- Embarked on a newly created role with ownership of territory development, agent engagement, client relations, and event planning to grow direct sales and market position across California and Arizona. - Partner with the corporate marketing team to ensure brand consistency and recognition for all event marketing tools, develop targeted B2B and B2C marketing content, and aid social media marketing campaigns. - Network with automotive restoration shops, exotic and collector car dealerships, automotive clubs, and museums to disseminate branded marketing materials and execute cross-promotions.Select Achievements: - Sourced licensed agents/producers throughout each territory in California and Arizona to build a scalable network, onboarding 100+ new agents annually to increase agent production by 30%. - Illustrated the value proposition of selling Grundy Insurance products, resolved pending issues, and overcame market saturation to position Grundy at the forefront of the West Coast Market. - Gained buy-in to execute a new event plan targeting the automotive industry, participating in 30+ events annually to develop new business, improve client relationships, and increase direct sales. - Designed and optimized the official trade show booth to maximize client engagement and sales conversions, frequently communicating with event coordinators to facilitate all event logistics. - Maintained a YoY increase in new business while retaining 90% of existing clients.

 Joined the company as a Customer Service Representative and earned a promotion to Merchandise Manager, accountable for leading a team of up to six staff and optimizing department operations to drive customer retention and grow overall sales. Oversaw all phone sales, order fulfillment, inventory, shipping and receiving, policy development, and customer service. Traveled extensively to nationwide events and managed multiple event merchandise sales booths, coordinating all moveable pieces, including logistics, booth merchandising, product promotions, inventory management, and staff coordination.  Introduced the first online store with rotational products to optimize sales, achieving a 30% increase in revenue following the first year and significant increases after that.  Devised a new operational plan for the department, created new branded merchandise with refreshed logos, and designed new event apparel to increase event sales by 25% YoY. Implemented a new staff retention program leveraging localized business relationships to retain up to 40 knowledgeable and high-performing event staff nationwide at all 25 event locations. Maintained a preferred network of vendors to ensure the merchandise mix effectively met demand, incorporated the latest design and style trends, and adhered to exceptional quality standards to maximize overall sales.