• Managed customer sales and marketing strategy for a small business selling on Etsy, craft fairs, and at the Best of Oakland Black Cultural Zone.• Created engaging social media content to drive brand awareness and sales growth.

• Partnered with clients to onboard and support programmatic initiatives, ensuring smooth execution with minimal problems.• Conducted Ad Tech QA and collaborated with engineering teams to optimize revenue and increase KPIs.• Managed billing and revenue recognition processes, contributing to the overall financial success of the company by optimizing monetization and viewability.

• Managed certifications and relationships with external vendors to ensure products work as expected and operations went smoothly• Provided white glove support by troubleshooting discrepancies and driving issue resolution for advertisers• Created and documented a new certification process with monitoring for SLAs and prioritization business rules

Led the West Client Services team and managed strategic publisher accounts.• Managed a team of client services managers and Flash/HTML5 producers.• Responsible for the business and satisfaction of top-tier clients. Provided technical, trafficking, analytics and training support.• Oversaw the campaign management process for VAST, Mobile, rich media takeovers and DCO campaigns. • Creative solutioning to meet client needs. Negotiated and drafted technical requirements for product enhancements. Communicated client need in the context of the revenue opportunity.• Migrated clients from Unicast and EyeWonder platforms, oversaw certification and training in order to meet target dates.

Lead for the Yahoo! Messenger display advertising business.• Identified and created both brand and direct response ad programs for Mail Messenger, IMVironments and the Yahoo! Homepage based on property strengths and market feedback bringing millions of dollars in display revenue. Drove acceptance and rollout of social ads, rich media, OPA, sponsorships and other innovative and emerging formats while keeping a good mix of standard/scalable revenue channels.• Technical project managed new monetization features, created functional requirements documentation and managed expectations with sales in relation to the product roadmaps.• Created sales collateral, mock-ups and demos using Flash, video and ActionScript. Communicated new products to the sales force. Worked with sellers to pitch and sell pilot campaigns.• Evangelized the Mail and Messenger selling points and responded to RFPs, matching marketers’ objectives with proposals within their budget and other parameters.• Liaised across agencies, vendors, sales operations, engineering, product management, sales and account management to drive technical issue resolution and achieve on-time, quality campaign launches. • Documented QA scripts, ad specs and creative timelines for high-touch executions.

Leader of the Technical Operations team supporting graphical advertising in growing volume and complexity.• Led team of 8 direct reports including Technical Specialists, Technical Project Managers, Web Application Developers and QA Engineers. Provided coaching, cascaded management messaging and mobilized the team to accomplish initiatives. Responsible for hiring and retaining talent and annual reviews.• Ensured world class support coverage for all constituencies. Continually evaluated process and tools for the ability to scale as volume increased 50-100% year over year. Set strategic goals and wrote business cases for resource allocation.• Managed relationships with rich media vendors such as Eyeblaster, Pointroll, Doubleclick/Klipmart, Eyewonder and Dynamic Logic. Oversaw QA testing process in order to maintain quality on the Network and facilitate revenue for the company. Provided detailed bug documentation for the vendors.

Provided quality first tier technical support to sales, ad operations and product and engineering teams for graphical ads including rich media and video pre-roll / instream formats.• Drove technical project management as senior member of team.• Created test plan and scripts for manual black box testing of rich media ads. Developed process for testing of new rich media vendors and formats and trained QA personnel to perform testing. Addressed business needs by prioritizing testing according to revenue impact and market interest.• Performed troubleshooting and liaised with various teams across the organization to drive issues to resolution.• Delivered HTML and JavaScript ads, new templates, ad management and inventory prediction system administration tasks and custom targeting profiles. • Developed process and technical specifications for Flash with XML ads for internal marketing teams which enabled dynamic content for ad campaigns.

Produced Adobe Flash ads for graphical advertisers.• Performed creative intake for Flash ad assets. Checked ads for specifications and functionality and implemented ads by hand coding using established templates. Delivered ads in short turnaround times, working directly with advertising clients and agencies to make corrections and produce working ads.• Wrote documentation for http://solutions.yahoo.com educating creative shops about Flash creative specifications and how to set up Flash buttons using the Macromedia standard clickTAG method for click tracking.

• Architected and coded client websites in accordance with contract and technical specifications and design requirements using DHTML, server-side includes, CSS and Perl.• Liaised with art directors, designers, back-end programmers, project managers and the production team to maintain code quality and design integrity on the sites.• Performed graphic optimization and production using Photoshop and Fireworks.• Provided technical support for the design and production staffs.• Oversaw cross-browser and platform QA testing. Responsible for bug documentation and resolution. • Provided quality client support and project management, responding to and implementing webmaster maintenance requests. Performed technology and marketing research, copy writing, small design projects.• Performed system administration including virus protection and backups• Provided internal and external training and documentation.