• Developed and executed internal communications strategy for worldwide Experiences and Devices (E+D) organization for 21,000 employees across Windows, Office, Devices, including org-wide content and events varied by key audiences across ten business lines, increasing employee Net Promoter Score by eight points over 12 months. • Represented MSFT CEO office as product roadmap leader for MSFT communication products (SharePoint, Yammer, Stream) driving four critical product improvement integrations. • Lead communications team in support of CVP and six VPs, to include org-wide storytelling communications, executive and EBC presentation development, internal and external events, leader platform development, and key target audience communications across 12,000 employees, increasing employee Net Promoter Score by 12 points over 18 months.

• Lead high performing team, responsible for all product marketing efforts across MSFT’s display advertising portfolio, to include Products (MSN, Xbox, Skype, Outlook) and Solutions (Multi-Screen, Audience Targeting, Programmatic) in support of $1B+ revenue globally.• Accountable for portfolio marketing strategy (Windows, Video, Mobile), campaign & program development, global & local content creation, sales enablement materials, internal & external communications and evangelism, stakeholder alignment.• Led re-engineered Go-To-Market strategy and process ownership in partnership with MSFT Advertising product leaders, driving significant internal alignment efficiencies and Product Marketing stakeholder ownership input into product roadmap.• Developed Microsoft Advertising value proposition, messaging framework and global narrative to be leveraged for customer facing events (i.e., Cannes Lions, France) and external product launch messaging and materials.• Received CVP Team Leadership Award.

• Managed media agency relationships (Starcom, Universal McCann, MEC and JWT) and global agency ecosystem including agency onboarding, in support of $1.5B spend across all consumer and commercial campaigns.• Built media focused audience ‘archetypes’ showcasing cross-product media opportunity by overlap audience, enabling more effective and efficient media targeting across all global campaigns. Improved budget efficiency by 14%. • Received Gold Star Award and appointed to CMO Leadership Advisory Board.

• Managed business strategy and planning for global online partner experience, to include both public and private partner portals, infrastructure, content and collateral management, across all IT platforms. • Co-developed and pitched idea, acquired $2M in funding and oversaw creation of online reseller portal, generating 250+% ROI with 5-10% monthly adoption rate (through CY2010). Included content creation and collateral management for campaigns, sales, and global partner program co-branded marketing collateral in 14 languages. • Managed team responsible for global marketing communications supporting Symantec Partner Program, Symantec University, all tier one products, campaigns and solutions, and partner-focused social media programs. • Led cross-business unit team to overhaul all Symantec.com/Partner pages in 22 languages. Restructured site to simplify access and navigation while addressing key partner issues; added 12 alliance partners in all languages, integrated two internal reseller support sites, reworked global SMB pages, developed content and promotions to support launch. • Received two Symantec Outstanding Performance Awards.

• Led successful worldwide deployment of online Partner Profile Program, including infrastructure development, partner recruitment and communications. Accelerated global program growth and exceeded recruitment goals via targeted promotion, increasing top partner engagement 400%. • Developed initial idea, gained executive buy-in, and oversaw team that designed, developed and implemented an award-winning partner resource website that became the model for corporate website development.• Received four Symantec Outstanding Performance Awards, three CMO Awards, and two Web Awards.

• Led team delivering North America consumer and small business channel-wide programs, marketing communications, advertising, media, and retail logistics; managed $1.6M quarterly budget• Successfully launched five key promotions in the Retail channel, generating a 10-15% increase YOY for all included products. • Secured and launched the first North American deal and promotion execution with Warner Brothers to co-market Batman Begins, establishing standards for the company and consumer business. • Received Symantec Outstanding Performance Award from Sales team.

• Developed positioning for potential investors for a new line of David Leadbetter golf products, resulting in $750k funding.• Created and executed marketing plan, including product development, creation of key messaging and marketing materials, and management of direct television advertising, direct mail campaigns, retail strategy and placement, press relations, event planning, website development.

• Developed and implemented brand-building customer acquisition strategy for Netscape Netbusiness, successfully integrating nine key partners. Oversaw campaign management, communications strategy and marketplace positioning, achieving a 60%+ adoption rate, and increasing business registration efficiency by 15%.• Co-led marketing launch of the Netscape 6 release at Internet World, exceeding browser download goals by 22%. Developed International Browser Marketing Program for France, Germany and the UK.• Managed and produced marketing revision launch campaigns for top two Netscape revenue drivers: Netscape Search and Instant Messenger, achieving 49% increase of keyword usage, and exceeding IM download goals by 25%.• Received AOL Outstanding Contribution Award.• Received two Marketing Achievement awards for leadership and outstanding performance.