After studying politics, economics, culture, sociology, a job training as wholesaler Michael started his career as journalist in Australia, freelancer at SIEMENS AG Headquarter in Munich Central Press Office. Afterwards he worked for international beer brand Beck's as Press Officer, later on for Anheuser Busch InBev - the world's biggest brewer - as press officer for national, international brands & as Deputy Director Public Affairs. Later on he started as Director Corporate Communication at leading german provider of navigations software, devices worldwide of GARMIN. He had been responsible for the internal & external Communication, Brand Development & Social Media as Director Corporate Communication of LR Health & Beauty Systems - a leading e-commerce company for nutrition & cosmetics around the globe. Michael has long term experience in CSR as member of the board of the international charity organisation Global Kids Fund e.V.. Today he works next to his regular job within the public chamber sector, department PR / Internet / Social Media / SEO / events / economics & statistics, as a lecturer for corporate communication, marketing, Artificial Intelligence 🤖 & social media at Universities and academies. Michael likes everything digital, mobile, Technology driven and dives deep into ArtificialIntelligence. International Projects (Examples):PR At Gran Canaria, Spain Motorracing Event At Las PalmasFormula 1 Brand Communication At Silverstone, UK & Nürburgring, GermanyExhibition Brand and product Communication At IFA, CebIT, Mobile World, MacWorld, Berlin, Hannover and BarcelonaExhibition PR at CES Las Vegas and in San Franciso & ChicagoPress Conferences in Paris, Helsinki, Stockholm, Madrid, Scandinavia and Spain, France; London, UKKick Off Communication for Poland in Warsawa and Lisboa, Portugal; Amsterdam, Netherlands; Copenhagen, Denmark; Oslo, Norway; Athens, Greece;Leading international Communication Network AgencyFashion and Music PR All over Germany Press Conference and Public Affairs At Moscow; Russia