Michel Odle Email & Phone Number

Texas, United States

Plano, Tx

Collaborate with stakeholders to propose, create and manage strategic communication projects which support Lexus brand messaging and deliver value to external and internal audiences. • Developed an award-winning augmented reality application to support the virtual World Premiere of a new vehicle model with over 8k app downloads during the event.• Designed and proposed a revolutionary SaaS platform for delivering immersive product learning and promotional campaigns to global audiences with an “always on” application.• Collaborated with global partners to support the introduction of a new flagship vehicle and a future concept vehicle with augmented reality for the 2019 Los Angeles Auto Show which was named by Automotive News as the best use of visual technology at the show.• Create and execute a B2B digital marketing campaign to launch a proprietary SaaS language translation system.• Activate immersive digital experiences for global live and remote events that resulted in over 42% share of voice vs. competitors.• Improved profitability and efficiency for print on demand automotive manual program for a major automotive OEM, delivering thousands of owner and shop manuals annually.

Houston, Texas Area

Collaborate with the Service, Parts and Accessory marketing team to develop strategic programs to drive customer retention and revenue. • Implemented strategies to increase dealer participation in marketing campaigns by over 30%.• Identified opportunities to improve e-mail campaign open rates by over 55%.• Increased visibility of SaaS solutions for customized dealer specific campaigns.• Provide support and solutions for a national team of 42 account executives.

Yorba Linda, Ca

Managing partner for high technology automotive component supplier start-up. • Build and start business operations – accounting, sales, marketing, purchasing, logistics.• Generated $1.75m total 1st year revenue• Delivered four trade group presentations to position company as an automotive OEM supplier.• Partnered with 9 tier 2 automotive motor suppliers to deliver custom components.

Torrance, Ca

Automotive Electronics Component SupplierDrove innovation through introduction of new OEM products. Provided vital structure by negotiating new business with two automotive OEM’s. Achieved 100% supplier scorecard rating for three consecutive years. Employed balanced, disciplined leadership to reduce tooling costs.

Torrance, Ca

Secured business with a national retailer. Exceeded annual sales budget annually. Expanded sales in Latin and South America; added four international distributors. Maximized expeditor channel to drive additional annual revenue.

Torrance, Ca

• Achieved record sales increase of 42% to $65m annually• Expanded sales team to 110 representatives across 12 regions globally• Introduced the first all-in-one AVN product to the US market

Torrance, Ca

• Exceeded sales budget by over 50% for 2 consecutive quarters• Maximized dealer programs to increase inventory turns• Improved sales rep firm relations by spending 75% of time in the field

Certificate, Digital Marketing Analytics & Strategy

Master'S Certificate | Business Administration, Business