• Increase all client retention, growth and acquisition metrics for leading content library in the $1 billion production music space. • Drive sync licensing and performance revenue across key verticals (Film & TV, Advertising, Sports, Digital Publishing, Gaming, Podcast).• Execute cross-channel inbound and outbound marketing strategy mapped out to user journey, including UI/UX site redesign. • Execute go-to-market strategies for new revenue streams (i.e. content creators, metaverse, short-form), as well as via NFT's.• Establish a data-driven, entirely overhauled marketing function within APM Music.

• Advisory services to DTC brands: performance marketing strategy (audit, channel mix, budget allocation), execution (programs, measurement & attribution, optimization), operations (tools, platforms, resources, including agencies and contractors selection.)• Lead stakeholder on PPC, Paid Social, Email, Organic, Affiliates, content marketing, influencer programs and branding campaigns.• Growth hacker for clients such as Brio Product Group (Personal Care), Marquette Castings (Household Goods), Jackson Galaxy (a leading brand in the $16.4 billion Pet Health space), Lynyer, RealMenRealStyle, AlfredMD, and DIVE Studios.

• Pioneered marketing automation at Getty Images, a global leading creator and distributor of visual content ($900M+). • Drove B2B demand generation strategy supporting 600-strong Sales in 25+ markets, with direct reporting line into Global Head of Sales.• Met KPIs as relates to customer acquisition (13,300+ annually), retention (86%) and win-back. Total annual incremental revenue: $56M. • Devised closed-loop CRM marketing lead programs (350k in annual lead/opportunity volumes), built scoring models and established data integration parameters to achieve optimized conversion rates (3.3% vs. 1.4% industry average).• Established 100+ Eloqua engagement nurture programs mapped to customer journey and CRM funnel stages in Salesforce environment. • A/B tested Mintigo predictive model resulting into a 4x uplift in generated revenue within select programs. • Maximized revenue to marketing cost ratio of 17:1 (12-month ROI). • Managed workstreams across multiple cross-functional teams including Marketing Operations, Analytics and Data Warehouse.

• Engineered integrated marketing, global advertising and PR across portfolio (inclusive of industry-leading property WireImage).
• Contributed to MediaVast’s early-stage ascension ($22M+ Series C round of financing) and eventual acquisition (EBITDA-neutral) in 2007.
• Revitalized brand affinity, segmentation, targeting, go-to-market strategy and cross-marketing initiatives for new products.• Drove customer acquisition, retention and overall demand generation.

• Spearheaded marketing, branding and product positioning strategy for Soundwalk, an experiential branding agency producing audio tours.• Negotiated strategic partnerships and affiliate programs with 20+ properties, including iTunes, eMusic, Audible and InSound.• Drove media placement and impressions across Top 50 print, online, and broadcast properties.