Michelle Willmott Email & Phone Number

Cleveland/Akron, Ohio Area

As Chief Marketing Officer, I provide leadership to the VMS Sales, Marketing, and Customer Relations teams. I work to develop sales and marketing strategies that establish VMS as a leader in the Custom-Printed Graphics industry to meet projected shipment volumes and growth per our strategic plan. My responsibilities include defining target markets, industries, prospects, and leads through market research and the creation of ideal customer profiles and buyer personas. I oversee sales objectives and manage sales pipelines, budgets, and projections for all markets and direct sales team efforts to meet annual goals.I manage all communications, public relations, multi-channel marketing/advertising campaigns, and the company's lead generation efforts through inbound and outbound marketing initiatives. I work with my team to determine the quality of leads to close new business, and also to nurture existing customer relationships to meet objectives for long-term stability and growth.As a member of the Executive Leadership team, I work to promote the company’s mission and grow our vision, values, and goals by developing strategic plans, policies, and operating procedures. In addition, I develop sales and marketing strategies to support these goals for maximum profitability. I encourage a positive customer experience by providing reliable service, responsiveness, and personal attention that demonstrates a commitment to deliver on our ultimate goal of customer satisfaction.Additional leadership: Event Committee, IT Steering Committee, Safety Committee, and ERP Selection Committee.VMS is a leader in supplying high-quality, custom-printed graphics that improve our customers' branding through fleet graphics, branded apparel and promotional products, custom signage, product identification, and industrial equipment overlays, labels, and decals. Enterprise Customers include Lincoln Electric, Stryker Medical, Enterprise Fleet Management, and Rockwell Automation.

2097 East Aurora Road Twinsburg, Ohio 44087

As Director of Marketing, I oversaw the internal and external communications for Visual Marking Systems, as well as developed and implemented the strategic marketing plan to increase brand awareness and revenue within VMS’ target segments: OEM, Vehicle Graphics, Branded Apparel, and Corporate Identity & Branding. Visual Marking Systems has been providing custom graphics and specialty solutions for equipment manufacturers, as well as transportation, retail and commercial markets for 60 years. Our wide-format printing solutions help to enhance branded messaging as well as improve efficiencies within supply chains and inventory management. VMS strives to manufacture high quality products with an innovative, aggressive and ethical approach that exceeds our customer expectations, while promoting a positive, fun and satisfying experience for all members of our team. VMS' team of knowledgeable individuals—from sales to design to production—are dedicated to our customers' success every step of the way. As Director of Marketing at Visual Marking Systems, I took pride knowing that we produce parts that our customers proudly display on their products.VMs is a custom-printed graphics solutions provider for America’s hardest working companies-our customer list includes Lincoln Electric, Stryker Medical, Enterprise Fleet Management, Diebold, and Rockwell Automation.

Macedonia, Ohio

Worked closely with the National Accounts, Engineering and Product Development teams, as well as provided leadership to the Target Segment Management team through the planning and implementation of customer retention and penetration strategies that cultivated existing and generated new business to exceed revenue and profit expectations. I oversaw lead generation efforts through the company’s inbound and outbound marketing initiatives, determined the quality of leads and worked with the sales team to close new business. I worked within TPC's marketing budget by prioritizing resources that aligned with the company's strategy as well as the economic strength of the target markets we served. I developed the company's strategic marketing plan for TPC Wire & Cable's target segments: mining, food & beverage, oil & gas, transportation, utility and wood pulp & paper. I managed a team of marketing professionals, designers and copywriters and oversaw the company's multi-segment marketing and public relations efforts to promote and maintain the TPC brand with the tpcwire.com website, inbound/outbound marketing efforts, digital and traditional advertising campaigns, new product promotions and literature, press releases, case studies and editorial partnerships with trade publications, the TPC Wire blog, social media, SEO/SEM, trade shows, and more.

Twinsburg, Ohio

Responsible for overseeing the publicity and marketing efforts of a wide range of manufacturing & industrial clients such as micro-injection molders, wire & cable suppliers, ultrasonic 3D metal printers and pipeline repair product suppliers for the oil and gas industry. Working with clients in various industries such as medical device design, electronics, plastics, aerospace, food & beverage, steel, mining, robotics and automotive provided me the opportunity to build relationships with editors and reporters from trade publications in a multitude of disciplines. I learned more than my share of information about heat exchangers, plastics materials, ultrasonic additive manufacturing, 3D printing and preventing foodborne illness in food processing plants... it definitely was not boring!

Cleveland/Akron, Ohio Area

Provided marketing, public relations and administrative support for projects relating to the Ohio 8 Coalition and the Cleveland Metropolitan School District including planning the first ever Summit on Urban Education in Ohio which brought together 400 educators and state officials; involved in writing and development of targeted monthly publications highlighting key programs and initiatives for the Ohio 8 Coalition; served as liaison to external vendors including web and graphic designers, printers and research professionals; assisted in development and maintenance of client websites; tracked regional and national media coverage of eight Ohio urban school districts.

Cleveland/Akron, Ohio Area

Managed all marketing and PR efforts for Playhouse Square Center educational programs; developed advertising, media plans and publicity for Fair on the Square and Centerfest Open House Arts Festival; developed PR and marketing initiatives for fundraising activities and renovation of the Idea Center at Playhouse Square in partnership with ideastream WCPN/WVIZ; wrote and edited all education department publications including monthly newsletter and annual program catalog.

Cleveland, Ohio, United States

Director of Partnership Marketing, Clear Channel Radio/Entertainment: Live Event Sales (now iHeart Radio) Secured local and national corporate partners for Clear Channel Entertainment venues and events: assisted in production of local festivals and concerts; worked directly with corporate decision makers to design creative solutions that included radio, television, print and on-site promotional opportunities to activate sponsorships for greatest ROI at events; key accounts included: American Family Insurance, Debonne Vineyards, Discover Card and Wisk Laundry Detergent.Promotion Director, WMJI Majic 105.7/WMVX Mix 106.5 Clear Channel Radio Enhanced sales opportunities for clients using promotional resources including radio personalities, on-air promotional time, contesting and web elements; maintained working relationships with clients and promotional partners; managed multi-channel marketing efforts including TV, direct mail, telemarketing, outdoor billboard campaigns and print; created third-party opportunities for clients; wrote promotional copy for clients; created and managed online promotions, e-mail newsletters and subscriber database, managed marketing budget; managed staff of 10 full- and part-time employees.

Developed marketing materials and organized promotional events involving Cleveland Cavaliers corporate partners and season ticket holders; coordinated media relations for the WNBA Cleveland Rockers; wrote Rockers Weekly Update and CAVS "Ticket Talk" column for TipOff Magazine, created team publications; oversaw all public relations and promotions for Rocker's community outreach programs; worked with local media and national broadcast partners NBC, ESPN and Lifetime Television; coordinated media coverage, advertising and promotions for arena events which attracted more than two million guests per year; designed and managed arena website; created monthly calendar of events; writer/editor of employee newsletter.