Michel'Le (Roddy) Mansfield Email & Phone Number

Los Angeles, California, United States

Santa Monica, Ca

Managed two content analysts responsible for day-to-day analysis and reporting across Earned, Managed, and Owned content for Red Bull target audience groups.Responsible for creating and implementing Content Analytics team strategy, priorities, timelines, ways of working, and report templates and for ensuring timely completion of over 75 insights and analytics deliverables. Helped Director manage social analytics vendor and contractor invoices, budgets, and relationships.

Santa Monica, Ca

Conducted social analysis using tools such as Crimson Hexagon, Facebook Insights, Sprinklr, and Demographics Pro in order to provide the Culture, Brand, and Sports teams meaningful insights and recommendations regarding digital audiences and content success. Determined key performance indicators to be analyzed and reported to the social, digital marketing, and activation teams by utilizing social market research and historical benchmarking techniques.

El Segundo, California

Served as the on-site client support lead for W2O’s Red Bull Media House account; Responsible for providing strategy recommendations and industry insights, conducting day-to-day social analytics reporting, and assisting with organic business growth. Conducted social analysis using tools such as Crimson Hexagon, Facebook Insights, and Demographics Pro to provide the social, product, entertainment, and sports marketing teams meaningful insights and optimization recommendations regarding campaign success and social channel growth. Determined key performance indicators to be analyzed and reported to the social, digital marketing, and activation teams by utilizing social market research and historical benchmarking techniques.

El Segundo, California

Served as main client lead for two accounts managing budgets, billing, timelines, staffing and day-to-day client communications.Provided clients with education and strategy on organic and paid social media campaigns. Implemented, monitored, and measured social media advertising campaigns on Facebook and Twitter. Provided internal and external teams with strategic campaign insights and recommendations by creating weekly/monthly social media analytics reports using tools such as Radian6, Sysomos, and Google Analytics.Developed monthly social media editorial calendars for CPG and healthcare-related brands.

El Segundo, Ca

Utilized Radian6, Sysomos, Wildfire, Google Trends, Compete, Crowdflower Senti, proprietary analytics tools and other social media listening tools to pull and analyze social media data for report development.Provided client service support: monitored internal status of jobs and due dates, attended meetings, met deadlines, developed project timelines, and developed call agendas and recaps.Researched industry influencers and created strategic media lists using tools such as Cision, GroupHigh and proprietary analytics tools.Assisted with influencer analysis reports that identified key influencers in specific markets for client engagement opportunities.Monitored online (i.e. Twitter, Facebook, Instagram, blogs, etc.) conversations for client mentions. Pitched food/beverage and beauty products to bloggers and journalists.Participated in strategic brainstorms.Planned and coordinated office culture events as head of the LA Office Culture Committee.September 2013 Go Ahead Award Recipient.

Manhattan Beach, Ca

Drafted press releases for clients in the luxury wedding industry.Researched and reported on strategic ways to use new and existing social media tools including Twitter, Facebook, Foursquare and Google+.•Used Wordpress to create and edit original content for company blog, Inspired By This.Monitored and posted original content on company's Google+ account.

University Of Southern California, Los Angeles, Ca

Created contact lists, media advisories and press releases for station-sponsored concerts and KXSC Radio's annual music and arts festival, KXSC Fest. Delegated tasks within the promotions department (design, merchandise, tickets, publications, street team, photography and videography) in order to increase the campus and citywide presence of the radio station. Built and maintained relationships with on and off campus media organizations and groups.Monitored and generated original content on Twitter and Facebook in order to promote KXSC events, partner giveaways and DJ shows.Hosted weekly radio show Mich-ellaneous Nights with DJ Mich L.A.

Santa Monica, Ca

Created and posted original content on Facebook and Twitter in order to promote clients such as Original Tommy's, Marina del Rey and 7-Eleven. Planned and coordinated 7-Eleven store grand openings in the Greater Los Angeles Market.Secured entertainment vendors such as the Laker Girls and POWER 106 for 7-Eleven grand openings.Served as the primary point of contact for all involved vendors during 7-Eleven grand openings.Created media alerts and invitations for VIP guests including city council members and community leaders.

Santa Monica, Ca

Generated original content on Facebook and Twitter in order to promote clients such as Original Tommy's, Marina del Rey, 7-Eleven and the Hyatt Regency Century City.Created social media measurement reports for clients using tools such as Excel, Facebook Analytics and Hootsuite Analytics in order to help gauge ROI.Completed tasks such as event coordination, media coverage compilation and media list building.Brainstormed and researched potential business clients.

University Of Southern California, Los Angeles, Ca

Planned and coordinated on-campus events that promoted USC's Student Government (USG) and USG's 2011-2012 Student Body Elections to the undergraduate student population.Assisted with the creation and dissemination of promotional materials for USG's numerous on and off campus events.Helped lead and develop activities for an external relations committee of approximately 15 students.

University Of Southern California, Los Angeles, Ca

Responsible for taking minutes during weekly meetings in order to improve communication among staff members.Maintained an organized office to help with the efficiency of the radio station.Used social media applications, i.e. Twitter and Facebook, in order to promote KSCR events and DJ shows.Responsible for helping set up numerous concerts throughout the year in order to create a fun environment for concert-goers.

University Of Southern California, Los Angeles, Ca

Assisted in setting up concert venues in order to provide a relaxed and fun atmosphere for concert goers.Promoted KSCR by manning tables and passing out flyers in order to attract more listeners.Assisted with CD data entry to expand music database.Updated KSCR events on USC Events Calendar in order to increase number of concert attendees.