seattle, Washington, US

• Managed digital presence and interactive marketing campaigns by leading projects related to web content, social media branding, email distribution, and newsletter productions for each business unit, including a.
• Chosen to oversee the construction of a training program and launch coordination of the company-wide Salesforce-based CRM.
• Built out a diverse social media team in preparation for the launch of newly implemented club-wide social media pages, marketing resources, and redesigned corporate website.
• Chosen as project manager for website redesign and implementation. Built consensus among stakeholders in every department, setup new workflows, and trained all team members.

• Mentored and advised C-levels, senior directors, business partners, and cross-functional leaders on press releases, promotions, sales strategies, social media, branding, communications, customer service, and media.
• Strategically targeted sourced business contracts with Blackberry, US Cellular, Quiznos, Liberty Tax, and Roxy Ann Winery.
• Auspiciously executed large cross-country gorilla marketing conventions and trade show campaigns such as the “Rail Jam” event.

Seattle, WA, US

• Directed cruise events and logistics while maintaining concierge-level customer service for all 120+ cruise ship guests across 20+ countries within Asia and the South Pacific. Oversaw 10+ employees managing a 24-hour.
• Catapulted future trip sales by 40K per trip on average by developing a newly introduced sales program that tried innovative concepts for engaging with ship passengers.

San Diego, CA, US

• Integrated ways to improve engagement activities and hands-on business fundamentals for the largest private developer of planned residential and mixed-use communities based on targets, brand direction, and promotions.
• Moved into the role as a “Marketing Coordinator” after transformative results in engagement activities and marketing production.
• Project managed the company-wide project launch of customized internal SharePoint communications and marketing tool. Collaborate with stakeholders in 14 states, setup training and implementation plans.
• Selected as the "Senior Editor" for writing daily content material for the web, intranet, press releases, and executive speeches.
• Constructed a national training plan for all ongoing training on email marketing, advertising campaigns, performance development incentive programs, and intellectual property and client management.

San Diego, CA, US

• Supported national teams with the creation of an in-depth SOP manual covering training and template use for legally compliant marketing strategies on email marketing, advertising campaigns, intranet management.
• Completed the mandatory coursework and became a government-licensed "Public Notary” in California.
• Traveled nationally to train the national marketing teams on a self-authored and company-launched program.

Corvallis, Oregon, US

Co-anchored a live weekly television news show that gained national press exposure and was featured on “Regis & Kelly” and the “Today Show” by throwing an event that earned a Guinness World Record.