Michel Rau Email & Phone Number

Redmond, Washington, US

Go to market planning for multiple product lines on the Partner Transformation and Growth team within Microsoft Device Partner Sales.

Redmond, Washington, US

Leading GTM category planning for all growth initiatives including Azure Stack HCI and Microsoft Teams Rooms.

Redmond, Washington, US

Redmond, Washington, US

Redmond, Washington, US

Unified Logic makes software that helps enterprises understand how their IT estate can be moved to the cloud, and what that will cost.Company acquired by Microsoft in 2019.

Freising, Bavaria, DE

Served as member of executive team and Board of Directors, bringing strategic focus, discipline, and company-wide alignment around corporate objectives, go-to-market efforts, and product/solution offerings for this leader in modern sales enablement for the IT industry. Translated objectives into targeted business plans, encompassing marketing, operations.

Redmond, Washington, US

Directed and facilitated success of strategic marketing alliance with a leading multinational OEM in Europe, Middle East and Africa (EMEA), leveraging new and existing executive-level relationships to drive co-marketing initiatives that better maximized ROI and joint marketing spend for worldwide leader in software, services, devices and solutions. Built.

Redmond, Washington, US

• Drove consumer and small business co-marketing programs with Dell Computer in the United States, EMEA, Canada and Latin America. Product responsibilities include Windows, Windows Phone, Windows Live, Microsoft Office.
• Ongoing management of multi-million dollar marketing budget
• WW Dell Team marketing launch manager for Windows 7: developed joint consumer value proposition, secured excellent Dell placement in Windows Launch activities and offers, drove in depth marketing coverage for Windows 7.
• Launched campaign through Dell clearly articulating to consumers the benefit of a Dell PC with Windows 7 + Windows Live Essentials vs Apple MacBooks. Campaign resulted in 28% higher margin sales for Dell during.

Redmond, Washington, US

Crafted global Small and Medium Business marketing strategy in the OEM channel for the Windows, Office and Server product lines – establishing consistency across messaging, marketing/go-to-market programs, sales tools, and product launches worldwide. Worked extensively with Marketing Managers across countries and regions to execute and measure success and.

Redmond, Washington, US

Pioneered global marketing strategy and tactics to support the sell through of OEM PCs with Microsoft consumer software applications preinstalled. Championed OEM business to Demand Generation, PR, and Product teams to ensure their marketing plans supported the OEM channel.

Redmond, Washington, US

Developed sales and business development strategies to accelerate growth of over 60 consumer products in the PC OEM channel in EMEA and the US. Oversaw global market research efforts in the US, France, Germany, and UK to gauge consumer software expectations and buying behavior, leveraging insights to fuel all marketing and sales activities.

Hamburg, DE

Provided general management oversight, spearheading the growth of Nivea’s retail face care brand. Assessed customer and competitor landscape, and devised and executed comprehensive marketing programs inclusive of advertising, promotion, and new product development. Won Best Advertising/Promotion Award for introduction of Q10 Wrinkle Control and relaunch of.

Hamburg, DE

Co-directed global launch and promotion of Q10 Wrinkle Control Creme and Q10 Wrinkle Control Eye Crème – collaborating with R&D, manufacturing, and other functions to ensure inventory levels and sales goals were met. Grew sales by 50% through the design and execution of a major brand consumer-sampling program in 1998.

Winston-Salem, NC, US

Promoted to positions of increasing responsibility at Sara Lee Corporation, including Bali Company Forecast Analyst (1996), Marketing Assistant – Bali Foundations (1996 – 1997), and Assistant Marketing Manager (1997).

Mba, Marketing, Finance

Marketing

Mba Exchange Student, Marketing

Ba, Economics