Director with distinctive communication and imagination skills. Broad experience on agencyas well as client side. Connects purpose with strategy through the axis of brand,marketing and communications. From vision, mission, transformation, educationto acceleration. Clear vision on integrating corporate, brand and marketingcommunications. Empathetic, strong sense of cultural and social sentiment.Michiel has worked or works for the following merken: Coca-Cola, ARTIS, ABN… Show more Director with distinctive communication and imagination skills. Broad experience on agencyas well as client side. Connects purpose with strategy through the axis of brand,marketing and communications. From vision, mission, transformation, educationto acceleration. Clear vision on integrating corporate, brand and marketingcommunications. Empathetic, strong sense of cultural and social sentiment.Michiel has worked or works for the following merken: Coca-Cola, ARTIS, ABN Amro, KNSB, TetraPak, Shell, InsingerGilissen, KPN, Heineken, Amstel Bier, Ericsson, Douwe Egberts, BNP Paribas, APG, Kellogg's, Gillette, Oral-b, FrieslandCampina, KLM, Johnnie Walker, McDonald's, Strukton, Penske Logistics, SaraLee, Dorel Juvenile en Gladskin (Micreos).Communication as catalyst for change. How do you communicate an adjusted (brand) strategy to the rest of your organization. Ability to translate boardroom vision and mission to implementation level. Committed to turn employees into brand fans. Specialties:• Communication and brand strategy (including business & brand positioning); • Crisis mitigation and resolution management;• Structuring communications during mergers & acquisitions (both internal and external);• Communications team builder, people manager;• Interim management;• Hands on. Show less

Business responsibility for all brand and marketing related activities of agency, member of the management team, client counseling. Member of EMEA Brand Practice.

Member of the Management Team, interim management responsibility for Education, Marketing & Communication and Fundraising teams until June 1, 2020. As of June appointed as project lead for launching the ARTIS Groote Museum.

Assignment: communication strategy, brand identity and content development regarding integration of two private banks. Translation of corporate strategy to execution. Development of merger and stakeholder communication. Development of sponsor and partnership programs, including activation.Management of brand campaigns. Design and roll-out of integrated client communication and brand activation.

Director M&C department, advisor to the Board of Insinger de Beaufort.Sparring parter in building new business model and brand positioning. Responsible for the overall brand, media relations, ATL- and BTL communications, digital strategy development. Member of management team.Started in 2009 with assignment to position and manage M&C project for merger of two private banks Nachenius Tjeenk & Bank Insinger de Beaufort NV, structuring all merger communications, both internal and… Show more Director M&C department, advisor to the Board of Insinger de Beaufort.Sparring parter in building new business model and brand positioning. Responsible for the overall brand, media relations, ATL- and BTL communications, digital strategy development. Member of management team.Started in 2009 with assignment to position and manage M&C project for merger of two private banks Nachenius Tjeenk & Bank Insinger de Beaufort NV, structuring all merger communications, both internal and external:- brand name development and positioning- development of business propositions and communications strategy- internal and external communicatie re. integration- development of new corporate identity and corporate websiteAs from 2016 2nd assignment: positioning and communication of merger Theodoor Gilissen Bankiers & Bank Insinger de Beaufort NV:- brand name development and positioning- development of business propositions and communications strategy- internal and external communicatie re. integration- development of new corporate identity and corporate website, app, client portal Show less

- brand positionering and rebranding Teccon to Yacht-Teccon- manager M&C department in Düsseldorf and Bremen- alignment with Yacht Nederland & Randstad Group

- overall responsible for brand positioning YACHT- business communications planning & strategy- management of M&C team (+10 head count)- development of corporate & marketing campaigns- alignment with M&C Randstad Group brand architecture

Head of Corporate Communications, responsible for all internal & external comms activities, member of the management board of Coca-Cola Company in the Netherlands

Head of the marketing communications and marketing PR department, 8+ head count management responsibility, responsible for new business, senior advisor in field of crisis and reputation management, brand positioning and agency selections

Brand & account planning at PMSvW/Y&R for advertising clients like KPN, KLM, Ford, Amstel Beer, Ericsson, PWN and Bookmark

Internship to develop multidisciplinary communication skill-set

Planning and on-site project leader in the building of the Holland Heineken House in Nagano during the 1998 Olympics and consultant for O'Neill in the organization of the 1998 World Sailing Championships in Dubai.

PR consultant - Corporate communications including issue & reputation management