Michelle Winsor

Michelle Winsor Email and Phone Number

Dynamic Human-Centered Leader and Speaker in Operational Excellence & Marketing Automation | Empowering Teams for Exceptional Client Experiences and Driving Positive Change @ Keylink Innovative Technology
hendersonville, tennessee, united states
Michelle Winsor's Location
United States, United States
Michelle Winsor's Contact Details

Michelle Winsor personal email

About Michelle Winsor

As a visionary leader with over two decades of experience, I have a proven track record in managing complex change, process improvement, and organizational restructuring. My approach to leadership focuses on nurturing human-centric, high-performing teams, underpinned by strong emotional intelligence and communication skills. My expertise lies in optimizing processes, people, and technology to achieve outstanding results.My journey in the higher education sector has honed my skills in cross-departmental process development, project management, and digital solutions like web/SharePoint development. Exploring the sphere of email and CRM communications in 2015, I combined my strategic thinking, creativity, and tech-savvy to revolutionize engagement strategies, notably boosting email inbox placement rates from 30% to 95%.Recognized as a thought leader in email communication since 2018, I frequently share my expertise through consulting and public speaking. My specialties include leadership, process development, CRM email management, and developing innovative project management and business analysis strategies. I bring an undaunted spirit and a can-do attitude that uplifts teams and drives them toward excellence.Specializing in inspirational speaking, I'm adept in turning challenges into opportunities, and fostering a culture of continuous improvement and collaboration.

Michelle Winsor's Current Company Details
Keylink Innovative Technology

Keylink Innovative Technology

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Dynamic Human-Centered Leader and Speaker in Operational Excellence & Marketing Automation | Empowering Teams for Exceptional Client Experiences and Driving Positive Change
hendersonville, tennessee, united states
Website:
keylinkit.com
Employees:
2
Michelle Winsor Work Experience Details
  • Keylink Innovative Technology
    Operations Specialist
    Keylink Innovative Technology Dec 2023 - Present
    Remote
    As a contracting business consultant at Keylink Innovative Technology, I specialize in enhancing organizational performance through a broad range of expertise. From streamlining user experiences and optimizing marketing automation to email platform mastery and data-driven operations management, my focus is on creating systems that drive efficiency. I bring a versatile skill set that includes graphic design, web development, and platform implementation, ensuring that technology and strategy align to meet business goals. My passion lies in transforming complex challenges into seamless, productive solutions.
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  • Lithic Roots
    Company Owner
    Lithic Roots Apr 2023 - Present
    www.lithicroots.com
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  • Stride, Inc.
    Sr. Director Of Marketing Operations
    Stride, Inc. Mar 2022 - May 2023
    Remote
    Spearheaded operational plans, establishing metrics and training initiatives, leading to a marked improvement in time to market for creative assets across over 66 school district partnerships.Drove the identification and resolution of challenges through the implementation of process improvements and consolidated tech solutions (e.g., Airtable), enhancing lead conversion and customer-centric marketing evolution.Facilitated cross-functional process development and implementation, improving operational efficiency and team synergy.Directed a senior CRM marketing communications team, supporting email, SMS, and retargeting campaigns using Salesforce, Salesforce Marketing Cloud, and Pardot, managing a non-media marketing budget of $7M.Executed a full organizational structure realignment and introduced a comprehensive process for onboarding/offboarding in collaboration with finance and HR departments.Led an audit and cleanup of the marketing technology stack, eliminating duplicative systems and generating over $2M in annual savings.
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  • Noodle Partners
    Managing Director Of Marketing Communications
    Noodle Partners Nov 2020 - Mar 2022
    Designed and implemented a program launch and partner onboarding process, enhancing cross-departmental collaboration and streamlining partner integration.Managed a CRM email team focused on B2C and B2B journeys, achieving a 125% improvement in conversion rates, supporting over 20 University partnerships and 70+ unique programs.Transitioned Email Service Provider (ESP) and Inbox Placement Vendor to Iterable and Sparkpost, respectively, saving $150K annually while enhancing functionality.Implemented an enterprise instance of Wrike for project portfolio management, optimizing workflow for a team of 100+ members with minimal process delays.Elevated email deliverability rates from 34% to 98% within six months, resulting in a 450% improvement in open and click rates year over year.
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  • Hotchalk, Inc.
    Director Of Process Management
    Hotchalk, Inc. May 2015 - Nov 2020
    Phoenix, Arizona Area
     Process mapping & implementation of improvement opportunities through agile project management approach Identified process challenges and implemented solutions to improve lead conversion performance  Built process & team to support academic program lifecycle with multiple partner universities  Managing CRM email team for student journey, deliverability, and performance to achieve measurable impact on conversion and student success Improved email deliverability (Inbox Placement Rates) from 34% to 98% in 6 months resulting in more than 450% improvement in open and click % year over year Lead project manager for replacing Email Service Provider (ESP) Vendor, Inbox Placement Vendor and Email Copy Vendor Established email security protocols: DKIM, SPF, Feedback loops and DMARC across all ESP’s and partners
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  • Hotchalk, Inc.
    Director Of Program Management For Marketing
    Hotchalk, Inc. Jan 2017 - Aug 2018
    Phoenix, Arizona Area
    Oversee all CRM Email management, deliverability, inbox placement, and email systems. Manage the overall planning, execution and delivery of key projects and initiatives that support the Organization's goals and strategy; Oversee successful execution of high priority cross-functional projects; Drive marketing department and company-wide communications regarding marketing initiatives; Develop internal process and flows to improve cross-functional marketing operations; Oversee multiple project teams, develop and implement strategic process; Create and lead the marketing and program planning process to support business growth; Develop plan for goal achievement as identified in the overall marketing and business development plan; Facilitate business growth by working together with internal teams and business partners; Supervises and provides work direction to marketing resources to implement campaigns; Support and execute on strategic and tactical marketing plans; Collaborate with internal and external creative services resources to ensure a consistent look and feel among all web, collateral, and other branded materials
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  • Hotchalk, Inc.
    Process And Implementation Director
    Hotchalk, Inc. May 2015 - Jan 2017
    Phoenix, Arizona Area
    Identifying, documenting and building business and technology process; project coordination for overall implementation of new partners, new programs and coordinating all impacted stakeholder groups; training staff on process, content and implementation procedure; facilitating brainstorming sessions for process development.
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  • Alaska Avalanche Information Center
    Senior Consultant
    Alaska Avalanche Information Center Sep 2017 - Mar 2019
    Telecommute
    Volunteer hours: Graphic design, business structure consulting, video compilation, voice talent.
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  • University Of Phoenix
    Manager Of Project Administration
    University Of Phoenix Sep 2011 - May 2015
    Phoenix, Az
    Orchestrated large-scale project coordination across 28+ teams, significantly reducing the time to launch new academic programs from approximately 48 to 8 months.Organized regional collaboration events for 400+ team members, fostering community and knowledge exchange.Administered SharePoint, custom development, and training across 45 site collections, enhancing organizational knowledge management and collaboration.Developed and implemented an Accreditation Management System and supporting processes, streamlining compliance and accreditation tracking.
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  • Apollo Group
    Web Administrator
    Apollo Group Aug 2010 - Sep 2011
    Day CQ5 platform management and content integration; SharePoint site design and development, including multi-level workflow in Designer; SharePoint Content Query, Data View and Custom XSLT Web Parts; Concurrent project management with scrum method; Dashboard design, creation, testing and implementation; Brochure, Flyer, Image and Collateral design;InfoPath Branding, form creation and workflow integration;Javascript, JQuery, CSS and XML/XSL development
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  • Apollo Group
    Innovation Specialist
    Apollo Group Mar 2009 - Aug 2010
    This position primarily involves innovation, design and development in SharePoint 2007, InfoPath and other web-based interfaces. I work in the Adobe Creative Suite 4 and SharePoint Designer to develop processes, dashboards and collaborative tools that assist my department in becoming more efficient and effective. My personal expertise is with Creative Design, Process Management, HTML, XSLT, CSS, Web Parts (including the Data View), InfoPath forms and Workflow Development.
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  • University Of Phoenix
    Regional Administration
    University Of Phoenix Sep 2003 - Feb 2009
    Event, meeting and training coordination for all regional departments in Southeastern US; Site selection, contract negotiation, preparation and onsite event management; Assist 6 remote department heads with events, tasks, forms and project management and travel; Compliance management; Sharepoint site development, management and training for all Regional sites; Excel form development and tracking for internal audits; Monthly newsletter design and compilation; Internal auditing; Background check management; Human resources and payables processing; Setting up accounts and maintaining relationships with external vendors; Development of HTML sites and surveys; Continuing education liaison for regional office and campuses; PowerPoint and presentation design; Video and image manipulation with Adobe CS4; Premiere, Photoshop, Illustrator, ImageReady, InDesign
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  • University Of Phoenix
    Operations Coordinator
    University Of Phoenix Apr 2001 - Sep 2003
    Graduation ceremony planning and coordination, testing center set-up and management, maintain smooth operations for main campus location, handle faculty equipment needs and attendance rosters
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  • Allied Advertising
    Screening Representative
    Allied Advertising 2004 - 2008

Michelle Winsor Skills

Sharepoint Leadership Training Project Management Program Management Leadership Development Business Analysis Project Planning Public Speaking Dreamweaver E Learning Powerpoint Strategic Planning Adobe Creative Suite Visio Instructional Design Photoshop Process Improvement Event Planning Graphic Design Human Resources Css Html Needs Analysis Team Leadership Management Consulting Adult Education Change Management Analysis Organizational Development Data Analysis Business Process Improvement Crm Program Management Customer Relationship Management Proje Organization Email Marketing Management Team Building Higher Education Consulting Email Management Html Emails

Michelle Winsor Education Details

Frequently Asked Questions about Michelle Winsor

What company does Michelle Winsor work for?

Michelle Winsor works for Keylink Innovative Technology

What is Michelle Winsor's role at the current company?

Michelle Winsor's current role is Dynamic Human-Centered Leader and Speaker in Operational Excellence & Marketing Automation | Empowering Teams for Exceptional Client Experiences and Driving Positive Change.

What is Michelle Winsor's email address?

Michelle Winsor's email address is me****@****hoo.com

What is Michelle Winsor's direct phone number?

Michelle Winsor's direct phone number is +140868*****

What schools did Michelle Winsor attend?

Michelle Winsor attended National University, University Of Phoenix, University Of Phoenix, University Of Phoenix, Penn Foster, Suncoast Massage Therapy Center, University Of Alaska Anchorage, Valdez High School.

What are some of Michelle Winsor's interests?

Michelle Winsor has interest in Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture, Health.

What skills is Michelle Winsor known for?

Michelle Winsor has skills like Sharepoint, Leadership, Training, Project Management, Program Management, Leadership Development, Business Analysis, Project Planning, Public Speaking, Dreamweaver, E Learning, Powerpoint.

Who are Michelle Winsor's colleagues?

Michelle Winsor's colleagues are Hailey Martinaitis, Visvanathan D.

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