Michelle Westling Email & Phone Number

Austin, Texas Area

• Formulate marketing plan from physical presence to brand creation. Identified growth objectives and designed strategy to initiate client acquisition. Develop pricing strategy and established client intake process to align firm’s competencies.• Assess and establish branding and communication strategy including online and media outlets to drive brand awareness and effective storytelling. • Plan corporate appreciation events to align goals with key investors and strengthen partnerships.• Direct business development and strategy, gathered market intelligence, determined target audience, market size, product positioning and potential revenue forecasting.

Austin, Texas Area

• Marketing liaison among external tech vendors and internal technology and innovation teams to drive tech adoption and usage and position the company as a leader in world class technology including the launch of a cloud-based platform to transition Keller Williams from to a technology company focused on the power of data. • Developed marketing strategy and plans that contributed to a 68% increase in agent acquisition and 130% increase in associated upsell of our highest profit margin product. • Recruited talent and lead a team of top performing and highly awarded marketing managers that consistently met and exceeded goals. • Selected a marketing automation system that enabled the company to make data driven decisions and increased email open rates from less than 20% to nearly 40% and doubled click rates.

Austin, Texas Area

• Lead global acquisition marketing for B2C products including strategic planning, executing and financial accountability to drive year over year growth with ROI positive tactics while collaborating with multiple in house teams including sales, product management, development, and customer service in North America, EMEA, LATAM and APAC.• Developed marketing and campaign planning to carry out with internal team, media buying agency, PR agency, designers, consultants, and key partners.• Determined budget and forecast while taking into account P&L.• Generated weekly reporting for VP to present to Executive Leadership team.• Managed strategic partner relationships with major laptop manufacturers including Acer, Apple, Asus, Dell, Hewlett-Packard and Lenovo; and retailers including Best Buy, Tiger Direct, Staples, Office Max and PC/Mac Mall resulting in increased quarterly revenue.

• Built a long term marketing plan for a B2B start-up with no existing marketing department or strategy.• Launched online advertising tactics which increased website traffic 65% and doubled incoming leads.• Uncovered $500,000 in cross sale opportunities with a webinar series at no cost to the company.• Directed company rebrand including company name, logo, website, all marketing and messaging.• Collaborated with solutions consultant and sales team in RFP content creation.• Managed events which increased tradeshow leads by 300% and resulted in establishing and administration of the user group and annual user conference.• Created and monitored a $400,000 marketing budget to increase brand awareness and leads. • Ran public relations including writing press releases, industry write-ups and articles.

• Developed long-term business plan to increase revenue and market share for B2B and B2C products including detailed revenue forecasting, product marketing, new product development and sales plan.• Setup strategic partnerships with industry media outlets.• Wrote press releases, product descriptions, newsletters, and blogs.• Managed marketing activities for direct and reseller portals increasing market profitability. • Interacted with product marketing to execute tactics for building channel effectiveness, lead generation, and site traffic including SEO.

• Collaborated with COO to create a marketing strategy to add new services to existing clients.• Generated marketing materials for brokerage services as well as collateral for Fortune 500 clients.• Worked with web designer to create and launch the company website.• Managed client relations for 15 clients including JCPenney, Wal-Mart, American Airlines, Daimler Chrysler, Office Depot and AK Steel.• Designed and implemented an automated Request for Proposal system improving consistency in contract offerings and a Prospecting System gaining access to C and V-level executives, reducing the sales cycle and leveraging current business contacts.

Ba, Journalism

National Exchange Program