Solving complex challenges at key life stages to deliver game-changing growth and the organizational capacity to seize it. Michelle is a CPG-trained marketer and operator with broad executive leadership experience – creating, expanding, and resetting – across a diverse range of Fortune 500 firms (McKesson, P&G, Clorox), early stage startups, and nonprofits. For decades, she’s been listening intently to customers and developing solutions to better meet their needs. Michelle’s success stems from coupling a passion for building up organizational capacity with an innate ability to unite diverse teams and generate momentum behind transformational initiatives. A versatile leader, she specializes in unlocking new possibilities.COLD STARTS:► Ignited growth at home solar provider startup that scaled from $100K to $41M over 3 years (#2 2012 Inc. 500 Fastest-Growing List).► Built, launched, and operated aquarium ecommerce marketplace startup (Employee 2). Acquired early adopters on both sides of MVP platform to establish Vivvy brand and cultivate high customer loyalty (45% 2+ orders at 6 months in market). ► Guided development and put into action brand strategy of newly formed Under 3 DC coalition (40+ nonprofits) to help them speak in one voice, successfully pivot in the face of an unexpected pandemic, and become a national model in community engagement on child care.LARGE ENTERPRISES:► Created and built Clorox Disinfecting Wipes from an idea on paper to a $100M+ business in 1 out of 3 U.S. homes (IRI 2001 Top 10 New CPG Product).► Reinvented $50M private label product line (1,000 SKUs) by consolidating 6 health/wellness labels under one distinct new Sunmark brand. Drove revenue +50% and profit +72%.► Developed and implemented PAXIT go-to-market plans to help validate game-changing medication dispensing system for top 10 long-term care pharmacy provider’s capital raise.DNA:► Learner mindset with a bias to see one, do one, teach one.► Consumer obsessed, insights driven, marketing utility player with broad end-to-end expertise and lifelong curiosity for all things marketing and great customer experiences. ► Trusted collaborator and team player who has served in many multi-functional roles (360-view) and worn lots of different hats. ► Pragmatic builder, thought leader, and hands-on problem solver laser focused on delivering impact and scaling smartly.► Resourceful, nimble bent honed through entrepreneurial pursuits and frequent work bringing order to ambiguity and pivots. CONTACT:mwaldgeir@gmail.com michelle@mwplus.com301.366.9468