Michelle Reid Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pa

Pittsburgh, Pa

• Liaison between key wholesaler and Straub Brewery, which represented 25% of total company business. • Developed sales and marketing strategies to increase market share in territory, including on-line, print and radio ads. • Coached and led efforts of a team of 10 sales representatives. Mentored Straub dedicated sales rep. • Managed annual advertising and marketing budget for assigned brand. Analyzed cost and benefits of initiatives.Sales Representative • Sold products from 26 craft, 13 import and 2 regional breweries plus 4 soft drink companies to over 250 accounts. • Delivered excellent customer service to accounts and trouble shot any product or delivery issues that arose. Key Accomplishments • Promoted to Brand Manager after 10 months. • Produced 5% sales increase in 2012 for Straub Brand. • Opened 100+ new accounts.

Los Angeles, Ca

• Independent contractor to both Darlene Valle LLC and Bernadette Mopera & Co. Represented apparel lines White + Warren, Lilla P, Knitted Dove and Fredd & Basha accessories.• Called on existing accounts and prospected new business in CA, AZ and OR. Worked national and regional markets in Las Vegas, Los Angeles, San Francisco and Portland.• Prepared weekly reports for both sales representatives recapping activity with accounts visited and supplying information on leads prospected.• Handled customer service issues and communication between accounts, showroom and manufacturers. Responsible for all order follow up.Key Accomplishment• Opened 30 new accounts in a five month period.

Los Angeles, Ca

• Prospected new accounts to build brand awareness and increase distribution of fledgling apparel line.• Represented company at national trade shows and regional markets. • Prepared weekly report recapping sales activity, retail results and product feedback. Presented highlights during weekly conference calls with Designer, President and VP of Sales.• Resolved credit, shipping and customer service issues between accounts and company.Key Accomplishment• Increased account base by 600% in ten months.

Los Angeles, Ca

• Responsible for acquiring new business and managing existing account base of independent retailers in a four state territory, including Kitson, Fred Segal, Planet Blue and Belle Gray.• Consistently achieved sales goals exceeding management expectations every season. • Managed corporate showroom at the CA Market Center, coordinating activities for five major market weeks annually and maintaining presentation standards.• Coordinated company’s participation in WWD/MAGIC and WSA semi-annual trade shows in Las Vegas and worked the Accessorie Circuit and Fashion Coterie shows in New York.Key Accomplishments• Recognized by management for setting the standard of trade show and market week feedback reports that assisted design team in product development. • Instrumental in securing space for and executing design concept of new corporate showroom.

Las Vegas, Nv

• Recruited by company to develop and launch the handbag division, the first non-footwear category for this internet site. Cold called and initialized relationships with a portfolio of 84 brands including better, bridge, designer and couture vendors by attending trade shows in Las Vegas, New York and Milan.• Negotiated optimal terms as established by finance department to ensure profitability.• Conducted competitive analysis to ensure a desirable selection of brands and styles at comparable price points. Reviewed daily search criteria to find brands and items customers requested that were not in the current assortment.• Trained customer satisfaction staff on general handbag knowledge as well as specifics of individual brands so that they could provide superior customer service.Key Accomplishments• Exceeded initial sales plan by 60%, and maintained margins at 49% with a 2.3 annual turn.• Established company as a leader in internet handbag sales.

San Francisco, Ca

• Responsible for acquiring new business and managing existing account base of independent and internet retailers in a three state territory, including Zappos.com and Onlineshoes.com.• Consistently achieved sales goals exceeding management expectations every season.Key Account Field Marketing Rep • Recruited by company to work with Key Account Executives for Macy’s to ensure increased sales at retail by educating sales staffs on technical aspects of product and merchandising selling floors to exploit key items, trends, and new styles.• Completed weekly competitive analysis and sales-by-door reports for Account Executives and Management to identify trends and ensure proper assortments in each location.Key Accomplishments• Promoted to Account Executive after two years as Key Account Field Marketing Rep.• Named “Rookie of the Year” for sales force in 2002 by National VP of Sales.

San Francisco, Ca

• Acted as a liaison between Macy’s Buying/Planning organization and Account Executives from Coach Leather to obtain accurate assortments and provide competitive analysis by door.• Visited all Macy’s doors to merchandise Coach products according to both companies’ standards, build relationships with store management, and train sales staffs on product knowledge.Group Sales Manager • Managed Women’s Shoe Salon at San Francisco flagship store (largest shoe department on the West Coast).• Supervised 40 sales and stock associates and controlled an average stock of 50,000 pairs.Key Accomplishments• Consistently achieved departmental sales goals in both positions.• Promoted twice to larger volume flagship stores (Sherman Oaks and San Francisco) as a Group Sales Manager.