People are the focus for all we do in Marketing at Glazerite whether that's communications with staff, customers, suppliers and industry peers my team are always working to build and enhance these relationships across all Glazerite stakeholders. We do this by delivering Glazerite corporate marketing, whilst offering marketing support to our installers to position them effectively in their local markets.Corporate marketing (B2B)Building and developing the Glazerite brand within the fenestration industry as the leading fabricator, renowned for one of the most comprehensive product ranges on the market and for the marketing support offered to our installers to achieve their ambition. Through results driven marketing campaigns via digital channels including website, SEO, content management, digital advertising, email marketing and social media. Traditional marketing is just as important in our market by profiling in our trade press through advertising and features, printed brochures and direct mail campaigns and participation at trade exhibitions and networking events are a key part of delivering the Glazerite brand.Installer marketing (B2B2C)We work with our installers to define their ambition and plans to develop a marketing strategy that will help them to achieve their goals. More often than not the starting point is building or recreating the installers brand identity and delivering bespoke marketing campaigns that will help them to stand out in their market place and effectively against the big nationals operating. Generally speaking all installers have access to a full suite of retail marketing brochures to use as their own, fully branded website and ongoing SEO, branded sales presenter to aid sales to customers, identifying and supporting them with effective social media marketing and fuelling the content to sustain. Every approach is different as we are working with them on a one on one basis to deliver what is right for them.

Corporate marketing (B2B)Building and developing the Glazerite brand within the fenestration industry as the fabricator of choice through all digital channels, trade press, print materials, direct mail and events. By offering one of the most extensive product ranges and a bespoke marketing support package for the installers we work with, Glazerite installers whether trade, commercial or homeowner have access to all they need to grow their business for a healthy and sustainable future.Installer marketing (B2B2C)Developing and implementing a range of marketing tools for installers to use to enhance their brand with a minimal budget and help them to position themselves against the high budget nationals. Working with each installer to identify their ambition and plans a marketing strategy is developed to help them to achieve their goals. This includes a branded mobile-friendly website and monthly SEO reporting, branded iPad sales presenter aid sales to customers, support in the implementation of social media. This can sometimes involve building their brand identity and artworking marketing materials for use across all channels.

Responsible for branding of all marketing communications for Tata Steel. By working with marcomms managers and a limited number of good quality agencies to develop marketing campaigns for sectors which are aligned in brand, messaging and content for Tata Steel. Development and communication of guidelines for marketing communications, selection of suppliers and providing tools to enable delivery of the above.

Working with product managers to deliver full range of marketing communication tools to meet marketing objectives. Including exhibitions and events, printed materials, website, PR and Photography. All in adherence to the Corus brand guidelines. Supervise and execute all aspects of graphic design work in line with brand guidelines for all internal and external communications.Internal communication support to deliver key messages across UK and NL operations.

Responsible for rebranding the business and establishing a strong corporate identity. Ensuring the refreshed brand was applied consistenly across all mediums including, vehicles, uniforms, brochures, signage. Establishing regular communications with suppliers base and customer base through regular newsletters and produce reports. Development of product porfolios, customer information packs and company website.

Delivering marketing communication programmes to the UK market to position Pilz as a leader in their field. This was achieved through marketing support software, guides and training courses to aid understanding of new industry standards. Range of marketing communication tools used including management and implementation of PR and advertising programmes, exhibitions and event management, database management and direct mail.