Overseeing product design, research, in-product content and brand design

Brightline is on a mission to build a bright future for every child, bringing extraordinary behavioral health care to children, young people and families. As the senior-most design leader, I am grateful and honored to be leading the best design and research team in digital mental health, building a culture of human-centeredness and compassion and designing innovative, impactful solutions that help families thrive, nationwide. Leading a team of 8 designers and researchers, including ICs and managers alike.Named one of the World’s 50 Most Innovative Companies 2022 by Fast Company, coming it an #2 in the health category

Advising small start ups solving big UX, growth, and design challenges in health and wellness. Recent clients have included: - Hatch: helping families get better sleep- Modern Animal: primary, urgent, and 24/7 virtual veterinary care designed to be loved by pet parents- Storybook: bedtime stories and massage app to improve children’s sleep- Ferly: sexual wellbeing app for women and people with vulvas- Manatee: virtual mental health for children and families- Folx Health: queer and trans healthcare- Othership: Bringing breathwork to the masses- Arise: Eating disorder and mental health care on your terms- Altern Health: Getting your workforce living with less pain

Instructor for UCLA Extension Visual Art's User Experience certificate program, developing curriculum for the program and teaching courses on UX foundations, mobile design and inclusive design.

Improving the health & happiness of the world through mindfulness and human-centered design. Leading product and experience design for Headspace Health (then an innovation incubator within Headspace Inc, not to be confused with Headspace Health as the parent company of Headspace and Ginger post-merger), creating MVPs for delivering clinically-proven mindfulness as an intervention in digital medicine. Establishing and leading a new experience design practice and building a team of world-class experience designers.

Working member of the DEI committee and stakeholder in the creation of the DEI Advisory Council- Collaborated with cross-disciplinary leaders to create company-wide accessibility and inclusion guidelines- Led lunch & learn educational talk on the gender binary and its impact on design- Advised the talent team on making the recruitment process safer and more inclusive for marginalized genders - Led a design inclusion tiger team- Led a DEI design sprint to help shape the committee roadmap - Helped educate senior leadership on DEI issues- Advised on product DEI initiatives, including the expansion of content offering and partnership with Dive in Well- Instrumental in driving company accountability against DEI metrics and activities

Led product design for growth & acquisition, including a redesign of headspace.com, the responsive marketing website.

As the first UX leader at Soothe, I’ve introduced design thinking and design as a practice to the company. - Own all UX and design across several apps and internal brands, including iOS and Android as well as web properties- Planning and conducting user research, competitive audits which are translated into powerful insights that are driving major product improvements- Evangelizing user-centered design thinking

Designing positive social media for teen girls. Led the scrappy start-up's full redesign, beginning just 10 weeks prior to launch in a high-pressure agile environment, delivering end-to-end product design, as well as delivering several post-launch product improvements for an iOS and web-based app. Led the team in concepting several new product features post-launch and fully owned all design. Also owned content strategy across multiple platforms and established brand’s visual voice.

First design hire, spearheading the product design practice and team, creating an intuitive experience and service that brings comprehensive, accessible healthcare to users.- Shipped a full redesign and rebranding (UX and UI) of the consumer-facing iOS, Android and responsive web-based apps in 6 weeks- Launched an iPad app for for our providers, including task management and scheduling features- Led the design of new products features, including telemedicine, primary care physicians- Designed Wellbe, an in-home hub that connects multiple health devices, syncing together with the Heal consumer and provider apps, moving Heal from a service to a technology company. Honoree at CES 2018.- Established a design research practice by leading user interviews, usability testing, contextual inquiry and synthesized research into actionable insights

Product designer and UX lead on an app for Tone it Up, a celebrity fitness client. I led UX strategy and user research efforts (recruitment, contextual inquiry, card sorts, synthesizing and analysis), spearheading feature creation and app functionality. I created personas and user flows, and designed the interface for the iOS app and the accompanying CMS.Led UX and product consultation for Google products and services.

- Pioneered user-centered design by establishing user-testing practices as the lead UX researcher in the agency. Pushed to institute design research practices by building the agency's first usability lab, The People Lab, an enterprise testing service. - Created all project-necessary documentation including ecosystems, user flows, wireframes, sitemaps, user scenarios, functional specifications, navigation schemas and clickable prototypes- Led the creation of design personas for the Lexus business and customer journey maps- Established design conventions through creation of site style guide and introduction of responsive design best practices- Managed and mentored a team of junior experience designers and interns.

Mastered responsive design and added rapid prototyping and lean methodology to my toolbox. Implemented qualitative research plans and strategies, creating data-driven user personas. Lead teams in creating useful and effective experiences. Pitched for new business, partnering with art direction, copywriting and creative technology. Mentored junior talent, introducing them to the technology side of the business. Worked with off-site development teams. Clients: Gerber, Bayer, Humana, Merck (NuvaRing, Nexplanon), Pfizer (Viagra), Electrolux and Comcast NBC Universal

Worked on all phases of product development across several platforms (iOS, Android, web, Facebook) for clients Purina Dog Chow, PowerBar, Hanes, Champion, Kiehl’s, Buitoni and Toyota. Created documentation and deliverables such as sitemaps, wireframes, user journeys, site audits, content strategies as well as participated in new business pitches and product ideation.

Created wireframes and workflows for a top-ranked Fortune 500 company's native mobile application across multiple platforms using a lean, agile methodology Clients: FedEx Office, WebMD

Created wireframes, sitemaps, content outlines, personas, and workflows for websites, mobile sites, native mobile applications, iDetailsClients: Savient Pharmaceuticals (Krystexxa), Pfizer (Pristiq), Zumba, Endo Pharmaceuticals (Fortesta), EMDSerono (Serostim), Genzyme

I worked as a clinical social worker and case manager at a women's domestic violence shelter for 2 years. Duties included:- Managing a caseload of approximately 10 clients- Leading group therapy sessions for adult women- Leading art therapy sessions for children- Organizing workshops, learning opportunities, and entertainment programming- Client intake- Managing the hotline- Guiding and supporting clients through the NYC social services system - Oversight and stocking of the shelter supply of food and sanitary products

Assisted with the creation and pitching of sitemaps and wireframes over multiple platforms including web, mobile applications, iPad, and Facebook for consumer products and goods and performed content auditsDay to day management of social media including search engine marketing, and writing and editing contentInterviewed potential users and stakeholders and performed other user research, utilizing findings to create dynamic personas

Wrote and edited hundreds of how-tos and user guides for online publications such as eHow and LivestrongCreated instructional copy on topics such as utilizing technology (social media, applications) and navigating public services like Medicare and Medicaid

Designed, wrote, and edited educational materials for Medicare-eligible consumersSpearheaded efforts to retool and rework education materials to improve literacy and readabilityLed the redesign and worked with a development team to relaunch the consumer-education site, MedicareInteractive.org Assisted with the launch of the social media presence of the organization

Senior editorial staff for University at Buffalo’s weekly magazine (circulation >20,000)

Feature and culture writer