Michelle (Xingyue) Chen Email & Phone Number

Amsterdam, North Holland Province, Netherlands

Netherlands

Amsterdam Area, Netherlands

London, United Kingdom

• Create and develop IMC campaign from conceptual ideas to execution, to address customer pain points, deliver relevant business message and solve business problems• Locate and verify new business opportunitues, engage business partners that leverages its resource and prospect within Alibaba's eco system.• Identifying and prospecting for new client leads and utilising existing industry contacts to develop new business• Develop overall branding and marketing strategy to achieve the pre-defined KPI • Own strategies that increase the brand awareness of alibaba.com, drive quality website traffic, create conversion to certain products, acquire new buyers and suppliers as well as regular feedback to HQ on user& product experience • Develop relevant CRM programs to increase buyers engagement and buyers activeness with the website and products• Translate customer voice into advice for product improvement, and work together with product team for product optimization• Represent the customer voice when being involved in product development or launching. • Manage all internal communication within the EMEA region and across the International Business • Development and Marketing team. Manage communication with other teams internationally.

Netherlands

• Developed & organized marketing campaigns, enhancing brand image, marketing position• Collaborated with sales, channels in process of gathering market demand, prioritizing products, managing product launches and promotions• Developed, analyzed, monitored marketing plans & projects through all stages in accordance with budget and expected result • Managed trade shows, incentive programs etc. marketing events and collaterals development• Developed, implemented process controls in marketing programs management, purchasing, QC, product development, logistics, assured smooth purchasing, pricing, production, delivery and quality• Collaborated with sales, engineering, logistics in process of gathering customer requirements, prioritizing products, managing product launches and promotions• Managed traded shows, exhibitions etc. marketing events and marketing collaterals development

Netherlands

• Acted as project leader in identifying, developing new business, partnerships and marketing programs throughout Pan European market that will generate sales for the company • Actively involved in decision-making process together with technical staff and management decision makers, facilitating execution of the sales process. Prepared and presented sales pitches and product demonstrations in person and though web-accessed exhibitions.• Landed new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.• Developed & executed marketing online/offline campaigns , prepared briefs, content, brochures etc. to enhance awareness, strengthen leading position and generate sales• Oversaw & supervised marketing promotion portfolios development for marketing campaigns as product launch, store presentation, training, exhibitions etc programs • Provided updated content to country subsidiaries website and monitored its in line with corporate branding policy• Managed communications network with stakeholders within Pan Europe and global range• Contributed to the Europe /global overall marketing plan, aligning the marketing strategies of LG HQ departments up to the level of country product divisions and organizations. • Coordinated with product development in accordance with the demand of target market

Netherlands

Responsible of devising, developing and implementing strategic communications plans on 4 portfolios of Elsevier Life Science Dept.• Organized online & offline marketing projects( SEO, trade shows, email campaigns etc), prepared briefs, content, website, brochures and managed projects through all stages • Analyzed, monitored quality of marketing campaigns against planned targets, objectives and budgets• Prioritized sales generating portfolios, defined target audience segmentation, developed key messages, chose the correct communication tools, in consultation and collaboration with stakeholders• Developed marketing collateral, including newsletter/flyer/brochure writing, editing & reviewing.• Managed marketing networks, internal & external relations

Led Marketing Product Communications and Public Relations team, performed a wide range of localized marketing strategy and program planning, product launch, promotion, event organizing and executing, newsletter press release writing as well as market research and analysis. • Defined & translated strategic business objectives into various localized marketing & PR plans• Developed marketing communications programs to increase brand awareness and loyalty in both channel/retail market and OEM market. • Organized extensive marketing programs, including product & service launch, press conferences, seminars, trade shows, exhibitions and developed collateral sales/PR material incl. briefs, brochures, presentations• Oversaw corporate image and identity through media monitoring, mechanisms, publications• Managed PR agencies, monitored and analyzed the 3rd party performance against targets, objectives and budgets• Maintained & developed PR & marketing networks with press, channels, agencies & internals • Collected and conducted economic, consumer, trends, competitor analysis, provided global and local sales/marketing strategy recommendations• Provided customer-centric marketing/communications consulting to senior executive management

• Executed English& business teaching to university students on professional English reading, listening & speaking • Designed effective communication programs in motivating students and improved study efficiency

• Developed & organized marketing projects, tradeshows, exhibitions• Supervised advertising of the company and product promotions • Managed corporate brand, profiles, marketing/sales materials

China

Professional, Public Relations, Advertising, And Applied Communication

Minor, Marketing

Ba, Business Administration English

Certificate, Business English