Michel Van Vreeswijk work email
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Michel Van Vreeswijk personal email
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𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫 | Strategic Marketing, Brand Management & Portfolio Optimization | Omnichannel & Digital Campaigning | B2B, FMCG & Food Industry Expert | 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐍𝐞𝐰 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬Are you seeking a marketing leader who transforms ideas into market success through strategic insight, cross-functional collaboration, and empathetic leadership? 𝐋𝐞𝐭’𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭Bringing a wealth of expertise in marketing leadership, I bring a proven track record in strategic marketing, brand management, and portfolio optimization across FMCG, B2B, and food sectors. I’m skilled at leveraging data-driven, omnichannel, and digital strategies to deliver measurable growth and profitability, even in complex and competitive marketsMy expertise includes launching and managing multiple brands and leading high-impact omnichannel campaigns that increase market share and revenue. By integrating innovative solutions with a deep understanding of digital trends, brand positioning, and customer insights, I develop go-to-market strategies aligned with broader business goals.𝘒𝘦𝘺 𝘌𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦:𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Elevating brand visibility, equity, and sustainable growth.𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Maximizing ROI through effective portfolio and product lifecycle management.𝐅𝐌𝐂𝐆, 𝐁2𝐁 & 𝐅𝐨𝐨𝐝 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Demonstrated success in fast-paced, dynamic markets.𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: engaging teams through empathetic, collaborative leadership.Passionate about tackling business challenges, I specialize in strategies that elevate brand positioning, enhance market penetration, and stimulate commercial growth.𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝗻𝗲𝘄 𝗵𝗲𝗶𝗴𝗵𝘁𝘀? 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁!
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Head Of Marketing Eu & Apac RrtNeste Nov 2022 - Aug 2024Hoofddorp, North Holland, NetherlandsDirected marketing initiatives for Neste’s EU and APAC regions, driving omnichannel strategies for Neste MY Renewable Diesel™. Strategically aligned marketing efforts with sales, public affairs, and distribution teams to advance Neste’s sustainability mission, strengthening brand positioning and fostering growth in both emerging and established markets. Currently available for a new opportunity.• Boosted Market Presence:Led omnichannel campaigns that boosted brand awareness by 30% in the Dutchmarket, solidifying Neste's position as a market leader.• Expanded Market Reach:Led the marketing activities and drove cross-functional collaboration, pivotalfor the expansion into the German and other markets.• Enhanced Partner Collaboration:Streamlined joint marketing planning with channel partners, fosteringcloser alignment and driving more effective campaigns that significantly increased market penetration. -
Global Marketing ManagerTna Solutions Pty. Ltd. Feb 2021 - Feb 2022Utrecht, NetherlandsDeveloped and executed global marketing strategies for the Processing Business Unit, aligning with tna's objectives to enhance market positioning and drive category growth. -
Marketing ManagerAstra Sweets Oct 2018 - Nov 2019BelgiumLed a team of 4 in managing all marketing efforts across Astra Sweets’ business units. Focused on redefininginternal processes and team roles to improve performance and boost employee engagement.• Team Leadership & Process Optimization:Revamped the marketing team’s structure by clarifying roles andpriorities, improving both team performance and individual job satisfaction.• Commercial Growth:Shifted the company’s focus toward branded products by initiating a new product hierarchyand leading a complete brand redesign of Frisia, aligning it with market trends and consumer preferences.• Innovation Leadership: Directed new product development efforts, resulting in multiple successful productlaunches that enhanced Astra’s market positioning. -
Category LeadLamb Weston Meijer Nov 2015 - Sep 2018Breda Area, NetherlandsManaged the corporate category and brand portfolio for the EMEA region, driving innovation and optimizing product performance across the market.• Product Innovation:Spearheaded the launch of Hot2Home™, a product innovation that enhanced regionalmarket positioning.• Portfolio Optimization:Increased profitability through strategic portfolio management and productstreamlining across the EMEA region working closely with the markets to ensure a seamless transition. -
Senior Brand Manager Benelux BrandsImperial Brands Plc May 2013 - Nov 2015Netherlands / BelgiumBenelux marketing lead for strategic brand portfolio and team (3 FTE) -
Senior Brand Manager Fmc BrandsImperial Brands Plc 2007 - 2013Oosterhout- FMCG industry.- 2 direct reportsResponsible to lead the FMC Brand team and portfolio for the Dutch market.- Accountable for portfolio performance and profitability - Responsible for new product development, packaging, pricing and launch plans- Development of marketing campaigns.- Development of brand team- SPOC for Group Marketing for related brands
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Brand Manager OtpImperial Tobacco 2004 - 2007OosterhoutProject management of the OTP category with strong focus on the Rizla paper brand.- Develop and execute campaigns and in store materials- Executing NPD launches- Support brand planning
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ProductmanagerBruna Mar 2003 - Sep 2004Utrecht Area, Netherlands -
Jr Product ManagerImpact (Its Electric) 2002 - 2003Tilburg Area, Netherlands
Michel Van Vreeswijk Skills
Michel Van Vreeswijk Education Details
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Marketing Management
Frequently Asked Questions about Michel Van Vreeswijk
What is Michel Van Vreeswijk's role at the current company?
Michel Van Vreeswijk's current role is Transforming Ideas into Measurable Growth | Strategic Marketing & Growth Leader | FMCG, B2B & Food | Driving Brand Growth, Digital & Omnichannel Campaigns, Market Expansion, and Portfolio Optimization.
What is Michel Van Vreeswijk's email address?
Michel Van Vreeswijk's email address is mv****@****ail.com
What schools did Michel Van Vreeswijk attend?
Michel Van Vreeswijk attended University Of Applied Sciences S'hertogenbosch.
What skills is Michel Van Vreeswijk known for?
Michel Van Vreeswijk has skills like Brand Management, Strategy, Marketing Management, Brand Equity, Marketing Strategy, Marketing Communications, Integrated Marketing, Budgets, Fmcg, Project Management, Trade Marketing, Customer Insight.
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