As Deputy Chief Advancement Officer at Sierra Club, led efforts that raised over $500 million, setting new record highs for fundraising revenue, donor retention, and Sierra Club membership. This work was highlighted in The Membership Economy by Robbie Kellman Baxter.Now, as VP of Philanthropy at LifeMoves—the largest provider of interim housing and services in Silicon Valley—I’m focused on raising funds to empower people experiencing homelessness to transform their lives, regain stability, and move into permanent housing. I believe that by all of us working together, we can create a future where homelessness is rare, brief, and non-recurring.Previously, as Senior Vice President of Marketing at Bookspan, a Bertelsmann-Time Warner partnership, led a 70-person team that generated $300 million annually for flagship publishing brands. As Chief Innovation Officer, drove new business development and expanded the company’s reach to diverse audiences. Key initiatives included launching Black Expressions, the company's most successful product launch, focused on African American books and authors, as well as Mosaico, a platform for increasing access to Spanish-language books, and InsightOutBooks, a platform spotlighting LGBTQ+ authors. Specialties:- Team Leadership - Revenue Generation- Membership + Subscriptions- Development Operations- Strategic Data Analysis- Fundraising- Business Turnarounds- Customer/Donor Acquisition + Retention- Digital Advertising + Fundraising- Direct Mail- Budget Management- Market Research- Process Optimization- Change Management- Humor for Building Teamwork + Resiliency
Listed skills include Direct Marketing, E Commerce, Marketing, Direct Mail, and 45 others.