Michelle Teh Email & Phone Number

Singapore

Singapore

LOKi Singapore is the regional hub of the agency to service our global clients. I lead the agency business in Singapore from business development to operations. Meanwhile, I also lead the agency's regional strategy for competitive pitches and regional campaigns. LOKi agency accounts : IQVIA, HOKA, The Singapore Alliance for Responsible Drinking, Woodlands Health, HappyDot.sg, JBL SG & MY, The Agency for Integrated Care, Lifelong Learning Institute, TÜV SÜD, HSBC, Acer, Kipling Global… Show more LOKi Singapore is the regional hub of the agency to service our global clients. I lead the agency business in Singapore from business development to operations. Meanwhile, I also lead the agency's regional strategy for competitive pitches and regional campaigns. LOKi agency accounts : IQVIA, HOKA, The Singapore Alliance for Responsible Drinking, Woodlands Health, HappyDot.sg, JBL SG & MY, The Agency for Integrated Care, Lifelong Learning Institute, TÜV SÜD, HSBC, Acer, Kipling Global, Doctors Without Borders, De'Longhi, Kenwood, Tune Protect Show less

Kuala Lumpur, Malaysia

Responsible for developing and implementing Tune Protect's marketing programs across digital channels to support global business entities and partners.Achievements : Multiple award-winning campaigns for the brand - Malaysia Media Awards 2016 (Best Use of Newspaper, Gold) - Youtube Ads Awards 2016 (Best Animated Video, Gold: Live Life Worry-Free)- Social Media Excellence Awards 2017 (Finance Category) - Best use of Video (MARKies 2017, finalist: Check to Protect)… Show more Responsible for developing and implementing Tune Protect's marketing programs across digital channels to support global business entities and partners.Achievements : Multiple award-winning campaigns for the brand - Malaysia Media Awards 2016 (Best Use of Newspaper, Gold) - Youtube Ads Awards 2016 (Best Animated Video, Gold: Live Life Worry-Free)- Social Media Excellence Awards 2017 (Finance Category) - Best use of Video (MARKies 2017, finalist: Check to Protect) - Best use of Content (MARKies 2017, finalist: Mad Travel Tales) - Mob-Ex Awards 2018 (Brand Campaign - Brand Awareness: Skip the Drama) - Best use of Online Advertising (Kancil Awards 2018 for Brand Campaign - Skip the Drama) - Best use of Social & Messaging platforms 2018 (Kancil Awards 2018 for Brand Campaign - Skip the Drama) 1) Led Tune Insurance global rebranding exercise and relaunch of the brand as Tune Protect2) Consolidated Tune Protect web assets and launched Tune Protect e-commerce channel. Increasing e-commerce revenue to over 500% through the new B2C channel. 3) Revamp of Tune Protect product partner web assets for AirAsia travel insurance across 17 markets. 4) Ongoing roll out of Tune Protect brand & digital marketing campaigns. Show less

Kuala Lumpur, Malaysia

• Oversee day to day operations of Nuffnang & ChurpChurp Malaysia. • Manage projects related to Nuffnang, ChurpChurp and new initiatives from the group of Netccentric companies. • Manage development and marketing of products in Nuffnang & ChurpChurp in Malaysia and assist in rolling out products regionally.• Set processes, manage training and talent development of executives and senior executives.• Manage a team of executives and senior executives with specialization in… Show more • Oversee day to day operations of Nuffnang & ChurpChurp Malaysia. • Manage projects related to Nuffnang, ChurpChurp and new initiatives from the group of Netccentric companies. • Manage development and marketing of products in Nuffnang & ChurpChurp in Malaysia and assist in rolling out products regionally.• Set processes, manage training and talent development of executives and senior executives.• Manage a team of executives and senior executives with specialization in 1) Advertising Operations- Management of all social media campaigns under Nuffnang and ChurpChurp Malaysia from campaign copywriting, execution to analysis. - Servicing of key media agencies in Malaysia (GroupM, Universal McCann, Starcom Media Vest, OMD, Carat Media) for campaign management with brands. 2) Community Management- Community management for Nuffnang & ChurpChurp Malaysia's combined community of over 500,000 influencers.- Conceptualize, organize and manage key social events in Malaysia for the social community and brands (ChurpOut2012, ChurpOut2013, Nuffnang Food Fest) 3) Top Influencer/Celebrity Management- Scout, groom, market and manage top bloggers, celebrities and social media influencers in Malaysia - Engage top talents on social media for marketing campaigns with brands from all industries. Show less

Kuala Lumpur

• Lead development of company including products, website, operations and community on a regional level. • Work closely with executive director and country manager to set company's direction and development of the company.• Lead strategizing, designing and packaging of company's products to agencies and clients. • Develop and manage top celebrity influencers in ChurpChurp's network. • Define job scope, training and manage operations of copywriters, advertising operations and… Show more • Lead development of company including products, website, operations and community on a regional level. • Work closely with executive director and country manager to set company's direction and development of the company.• Lead strategizing, designing and packaging of company's products to agencies and clients. • Develop and manage top celebrity influencers in ChurpChurp's network. • Define job scope, training and manage operations of copywriters, advertising operations and community managers.• Set up company processes – workflow, training, reporting, templates, SOPs.Key projects • #ChurpOut2012 – A social media festival with over 3,000 social media influencers. • ChurpChurp Mobile App Development & launch• Social Media Minds – Malaysia’s first & largest social media study of behavioural and social insights with over 15,000 influencers in Malaysia. Show less

Kuala Lumpur, Malaysia

• Identified and scouted for top Malaysian bloggers for Nuffnang’s talent program. • Managed promotion of talents to clients and to Nuffnang’s community.. • Led regional initiatives to develop talent department across Malaysia and Singapore. • Organize community gatherings and branded events for engagement of the social media community. • Led community management of Nuffnang's social media platforms - Facebook, Twitter and Blog. Key Projects • Nuffnang Asia Pacific… Show more • Identified and scouted for top Malaysian bloggers for Nuffnang’s talent program. • Managed promotion of talents to clients and to Nuffnang’s community.. • Led regional initiatives to develop talent department across Malaysia and Singapore. • Organize community gatherings and branded events for engagement of the social media community. • Led community management of Nuffnang's social media platforms - Facebook, Twitter and Blog. Key Projects • Nuffnang Asia Pacific Blog Awards 2011 with participation of 500 Bloggers across the region. Show less

Kuala Lumpur

• Executed social media campaigns: online banner ads, advertorials and Twitter campaigns. • Serviced accounts: DiGi, P&G, Carlsberg, Malaysian Airlines, Taylor's University College, KDU College, Tourism Western Australia, Dell, HP.

Bachelor Of Arts - Ba, Psychology

Foundation Of Arts, Psychology, Distinction

Spm